Episode 3 - Is Video Really that expensive? | Cost vs investment mentality

Faith & Frames Episode 3 - Is Video that expensive? | Cost vs Investment Mentality

On today's episode we discuss the reasons why video can seem so darn expensive.

We also chat about having a "cost" vs "investment" mentality when purchasing photo and video services for your small business.

Episodes will air every Monday. We hope you stick around and stay a while!

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Transcript

0:10

You said you got audio rolling.

Oh yeah, we're we're cooking with peanut oil.

Sweet.

OK, think I'm ready.

How many bloopers do you think we're going to have?

Probably quite a few.

Far guess.

My whole life feels like a blooper sometimes.

I've recently I guess people are finally catching on to the fact that we truly are what my family has described as free range parents.

0:37

My household feels like a circus at all times.

Who's the ringleader Is there?

1 Sarah, Sarah, Sarah the ringleader?

Be honest, I would say we split.

I'd say we split for other.

There's days where, you know, I have to take command to put that hat on.

0:56

I mean, I try to be a good guide, good leader.

But there's other days where, yeah, she's got that hat on.

She's wearing it good.

Yeah, I'm just.

The she wearing it good or she wearing it well?

The good well arguments.

Always a tough one for me to struggle with that in school wearing, Well, that one would absolutely be wearing it.

1:12

Well, I think that the the actual phrasing is yeah, you wore that well, so yeah, it wouldn't be good.

Welcome back to episode three of Faith and Frames.

And what that means is.

If you're hearing and seeing this, we at least did two of these things.

1:30

We did not get cancelled.

Did get cancelled and hope you enjoyed that educational bit because we did say that we wanted to assist in educating.

Yeah, absolutely.

So we're going to get you well freshened up on well educated, your goods and your wells and your gooders.

1:49

Don't forget your gooders.

It's a local 1.

So if we've got any distant listeners, if we have any distant listeners, there it is.

I said it wrong again.

Distant listeners not located in the Appalachian Mountains welcome.

2:06

Welcome like John Wist, our buddy John.

Hey John up there in Maryland.

I do believe DC, DC area.

He may not know what good or is.

Probably not.

May not know what Gooder is.

I would say our massive finish following.

2:23

Also may not know what Gooder is for all of our Finlandians out there.

Maybe Teppo's listening.

Hey, Teppo, that'd be cool.

He's a good.

He's a good.

He's been a good mentor.

He's a Gooder 1.

Always, always enjoy the the chats with Teppo.

So to get started, you guys may have been seeing us if you are, if you are taking in the local.

2:48

Friday night light scene.

You may have been seeing us on some local gridirons right on the sidelines.

Oh, yes.

In uniform with our new uniforms, right.

And holding some cameras.

Oh yeah, we like holding cameras.

3:04

Why?

I mean, maybe people don't know what we're doing.

I've never seen us out there.

Why?

I mean, what are we doing?

Yeah.

So, wow, that sounded horrible.

Yeah, that's a good one.

We have collaborated going back to Episode 2, the collaboration conversation that we had there for a little bit, We have collaborated with some of our friends, Grassroots Media, Mr. Dalton Lamb to essentially be the highlight reel for the local football game.

3:36

So intended, yeah, so Grassroots Media, they essentially do live broadcast.

They broadcast one game per week.

It's the game of.

The week.

There it is.

Game of the week.

We have been commissioned to handle sideline huddle.

You know, big plays, big hits.

3:52

So we are, we're the highlight guys, essentially.

That's why you see us running around on the field.

Heck, you may see Cole, my 6 year old, right right behind us or with his older girlfriends in the stands.

Buchanan.

Yes, he has a girlfriend.

4:09

She's older.

He likes old women.

He likes his Cougars I.

Don't know how Mr. James might feel about that?

We'll have to ask him because I fully intend to get him on this podcast as a guest.

Oh yeah, James will be a hoot.

So we'll have to ask him how he feels about potential suitors for his daughter.

4:25

Yeah, that.

Younger ones at that.

Younger ones.

Quite a bit younger, yeah.

So anyways, but yeah, we're the highlight guys.

We've been collaborating with Grassroots Media.

They're doing a great job at bringing local broadcast to our area.

I think they actually expand beyond Greene County now.

They're in Hawkins County.

4:40

That's right.

They're in Hawkins County.

So we're just trying to help Dalton now, help Grassroots on the highlights side of things.

It's it's a big undertaking.

I don't think people realize, and I didn't even realize it until we started working with him, How much time, effort and work goes into live broadcasting?

4:56

Oh yeah, no different than, you know, we don't do live broadcast, but obviously we do media.

We know how much time, effort and dollars it takes to do what we do.

Yeah, I didn't realize on the live broadcast.

Side Well, it's crazy.

So yeah, it's been eye opening in that sense.

5:11

But another thing too, Honestly, I've thoroughly enjoyed getting back into it because.

In high school, I played sports.

You played sports, and the sports that I didn't play, I normally watched, right?

I enjoyed being around sports.

5:26

Sports have been a very big part of my life.

My upbringing and and and in a lot of ways has shaped who I am, right?

You know, it gives you mental fortitude.

All those things we could talk about at length.

But anyways, I did not realize how much I missed.

5:42

Truly missed local sports or just?

Sports in general, right?

So being back on the sidelines here in the here in the teammates chatter, the fans, the bands, all those things.

It's been, I don't know it's been enjoyable.

I've I've really enjoyed her time back on the on the gridiron.

5:58

It's been pretty fun and this is also a little known fact other than locally.

But you are the son of a coach.

The son of a coach.

Many actually, yeah, possibly many listeners.

Who knows?

Yeah, definitely.

Coach.

My coached me.

Yeah, probably one of my favorite coaches, Mr. Jeff Collins, if you're out there listening.

6:16

Well, so on the other side of the break, we're going to talk about something that you kind of mentioned, you touched on it, you did you you you just sort of tiptoed around the fact that a lot of people may not realize what all goes into live broadcast.

Well, that's we don't do broadcast like you mentioned, right.

6:32

But we're going to talk about why is what we do seemably expensive, low on the pricey side?

But first, but first.

Let's thank our sponsor, Yeah, our sponsor of today's episode.

6:48

Episode three of Faith and frames none other than Motion Creative Media US Sponsored by Garrett and Jared Here at Motion Creative Media, we want to inspire a love for active living through photo and video that moves your business forward.

7:04

I see what you did there.

I like that.

That was really good.

Thank you.

Appreciate that's.

Really creative.

Thank you Motion Creative media.

Thank you, Jared.

Yeah.

Thank you Garrett, for sponsoring this episode.

Hey, it's my pleasure.

That's what I'm here to do.

I'm just here to serve meet and taters.

7:20

Jared, let's get into the meet and taters.

Yeah, Taters are also potatoes for those who may not understand that reference for all of our European.

List as John, our pastor would say.

If you're not sophisticated enough to know what taters are, we're going to colloquialize it.

Yeah, a little bit.

That is a potato.

7:37

Nice for some of you.

Get a sense to it.

Why is it so heck and expensive sometimes, or perceivably heck and expensive to do what we do?

Yeah.

Well, I think, I think first you've got to just understand that it's, it may seem as though it's an expensive investment, an expensive price tag, right.

8:00

But that comes from a lot of, a lot of factors, right?

One of which I'm sure.

I'm sure we have all.

Seen the meme?

I I normally see it in the in the form of a meme, right?

There's this photo.

It looks like the back of a massive Freightliner ship or whatever, right?

8:20

And you got the prop exposed and it shows 70 feet tall.

Oh yeah, it's a massive thing, right?

And the whole the whole premise of the story is this guy comes in because there's an issue with the the boat and he fixes it with two light.

8:38

Ball peen, hammer taps, Ting Ting and he gives him this massive bill and the the recipient of that bill is like, why is it so expensive?

You were here for 30 seconds and you tapped the hammer twice, right?

And the whole the whole premise is that's true.

But I had the, I had the knowledge right.

8:54

I I had the the understanding of where to tap and the fact that a tap would fix it, right?

So like you're, you're paying at that point for the experience, right?

So, so yeah, at at that point you you've got to understand, well you know we we have experience in the field, right, right.

9:14

So.

Two degree and it's it's going to continue to grow but it's important to know that full transparency.

We've made mistakes absolutely along the way many.

And here's the thing too.

I'll make a mistake tomorrow, probably.

9:30

I look back at work that I created and and and finished and delivered.

A week ago and see issues with it, right?

I could have done something different.

So you're constantly learning, right?

So that is something where you've got to constantly be learning, you've got to constantly be improving yourself.

9:47

So you're paying for that experience to a degree.

But just on the physical sense, right gear is is expensive.

It's, it's.

It's a it's a curse known as Gas Right Gear Acquisition Syndrome.

10:05

I've been through it, you've been through it.

And periodically the bug still shows up in the form of the B&H online cart, maybe a package on the front door step.

They have received so many of my dollars, probably not as many as others, but for me at least if we scale it down to gear it.

10:24

Gears expensive.

It's expensive, right.

And so there is a, there's a cost of there's a barrier of entry to what we do.

And and that's different for everybody, no different than than than someone who's let's take a mechanic, right.

10:39

Let's not pick on the plumber, but let's take a mechanic for instance.

They may not start out with Snapon Tools.

They may start out with Harbor Freight Tools, you know what I'm saying?

So, Buttsburg.

As they.

As their business grows, as they start to generate revenue, they're slowly upgrading those things to where eventually maybe they are using Snapon Tools.

11:01

But the point is, it's like he still had that mechanic, still had to purchase the tools to do the job.

Our tools are cameras, they're lenses, they're all kinds of other things, right?

And so the issue is it's like okay.

If you think of a camera and you see a camera, you're like, well, that's only $1500.

11:18

Well, that camera can't do anything without a lens, right?

They can't do anything without batteries.

It will not power itself on.

It can't do anything without an SD card or some sort of storage, right?

By the way, SD cards are crazy expensive.

Yeah, I think there's some sort of conspiracy.

At least I have a conspiracy with SD cards.

11:35

There's no reason that's something that small.

So, so on any given day we show up even on a simple set, say we don't take the first light, which by the way is super expensive, right?

Say we don't take the first light stand or anything like that.

Say we're showing up with minimal gear, camera, lens, card battery, the bare minimum, and two smiling faces.

11:52

Even on our level, don't even think of Hollywood.

Even on our level you you can easily be holding 6, seven, $8000 for sure, For sure.

Easy, easy.

That's so easy to do.

And so you know, it cost us money to to do that.

12:10

And you could say, yes, sure, You chose this career.

You chose this industry, which is very true.

Absolutely.

I'll give you that.

It's something that is again going back to the education thing, videos new.

And so a lot of people, businesses in our area, kind of get sticker shock when maybe we send a quote over or whatever, right.

12:29

We send an estimate.

They may be kind of taken back.

Gosh, why is it that expensive?

Well, so eventually it'll get to the point of okay.

You just went through it.

You just put a new roof on your house.

Storm rolled through.

Oh, yeah, Took some shingles off and you needed a new roof.

12:47

You got several estimates for sure, and they may have ranged but.

You really didn't have any question in your mind as to why it cost this much money, right?

You know, you know, there's materials, you know, they have tools, labor, all these things like you.

13:03

It's just something that's so understood.

Well, it's it's a, it's a service industry, I guess.

Well, I mean it's been around since houses have been being built.

So it's understood that, yeah, roofs probably going to be pretty expensive.

Yeah, if you think about the cost of a house, you know the roof is typically a pretty big cost of that house.

13:23

So it's it's understood and and you made a pretty good point you know being at especially our area is so new to media services photo and video on on the commercial scale at least we have, I mean we've had a few people and I feel like you know no matter the size of the business, we've had a few people where it's like I almost feel like we just totally blindsided them with the cost just because the industry itself it it's an expensive industry to to be in and to work in.

13:54

And so yeah, I mean we we simply again to educate the why what we do is so expensive and you mentioned the physical things just you know, cameras, lenses, SD cards, lights.

But then going back to that that hammer, the guy coming in and pinging the hammer, you have to know where, you have to know where and why and how to ping that hammer.

14:18

So not only are we physically at cost here, but we are essentially commissioned to solve the problem.

Yeah, we have to know how to solve the problem, right.

It's not as simple as we fired up the camera we shot, you know your your 30 minute bit or whatever and then a movie appears.

14:40

Doesn't have it that way, no.

There's time that goes into creating that movie.

There's time that goes into creating that feel, that look, all the things that are not just the physical equipment as well.

So take, take the commercial thing aside, right.

Don't let's not even think about that because some people might not be able to relate to that, but let's let's talk about where we cut our teeth.

15:00

Weddings, right.

That's that was the first thing that we started to generate revenue with.

COVID pushed us away from that and made us transition essentially.

But weddings.

So most of your weddings are?

And everybody does it a little different, but at the end of the day, they they pretty much have packages based upon the time that they're there on site, right.

15:21

So they may say you book an 8 hour package.

It's pretty standard.

It's really easy for people on the outside looking in to think, well, why is this so expensive?

We're only here for eight hours and so they just quickly do the math.

Okay.

Well, it's $3000.

Divide that by 8.

Why are you worth whatever that math is per hour?

15:40

Well, that's not your hourly rate.

It's almost $400.00 an hour, okay.

I'm glad you had the math, because I didn't.

But like, $3200 would be 400 an hour.

So yeah.

Why?

So So why are you worth $400.00 an hour?

Yeah, at 3200 it is, right?

You're right.

So why are you worth $3200.00 an hour?

15:56

Hey, I'm not right because it's not my hourly breakdown.

Yeah, you saw me for 8 hours.

I was here, visible in your, in your, in your world for eight hours and you knew that.

But.

That's where the work just begins.

16:12

Right now, I have to go back to my computer and I have to to to edit this 8 hours worth of photos, footage, whatever it is I've got to call through.

I've got to pick out the shots that I like the best.

All of these things, right?

You got to actually put the piece together right?

16:28

The story, the finished product that doesn't assemble itself.

So there are many, many, many many hours spent after that and so that is why.

You know, people, people aren't Privy to the amount of time that it takes to edit no.

16:47

Well, and and going back to the even the physical side of things, the amount of time that it takes to edit on the machine that you had to purchase.

Also true on the software that you had to purchase, yeah, to be able to even process that footage and process those images.

Yeah.

So the good software, yeah, costs money.

17:06

And a lot of them are monthly.

So that's a recurring cost.

The good machines cost money.

They cost money because you here's the, here's the, here's the crappy part about.

And it's exciting, but also crappy in the same sense, like how their cameras that shoot like 16 K Yeah, right.

17:22

And so 4K.

You know, if you've got all these things, well, if you're going to shoot those really high resolutions, that comes at a cost.

You've got to have a machine that can handle that A.

Your file sizes are going to be massive.

So now you've got to have extra hard drives.

You're constantly having to buy hard drives.

So there.

17:37

Then you've got to have a machine, a computer that can actually handle that because just your old average computer, an average laptop would choke at some of the 4K footage, some of the six K footage that we send at it, right?

It would not work.

So yeah, you've got all of these additional costs and again, they're reoccurring.

17:56

I mean, I kid you not, one of our favorite cameras is the Black Magic Pocket Cinema.

Camera 6K Oh yeah, wide a mouthful right?

Black magic design is truly doing some black magic.

But anyways, hey, I like that.

In there B roll codec this may be a little too too too in the weeds for some of our listeners and viewers, but just to give you a perspective, we shot a 20 minute interview 1 camera.

18:25

The file size was 98 gigabytes.

Now, what that means to some people is nothing but.

We also shot that with two cameras.

So now because we have an A.

And a B angle, we have an A and A/B angle, right?

That's almost 200 gigs right there.

That's just one project or one project.

18:41

Just one interview.

Just one interview.

That's no B roll.

That's no additional footage or anything like that.

That is just the interview talking bit that same day.

Correct me if I'm wrong, because I believe I know the interviews that you're talking about.

We did what, 3 total interviews?

So, so between three interviews, 16 gigs?

18:58

Yeah, over half of a TB.

Just of talking, bits of talking.

Nobody rolled or nothing.

And so, so, so that's an extreme example.

Those cameras are, they're certainly data hungry.

And you send my cameras?

They're send my cameras.

You can certainly shoot more efficient cameras and codecs, but they are made to shoot movies on.

19:16

And they do a Dang good job.

And they do.

We love them.

Shout out Black Magic future sponsor.

Thank you.

It also speaks to just, I mean the sheer volume of storage that you need.

And so here's the other thing, I I going back to my IT background, I'm really, really big proponent of backups, redundancy, redundancy in the IT space.

19:36

If you're if you're in the support side like I was, you're only as good as your last backup, and your backup should have other backups.

It means nothing to a lot of people, but essentially you should have multiple places that you can access this.

You're also only as good as your business partner, remembering to back things up at times.

19:53

All of those things.

So here, here's the here's the really cool thing, right?

And a benefit in our side for essentially never deleting anything.

We've got client work on hard drives from four years ago, right now.

20:09

We may never need that.

But but.

How many times have we had a client come back six, 7-8 months down the road, maybe a year and a half later and be like, hey, remember that thing we did?

I need a new cut.

Yeah, could you, could you, could you cut us a social cut for that right now?

And here's the thing, we're able to not only a keep a client that came back to us happy, right?

20:31

Because we do have the footage, right?

But B, we're able to make more money, right?

And so those are it's just another it's a win win.

It's a win win on everybody.

They they get their new cut and and we get new income and well and I think that's pretty common now.

I know at least in some of our recent inquiries we have a lot of folks who ask about future cuts.

20:53

They say hey, you know we we want this branded piece or we want this highlight film, but also in the future we want to entertain the possibility of new cuts.

So we have that, we have that capability, but we only have that capability because we've.

21:11

Spent the money.

We've had to spend the money.

Just to keep these hard drives, we've had to currently constantly buy new hard drives so that we can house all this footage.

Photos, photos.

The same way.

Yeah, photos the same way.

I was going to say an example that I saw literally literally on Instagram I believe today or it may have been a while back.

21:31

One of our friends, Melissa, she's a, she's a family photographer.

Melissa Hankins shout out to mail.

She put a story up and she had just purchased 5 new SD cards.

She did buy the Sandisks, which she got the.

She got the.

She didn't skimp out, but hey, if I'm coming to you with my money as a family, right, I want to know that you're going to keep my photos or or your card is not going to go corrupt.

21:52

If people even know the cards go corrupt, the girl is investing in her business.

Two months ago I saw where she bought new hard drives because she's attempting to do on the photo side the same thing that we do.

She's attempting to offer that service to her clients.

22:07

She's investing in her business, which means Melissa is going to to nab a premium.

She has to, right?

But what that affords to the customer is a premium experience.

Yeah, it offers them something to where they can fully trust you with their need, with their problem, right.

22:28

So whether it be Melissa on the family side.

Fill in the blank.

Yeah, fill in the blank.

Whether it be us on the commercial side, whatever, We are able to fulfill those needs because we invest the money we have to.

Yeah, we have to to stay relevant and to keep up with the industry.

Well, so you mentioned the investment, you mentioned the cost.

22:47

The here's here's the great thing for a business.

Well, it to me it's a great thing.

It's okay.

Yeah, this.

This may come as a shock to you.

You may not have expected that cost, but you'd be hard pressed to find better ways to spend your dollar.

23:05

Because this is going to be, we mentioned it on on another episode last week.

I think it's episode 2.

Yeah, Evergreen, right.

That's a that's a very important thing.

We mentioned passive.

All of these things are only possible if you do see the value and you make that investment.

23:24

But it can return exponentially.

Well, think about the courses that we've take that we've taken through through various mentors.

Each one of those mentors, without guaranteeing, have pretty much put their stamp on this course that says.

23:41

With this course, I can assure you that you will see a return on that investment thus far, at least, unless you can correct me otherwise.

Thus far, that has been true 100% of the time, yeah.

That's look different every time and it's had a different timeline.

23:58

It's different every time.

But one of the most recent courses that we went through, one of the very first things that the mentor stated was I can assure you with this course you will return your investment and then some.

Yeah.

And we have we, I mean financially, networking, whatever.

24:16

And to me the network is almost as fun as probably more fun than the financial side of things because we're building new relationships.

Oh yeah, for sure.

So yeah, it's one of those services though going back to the Evergreen content where it may be a a bigger investment.

Today.

Well, then maybe it's bigger than you anticipated, bigger than you anticipated, but the return that that nabs you in the future, you paid for it once and you're going to see some reoccurring, some reoccurring clientele.

24:41

I mean, most businesses, I mean, without any actual hard Intel or research, I'd say.

So let's just take two testimonials, yeah, single testimonial.

You can buy that today, Yeah.

And you probably truly won't have a need to refresh that.

25:01

You might not need to have a need to refresh that for like 3 years.

I would say two to five years.

Probably pretty safe.

So yeah.

And so you think about it.

You bought it once and for three years it is a screaming billboard for your business.

That's a great investment, absolutely.

25:16

Especially considering how how much fiscal billboards cost.

Okay, So, so here's another way of looking at that.

Let's let's take this testimonial thing.

Let's run with that, because I'm really passionate about testimonials.

I think they're probably the best way for you to advertise.

Agreed.

Say you had some way of tracking.

25:35

Yeah, that testimonial was seen in the three years that you let it live.

Let's let's just say it was seen by 5000 people say it converted.

And you again, you may not have any way of tracking and knowing this, but let's just say for this argument that it converted 2000 of them.

25:54

How long?

How many hours?

Time.

Because at the end of the day, that's all we have is time.

We've all got the same 24 hours and we've all got an expiration date that we don't know right when it's going to be right.

Time's the only thing that's universal, right?

How how long, how much time would it have taken you to have personally reached 5000 people in person and then converted to the 2000, right.

26:19

I mean, it's a it's at the end of the day, if you look at it that way, it's a nobrainer whole thing about this.

I mean, I'm, I'm going to shoot you even lower.

I'm going to say you have a 1%.

Let's say you have a 1% return on 5000.

That's fifty people, 50 people.

26:36

How long is it going to take you to even convert 50 if you have?

To do it all in person or through any other means, Yeah.

Well, I know it's just, let's just take in person because that's something that people can probably take you three to five years.

Yeah.

But you have to physically go do that.

Yeah.

You have to wake up every single day and go physically try to nab those 50, right.

26:54

I have a sales background and in those and that's why I brought up the 1%.

Whenever we're lead generating a good return was 1% from that 1%.

You then close 30%.

So now you're 1/3 of A of a percent and you're considered a stud.

27:14

But it takes a full year to to get those clients physically going out every single day versus having something that does that for you, like you say while you sleep.

It's a passive billboard, no different than a billboard on the side of the Interstate.

Side of the Interstate, though, you can't even track.

27:30

That Bucky's bussies.

Or or as as as my as my daughter would say, buckbees.

Buckbees.

I like that.

Definitely a big Bucky's fan here in this house.

In the warehouse billboard, right?

We we're we're talking about testimonials being a billboard.

27:46

Well, I mean, there are still actual billboards, and Bucky's uses them.

They do.

But think about that.

They're doing nothing.

They purchased the Billboard and had the the graphic made all these things billboards.

They have many many many like 10 before you get to the actual store, but.

28:05

Nobody in person had to do that.

No, it's doing it on.

It's doing it for them, you know so it's the same exact thing.

And so that's something that we need to that that we're trying to do.

That's something that we're trying to do moving forward is is part of that education piece is to.

Show people the value, yeah, so that they'll see it as more of an investment rather than a price or a cost.

28:28

Because sure, it does have a dollar amount associated with it, but it's an investment.

Well, but going back to episode two, last week's episode we talked about partnering.

So a billboard is not going to partner with you.

28:45

No, a bill, a physical billboard on the side of the Interstate, if that's the example that we're going through or going with, that is not going to partner with you, right.

That is not going to make adjustments.

It's not going to tell you, hey, we think that you could, really.

Dynamic.

Yeah, it's not dynamic.

You can't lean into this thing that you're doing well.

29:02

We can't adjust this thing that maybe you could do better at. the Billboard is just a billboard.

That's it, right.

Versus when you're partnering with someone or some people who have the desire to truly be a business partner per se, right.

You can make adjustments on the fly.

29:18

Do you know what Bucky's has to do to adjust that billboard?

They got to put up a new billboard.

Yeah.

Get a new graphic printed.

New graphic.

And then installed.

Installed, yeah.

So, yeah, it's not very dynamic versus partnering once again with folks who want to be in the trenches with you.

29:37

Yeah, Well, and think about this too, I know, at least on a small scale, we've talked about it.

But I think this always blows my mind.

Whenever you see Hollywood budgets, Hollywood budgets for, you know, feature films, you see that the movie grossed, let's just say it grossed 100 million at the box office.

29:57

That movie very well could have cost the studio 150 million to produce.

They have to generate $150 million before anybody sees any profit.

Blows my mind.

Blows my mind at how much it cost to put on a Hollywood movie, or at least how much Hollywood has cost to put on Hollywood movies, right?

30:20

But I mean more often, I mean, it's obviously a risk because you can't, you can't know that people are going to watch it.

But more often than not, they see a good return on that.

Yeah, I mean, there's a few tankers or certainly a few tankers.

You've got some.

You've got some big tanks.

But yeah, so it's an investment and that's something that we're here to to.

30:42

To help take that journey with you.

We want to walk that path with you and in whatever way is necessary, we want you to be able to see the value in in what we do to help grow your business, right?

That's something that we're really passionate about.

30:58

We said it on many episodes is 2 of them hey.

All right.

So a couple episodes.

We said it on a couple episodes, but I'll continue to say it.

I will continue to say it.

If people continue to watch and listen, I'll continue to say it.

We want to take that journey with you.

31:14

We want to to see your business grow and we think that one of the best ways you can be doing that in 2023 is through photo and video.

So with that Jared, I know we're kind of getting towards the end of the episode.

31:31

I think next next week we're actually going to be bringing our first guest we have.

You know somebody has agreed, don't know why to take.

This ride with Us has agreed to hop on this podcast with.

Wow.

What a poor SAP.

I feel sorry for that individual.

31:47

So who, who exactly is that individual?

All right.

So next week, barring the Rapture, yeah, provided that we're still here, Lord will coming back, our guest, our first guest, inaugural, first numero Uno.

It's going to be Justice Stewart, another local filmmaker who runs Not Just Media.

32:07

I actually really like that name.

I do too.

He is not just a filmmaker.

He's not just media.

He's He's more than media.

Yeah.

He's more than justice.

See, we're going to pick Justice Brain, yeah.

32:23

That's a tough one, Justice.

Justice is, well, it's a S with an apostrophe.

There's no apostrophe S, It's.

Just that.

Is that the phonetic combination there?

Apostrophe okay.

See ya next week on Faith and Frames.

Lord willing, we're going to have Justice Stewart on, so be sure to tune in for that.

32:42

And we will be sure to quiz and and pick his brain on all things media.

If you have any questions for Mr. Stewart, why don't you drop those to us?

I would like to get some community involvement here.

Let's keep it PC.

Yeah, let's keep it PC.

32:57

But give us some questions maybe because Justice does a variety of things.

Obviously he does what we do.

He does a lot of freelance work in in the live broadcast realm.

Yeah.

If you have any questions for justice, drop them down in the comments.

Shoot us an e-mail, shoot us a text.

33:14

Whatever you do, send us the Pony Express.

And I still hate goodbyes I do as well.

I never know how to do them.

I'm Southern, we're not good at it, so I'll just.

I'll just, I'll just come out and say it.

We'll see you later.

Y'all have a good one.

Be safe.

Thank you for watching Fate and Frames Fate and Frames.

33:33

Thank you for watching Faith and Frames.

We'll see you next week.

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Episode 4 - The Importance of Perspective

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Episode 2 - Why should I use video? | In the Trenches