Episode 37 - Ryan Maderic of Cumberland Marketing on How he got started in Video Production - Part 1

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I got slates right here SL literally all

0:03

you need for it's all you need all SL

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right here pal two of I mean you're no

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longer officially sinking it or at least

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we're not yet so actually I got a

0:11

question for you is it two slates or is

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it eight slates since these are called

0:16

the quads two quads would be

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eight I have no clue that's just a

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question it's a lot of math that's more

0:24

math than I'm ready to do on this Monday

0:26

morning it is a slate nonetheless good

0:28

morning good morning good afternoon

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wherever you find

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yourself where you are in life

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absolutely we are in a new place as you

0:38

probably can see I'm fresh off a camping

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trip uh I have been bachelor in it this

0:45

week hey you're a bachelor the girls are

0:47

out of town not fun you've been throwing

0:48

wild parties listen it was cool for

0:50

about it was cool for about 18 hours and

0:53

then it got real quiet real fast was

0:56

that after all the guests left well no

0:58

it got I mean it just so the quiet was

1:00

cool for a bit mhm and then the quiet

1:03

was no longer

1:04

cool so you threw an 18-hour Rave I

1:08

didn't throw anything what I'm hearing

1:10

right now but I got tired of solitude

1:12

the Solitude really started to like man

1:14

you know what I wish my wife my kids

1:16

were here I do you know miss them so I

1:19

can understand that if nothing else I've

1:21

been with my wife and kids in a in a 26

1:23

foot travel trailer all weekend I'm

1:26

rejuvenated excited very cool well we

1:29

are are at a new place we are in

1:32

Kingsport

1:36

Tennessee which what's the

1:38

uh what's the county is it Sullivan is

1:42

it Sullivan County so we're not in

1:45

bluntville yeah where what is our

1:47

neighboring what are our neighboring

1:48

counties yeah Washington County

1:50

Washington County that's true true yeah

1:52

any other solivan cities I don't live

1:55

here that long Bristol well yeah I mean

1:58

but what's the county lines know well we

2:00

got cities though too within the county

2:02

got you got JC just up the street what

2:05

else do we have aside from Bristol

2:07

starts with a B I think another b word

2:09

another you guys are mean I see we've

2:13

been tipped off exactly there's been

2:16

here listen he was not taking the bait

2:17

and I'm a terrible fisherman evidently

2:20

so we tried to get into just say that

2:23

maybe if you didn't grow up in this area

2:25

maybe you relocated yes uh you might be

2:28

a little concerned about some of the of

2:30

this town right neighboring towns

2:32

kingsport's pretty pretty easy to nail

2:34

also pretty Infamous but there's some

2:36

places like Greenville yeah with an E

2:40

Greenville yeah and then there's places

2:42

like y

2:44

Blountville there it is that you'd be

2:46

like that's surely the name like an

2:49

educated man would pronounce it I live

2:52

in Blountville yep would agree that

2:54

sound like Dracula but sping sping I

2:56

unfortunately figured that it uh does

2:59

not really get pronounced that way no

3:02

it's um but I appreciate you for being a

3:04

scholar I don't even think we enunciate

3:06

the V too much here just BL BL more of a

3:10

v I actually had to cut a piece of my

3:12

tongue out and I just there you go the

3:14

dialect better nice yeah I like that b l

3:17

n t v u l blunt so we have interrogated

3:22

Our Guest so far uh we'll introduce him

3:25

herea what do you have there I'm glad

3:29

you asked Jared as you know I've been a

3:32

very heavy caffeine addict uh for about

3:35

the past six or so years and because of

3:38

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3:40

bit of stress at times a little bit of

3:41

burnout lack of focus so my friends over

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their matcha mindset pow shot and I've

3:50

actually been triing this now for a

3:52

little bit and I can already say that

3:53

I've cut my caffeine intake in half wow

3:56

uh within the first week so I'm very

3:57

proud of that yeah little claps for that

3:59

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this video yeah and now I'm going to

5:04

take my shot

5:07

yummy looks very

5:09

Green Oh you it's a it's a one you do

5:11

the whole thing I do the whole thing

5:13

nice get her

5:15

done I'm now mentally clear nice meet

5:18

and taters jar get us the meet and ters

5:20

we have beat around the bush enough we

5:22

have a guest and we are in his house

5:24

yeah we're in his backyard well his new

5:26

backyard he's actually originally from

5:28

Arizona um we have Ryan with Cumberland

5:31

marketing he is director video

5:36

production that you nailed it yeah I

5:39

have been uh seated here at Cumberland

5:41

for coming up on five years very nice

5:43

which means like I've been in in

5:45

Tennessee too you know it's what brought

5:46

me here basically so you relocated for

5:51

this job for the job I came here to be

5:53

part of the crew so part of the crew

5:56

part of the ship as I was doing some

5:58

research I figured you were at or I

6:00

learned that you were from Arizona

6:03

yep the journey from Arizona to

6:05

Tennessee evidently was professional how

6:07

did you I mean did you find this online

6:10

what happened you know if uh if I can

6:13

divulge my short professional career

6:16

it's been it's been varied I've been

6:18

kind of all over the place and uh

6:20

Tennessee is finally feels like rooted

6:22

to me which is super uh awesome to have

6:25

so yeah went uh to college in Arizona

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grew up in Arizona

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um got my bachelor's degree in

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electronic media and Film Production

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after that um I think my yeah my very

6:36

first job was at a drug rehabilitation

6:38

center very cool okay uh very storied

6:40

out in wienberg Arizona which is where

6:42

the tumble weeds blow and it's pretty

6:44

much all there is to see out there there

6:46

a really good place to get pie so that

6:49

was a cool stand out it was like an hour

6:50

drive from my apartment um that was

6:53

pretty short lived Unfortunately they

6:55

had a cool like kind of film division to

6:56

help people going through rehab kind of

6:58

deal with um

7:00

different abuse substance abuse issues

7:03

and um kind just kind of how film can

7:04

kind of help be a healing process so

7:08

that was a good one um spent like five

7:10

months in Hawaii filming Japanese

7:12

weddings wow that's cool yeah that was

7:14

really cool like I work for a Japanese

7:16

company I learned how to say Cai andai

7:21

and what did you say translate that

7:22

place um look at the camera please look

7:25

at each other please okay a little

7:27

different translation than what we speak

7:29

speak so you were posing very cool I

7:31

like that what was the grub like in

7:33

Hawaii it was amazing so I Pok balls

7:37

yeah I love food now like any kind like

7:39

I just yep give me all of it I was very

7:42

uh reserved back then but Hawaii kind of

7:44

cracked me open because I was like how

7:46

can you not live in Hawaii be surrounded

7:48

by Japanese co-workers and their culture

7:50

and like not just try stuff yeah how do

7:52

you not indulge so it was cool yeah lots

7:54

of good food there so you did get into

7:56

the Pokey yeah poke yeah that is

8:01

got to catch all them all little bit of

8:03

Pokey um you know that unfortunately I

8:06

decided not to to live there like they

8:08

offered me a job afterwards but the pay

8:11

for some reason I had a little bit of an

8:12

ego being out of college being in my 20s

8:15

happens thinking I need some money yes

8:18

yeah yes bre you just need a good time

8:21

so you know make sure you all if you get

8:24

a job at the beach basically like I had

8:26

you should just take it for a while and

8:27

before it's totally fine well at that in

8:29

a rearview I'm like dang that sounds

8:31

like a pretty good gig yeah Hawaii beach

8:33

gig Japanese wedding filmmaker maybe the

8:35

money didn't didn't align with what you

8:37

wanted it wasn't a lot of money it was

8:39

still wedding videos but at the end like

8:42

it was people it was a really cool

8:44

culture culture absolutely I think that

8:46

one specifically just for the culture

8:48

would be very fun uh my wife's family

8:50

they are from Taiwan oh nice uh so

8:53

they're also of the Asian culture and I

8:55

I find those overseas cultures to be so

8:57

fascinating especially Japanese culture

8:59

yeah that's very cool that's a cool gig

9:01

yeah so that was a great time and then

9:02

like getting into some more like longer

9:04

lasting jobs I actually um me and my

9:07

wife we just kind of both grew up in

9:10

Arizona we met in college and we're just

9:12

like you know we want to go explore more

9:13

of the country so I started looking at

9:15

jobs more outside of the state and end

9:17

up taking a job in um Marshfield

9:20

Wisconsin okay so if you were to just

9:22

like drop a pin in the middle of the

9:23

state that's it's pretty much Marshfield

9:25

it's two hours north of Madison also

9:27

weather difference oh my gosh from a

9:29

summer in Arizona so you're looking at

9:31

like 120° pretty normal yeah high it's a

9:35

good heat though good

9:37

heat straight into a winter like I got

9:40

there in time for Halloween oh so I

9:43

didn't really get like the good part of

9:45

Wisconsin went from A Summer to a winter

9:48

that's unfortun and um during my stay

9:51

there for about like four years speaking

9:53

of weather we hit like a polar vortex

9:54

where it's 55 degrees below zero sick

9:56

wow so that's fair and hot by that was

9:58

good for the Arizona it's pretty gnarly

10:00

yeah you just I got I had thick blood

10:02

for a minute y once you got used to it

10:04

but the um my workplace was the

10:07

marsfield Clinic Health System okay so I

10:09

worked as a part of their like internal

10:11

agency that served the health system

10:13

doing video so we got to tell a lot of

10:15

like really awesome patience stories so

10:17

I got like really close with um a lot of

10:20

the different people that were you know

10:22

they really had their life saved through

10:23

there nice I got a real crazy kind of

10:27

you can call it Jesus moment or I heard

10:28

this like your mug

10:30

your uh I don't even remember the

10:31

acronym which is maybe a bad reason to

10:33

bring it up but like whatever your DD is

10:36

you know you choose um but my mother

10:40

passed away from breast cancer and then

10:43

I found myself documenting a woman's

10:44

breast cancer Journey like right after

10:47

right so yeah pretty wild times over

10:50

there that's interesting you need to uh

10:52

you need to follow our friend Jennifer

10:54

Horton uh she's a budoir photographer

10:55

down in Greenville she does a nonprofit

10:58

where she document

10:59

breast cancer patients throughout their

11:01

Journey wow yes she takes on a few of

11:04

those a year uh so hits very close to

11:06

home that's that's awesome yeah no doubt

11:08

but anyways the time in Marshfield was

11:10

great like really learned how a good

11:12

agency can work together and just like

11:15

grew a lot professionally um really like

11:18

value my time there and just have so

11:19

much respect for the quality of the

11:21

creative people there yeah you know you

11:23

can look out on the outside and be like

11:24

it's a really rural town but just like

11:25

the quality of the people inside that

11:27

building oh yeah or like bar nun like I

11:29

created a lot of stuff I'm really proud

11:30

of during that time um but eventually

11:32

felt like I had learned so much and had

11:35

like all these new tools I was like

11:37

excited to take on the world oh and so I

11:39

started looking at outside opportunities

11:40

and jobs um you know I just have like a

11:43

really adventurous spirit I love to be

11:45

outside I grew up skateboarding and then

11:48

like snowboarding all in college so I

11:49

was like anything action sports that was

11:51

like my dream growing up sure um and I

11:53

eventually applied to a job and um moved

11:57

my family outside of Milwaukee to work

11:59

for Evan rude outboard motors oh nice so

12:01

it was like cool man like boats action

12:05

like like filming some like yeah like

12:07

man GoPro like on the water like this be

12:09

so crazy I didn't know that Evan Rood

12:10

was based in

12:11

Milwaukee yeah so um I lived in Kenosha

12:15

which is just a little suburb outside

12:17

and then they are in a little town just

12:20

right in between the name kind of

12:21

plagues my memory at the moment but I

12:24

just know with the Evan roods you have

12:25

like the Craig Morgan song Redneck Yacht

12:27

Club where that brand is mention

12:29

specifically so I wouldn't think that

12:30

Redneck Yacht Club and Milwaukee

12:33

Wisconsin had a connection but

12:34

apparently they do I don't think they

12:35

are a company anymore actually Evan

12:37

rud's not a company oh that's sad no

12:40

don't they're still out there loud and

12:41

proud on the lake oh yeah they're still

12:43

they're still still kicking no doubt

12:44

they're like the original outboard motor

12:46

yeah for sure the A1 from day one so

12:48

from Evan Roode then but you know it was

12:51

another short St unfortunately I was

12:53

there for four months I was fired up

12:54

with all this info and uh they let me go

12:57

after just a couple months oo I don't

12:59

know kind of a a big big growth point

13:01

for me didn't really get an explanation

13:04

why you know it was it was a tough time

13:06

on the family moving outside of a cute

13:09

little town into a bigger city and stuff

13:12

um we just had our second child by that

13:14

point too there's like a lot going on

13:16

and didn't have family nearby but it it

13:19

kind of left us back in this uncertain

13:21

land of what do we do you know by this

13:25

time like I'm in my 30s I got two kids

13:27

and I am once again like employed yeah

13:30

so next it it was a tough spot to be in

13:33

you know we luckily have always had

13:34

awesome family nice my my in-laws have

13:37

always been great in like welcoming us

13:39

with open arms to just come and stay

13:40

with them and figure out life so I got

13:42

to do that um luckily for me too they

13:45

were running a house in South Carolina

13:47

so I had like a nice place to stay um

13:50

and just started searching for jobs all

13:52

all over the country again and uh found

13:55

uh one of the many listings on LinkedIn

13:58

that I was applying all over the country

14:00

for um I think maybe one of my first

14:03

phone calls with the owner here at

14:04

Cumberland with Chris Bowen was like I

14:07

might have been at the airport on my way

14:09

to Cheyenne Wyoming for like another

14:12

interview with a different company um

14:15

but just seeing the work that was coming

14:17

here I just really love like the variety

14:18

I love like the energy right that uh

14:21

Nick bow put together on the demo reel

14:23

okay my coworker my best bud my bike

14:25

buddy okay so bike buddy your bb shout

14:28

out my to Nick the BB yeah bike buddy

14:31

you know he had some really cool things

14:33

going on there and at the same time um

14:34

if I had to kind of like Flex myself up

14:37

a little bit I was like yeah I think I

14:39

could fit in here because I think I

14:40

could show them a few things go ahead

14:41

Flex yourself up I like that this is

14:43

good but there's room for growth sure

14:45

cuz it'd be like intimidating I was like

14:47

are you the kind of person that's going

14:48

to show up and like help a place grow or

14:51

um are you kind of like the small fish

14:53

and like you got to grow when you yeah

14:54

you got you got for suit on I know I

14:57

mean you want a little bit both right

14:59

yeah so found it on LinkedIn and just

15:01

started having the conversation there

15:02

because I was just down the coastline

15:04

six- hour drive I was able to like come

15:06

scout out the town okay and holy like

15:09

when I holy culture shot Batman no in in

15:13

the best way listen grown up in the

15:15

desert and then living in a very flat

15:18

world Wisconsin There's Nothing flat

15:20

here I saw the mountains and I was like

15:23

yeah buddy absolutely you got me sold

15:25

yes the mountains ain't flat our guts

15:27

ain't flat we got biscuits and gravy

15:29

boys and girls that's right so I do want

15:31

to back up real quick because you you

15:33

talked about that time uh where you

15:35

basically had a reset yeah uh in your

15:37

30s yep what what would you say were the

15:42

key things that you derived from

15:44

everything that had boiled up to that

15:46

point to help get you through what I

15:49

would assume you would call a dark time

15:52

yeah yeah yeah for sure I mean to

15:54

elaborate here it's like my bank account

15:57

was pretty much as close to zero as a

15:58

bank account get we're talking like

15:59

single digits right you got a family

16:02

four rough you're you're applying for

16:04

the government checks and then your

16:05

daughter brings home some lice so now

16:08

you have lice oh man wow and you're

16:11

looking for a job and you're unemployed

16:12

and you're living with your in-laws so

16:14

dang so that that that was like the

16:16

reality and you know like you're saying

16:18

I mean I've always always been half

16:22

glassful kind of guy yeah like just

16:24

super

16:25

optimistic um listen life is gonna put

16:27

you down but like that it's always

16:29

temporary like whatever moment you're

16:30

living in is always temporary good or

16:32

bad yeah so just enjoy whatever you have

16:36

um and I I hadn't you know by that time

16:40

it's like listen I've gone through some

16:41

other career changes I had been let go

16:44

people had just randomly run out of

16:45

money who I didn't know were the ones

16:47

funding me and I didn't have a job so it

16:49

it luckily in one way wasn't my first

16:51

time where that had just happened and I

16:53

had to make a shift so I'd had a bit of

16:55

experience I had like the mental

16:57

toughness from all of that

16:59

um around this like same time you know

17:01

once I hit 30 uh I decided to start

17:04

eating vegetables oh nice okay yeah okay

17:08

I ate like a salad getting the greens in

17:10

and you know kind of changed my life a

17:12

little bit okay cuz I just went from

17:14

being pretty uh you know Frozen Pizza

17:17

Capri Sun kind of Dad wow every day yeah

17:20

you wouldn't guess that this athletic

17:22

figure was run

17:24

on listen I've I've seen it I've seen it

17:27

happen I've seen it happen but um I just

17:29

say that to bring in you know like I

17:31

really started to try to take care of

17:32

myself more sure like yeah you know

17:35

mentally and physically is just like I

17:36

need to I need to exercise I need to

17:38

move my body I need to take care of

17:40

myself and I honestly feel like a lot of

17:42

the the mental um strength that I had

17:45

gained was just through you know I found

17:47

that through like a physical yeah Avenue

17:49

Endurance Sports and just trying to get

17:51

myself tough and like kind of prepared

17:53

for anything found an outlet yeah found

17:55

a good Outlet right so so that brings me

17:58

to a point that has nothing to do with

18:00

what you stated so far strictly has to

18:02

do with reconnaissance that I did yeah

18:06

there's a word under your bio on the

18:09

company website that's

18:11

right for me taters ters t a t r s I've

18:16

got I when I saw it again I was confused

18:19

I was like I wonder if he's actually

18:20

talking about potatoes or is this some

18:24

like backhanded Nikon joke that you know

18:27

there's tons of memes about

18:29

yeah people claim that nikons are like

18:30

shooting on a potato I that so ters yeah

18:35

just a fun little fun little fun little

18:37

uh into to this little bit here uh what

18:40

why is

18:41

ters on your yeah I think it goes to

18:44

kind of what I was just touching on is

18:46

just like I and maybe it's because I got

18:49

a bit of an extreme personality when I

18:50

dig into something but it's just like

18:53

I've got some like funny Health stories

18:54

about being like too granola a little

18:56

bit too green okay okay um I'm pretty

18:59

sure I gave myself some form of like

19:01

scurvy you know okay cuz like you're

19:04

supposed to brush your teeth with like

19:06

some fluoride it's like good for your

19:07

teeth yeah but if you dig a little bit

19:09

too deep on like the influencer side of

19:11

Health oh you might be like you don't

19:14

need no fluoride like know what you

19:16

should be brushing your teeth with is

19:17

some nice clay clay charcoal something

19:19

from the earth it's like listen the

19:22

stuff exists like I'm sure there's a

19:23

right use for it and all but I got to

19:25

the point where my teeth my gums were

19:27

real itchy like all the time time itchy

19:29

and then I decided I was like you know

19:31

what it's probably this

19:33

toothpaste I have never not ever never

19:37

in the 31 years I've been on this Earth

19:39

had someone describe their gums as itchy

19:41

itchy yeah well that one blowing my mind

19:43

right now yeah what an adjective fight

19:46

our gums oh man oh man so um you're

19:49

saying the charcoal toothpaste life is

19:51

not not all it's cracked up to I mean I

19:53

got a little bit of charcoal in my

19:54

toothpaste now but there's still

19:55

fluoride in it okay gotta so it's mainly

19:57

the fluoride yeah I mean I think this

19:59

stuff was called I don't want to shout

20:00

out no Brands but yeah well we we'll

20:02

keep it we'll keep keep on the DL we'll

20:04

just say big charcoal so so so we've got

20:07

charcoal scurvy itchy yeah yeah how do

20:10

we get potatoes out how we get T I mean

20:13

it's just a funny illustration to say

20:14

that um I was just trying to eat better

20:17

so now sweet potatoes is like my go-to

20:19

like snack love sweet potato you know

20:21

sweet potatoes are great you can cook

20:22

them up and I do like I'll cut them in

20:25

half and do like four or five of them in

20:26

the oven Y and then like put them

20:28

container and they're good to go and

20:30

being production life know you're on set

20:32

long true you're on set early can that

20:37

stain you for a bit too though that's

20:38

what I'm saying so the sweet potato I

20:40

I'll bring a lunch box with me or I got

20:42

my dad bag and I just shove a little

20:43

half aater in there yeah and I've got

20:45

fuel I dig it I've I've been a meal

20:48

prepper well not recently but in my past

20:51

life me and my wife were meal Preppers

20:53

very heavily and uh sweet potatoes are a

20:56

staple yeah in my diet I love them

20:58

listen do you ever take him a little

20:59

less healthy a little bit of butter and

21:01

brown sugar uh you know I can't say I do

21:03

butter and brown sugar what I have done

21:05

though is like I'll I'll double dip and

21:07

you can get those like little squeezy

21:09

packets of peanut butter like the RX Nut

21:11

Butter yes you can and I'll I'll double

21:14

fist I'll go a little bit of Tater

21:16

little bit of Tater little bit of peanut

21:17

butter really as we say in the Baptist

21:20

Community bless it Lord wow I would

21:22

never thought toess the Lord listen I I

21:25

ate peanut butter by the Spoonful yeah I

21:27

love peanut butter so I've never thought

21:29

to marry those two yeah wow that's

21:32

straight up endurance fuel sweeter

21:34

casserole with a hint of peanut butter I

21:36

like that I like that

21:38

so

21:41

wow

21:42

scurvy itchy taters get your fluoride in

21:45

folks basically the that's what I'm

21:47

hearing that's what I'm hearing it's

21:48

been a good episode get your fluoride in

21:50

yes absolutely little reminder for you

21:53

all so I would like to Pivot here and

21:57

get a little more into the nuts and

21:59

bolts of what you do M yeah your

22:02

director video

22:05

production what Drew you to video as a

22:08

medium because in marketing there are

22:11

plethora of mediums how did you end up

22:12

in video so um for me it really came um

22:17

I think of like kind of two main story

22:19

lines here like video in general um I

22:23

just love taking pictures growing up you

22:25

know I always had a camera with me got

22:28

like a plethora of old like digital

22:30

cameras from the childhood and I got

22:32

into like film photography just cuz I

22:34

thought he was like edgy and cool yep um

22:37

and then like skateboarding yep so I

22:39

grew up skating and was just like

22:41

watching skate videos and I was like for

22:44

a while I was like that's my career sure

22:46

and even into like my 20s and after

22:48

college I was like that's my career did

22:49

you have a pile of CCS magazines so like

22:52

I was big on the CCS Back In The Day The

22:54

Thrasher magazines the skateboard mag I

22:57

had like a cool I got to go overseas to

22:59

Europe I collected like European

23:01

skateboard Mas as well is so cool I

23:04

longboard so yeah yeah yeah you got the

23:07

Nikes on got some new balances I got the

23:09

the NBS NB some Jamie Foy Jamie Foy

23:12

you're right they nailed it I love it us

23:14

beu guy back in the skate day very nice

23:16

yeah so um skateboarding is what brought

23:19

a camera to my hand in high school I

23:20

took a cool like multimedia class sure

23:22

yeah they had a little bit of graphic

23:23

design a little bit of Photography and

23:25

they had like a Sony vx1000 which was

23:27

like the Holy Grail skateboard back so I

23:30

was like sick you know took that out to

23:31

my local skate park which is down the

23:33

street from the high school and my

23:34

friends who were skateboarding at the

23:36

time I like I just filmed them like

23:37

doing yep whatever little tricks we

23:39

could do you know we weren't great back

23:40

then we had like a crew in our high

23:42

school who were like legit yeah um you

23:45

have some sponsor Riders yeah every high

23:48

school has their sponsored riders that

23:50

was them yeah like those were the guys I

23:51

looked up to I was like man those guys

23:53

are good they're skating rails and stuff

23:54

they were like Street skating I wasn't

23:55

there yet in high school I got you I got

23:57

you um but I eventually like in college

24:00

you know I had a savings that my parents

24:02

helped kind of populate as I was growing

24:04

yeah and then it like it came time I was

24:06

like well I started taking you know

24:09

camera courses and stuff Media stuff in

24:11

college and uh wanted to buy my own

24:13

camera but that was really so I could go

24:14

film skateboarding