Episode 2 - Why should i use video? | In the trenches

0:10

Snap, snap.

Snap. 4 snaps.

Mega Z Did it.

Really?

Oh.

Yeah, 4 snaps, Mega Z.

OK, so welcome back to Faith and Frames.

0:28

Howdy, we made it to episode 2.

Wowzers.

We didn't get cancelled yet.

Didn't get cancelled yet.

Milestones.

Episode one got shot.

So I mean, yeah, already starting off on the right foot.

Baby steps, Baby steps.

0:44

Baby steps.

It's not what is it.

They say it's not how you start, it's how you finish That may not apply.

No, I mean it does it.

It just depends on the context.

Certainly depends on the context.

I need some context for that.

Sweet.

Headwear you've got on your Dome.

1:01

Tell me, tell me what's on the Dome this morning.

So this is a belong, right?

Says belong.

You see the Tristar, Tennessee, Tennessee.

So you've already gotten 2 elements.

The Alma Mater.

It is an organization.

Nice Tennessee kids belong.

We'll put the.

1:17

Be sure to put the URL on the screen, but also in the description.

Wonderful organization if you are simply listening.

When you do get to a safe spot, be sure to look them up.

Yeah, go check them out.

So they are an organization that we had the opportunity to work with with one of our mentors, friends, buddies, right Chrome and.

1:40

Creative Jordy Wetzel.

Hopefully he'll be a guest on the podcast at some point, so be on the lookout for that.

I would love that.

But yes, rounding that out, we we were able to work with Jordy and this particular organization and they are in the foster space, right?

2:01

Yes.

And if you go to the website, you'll see, right.

So they essentially help kids who have been in the system or they're in the system?

Right.

Yeah, Current currently in the system.

They give them a great day and they also help create videos of them, right?

2:22

And they get to kind of explain, yeah, what's important to them.

Well, they plea their case.

Yeah, essentially they they plea their case for adoption.

Yep.

And so it is a very, very good organization something that you probably even noticed with some of our recent content We we work with the Isaiah House which different organization but.

2:45

Same mission, same mission at the end of the day, right?

That is something that very near and dear to our hearts for plethora of reasons.

I got to say that that particular day wrecked me emotionally.

You know me, I'm, I'm not a crier.

3:01

I'm not an emotional guy.

Typically that day wrecked me because.

And that that organization specifically, they deal with some of the toughest placement cases.

Sure, these are kids that have been in the system maybe for multiple years, right?

Have gone through many different homes, very tough cases to place.

3:21

That's what they specialize in.

Which once again emotionally wrecked me.

We're both dads.

I have three kids.

You have two kids, right?

And to to go through a process like that to realize there are children out there wanting what what we try to provide for our kids.

3:37

That one wrecked me.

That one got me well, I mean, and I keep going back to the to the statement that I've heard uttered a number of times.

The kids didn't choose it.

Now, now, they didn't pick that, you know?

And it's just like the kids are in this situation with no fault of their own.

3:54

Yeah.

And so yeah, it's it's it's a it's a great, it's a great organization.

Tough, tough.

Shoot day though?

Very tough.

Shoot for sure.

You take, so you take the cause out of the thing.

You take the the mental and the emotional reasons as to why.

4:11

I like this hat on a very high level, physical level.

OK, it's black and white.

I If you look in my closet, short of a few of the colorful shirts that I might wear to church.

For it a neutral palette, I like black, white and Gray.

4:29

I've always bought shoes in that color.

Earth tones too.

I do like my Earth, so I'll branch out and I might get a drab or an olive, maybe a brown.

Brown and green, by and large, though?

Simple.

White, black and Gray.

I stay somewhere on that scale.

So yeah, it matches everything that we that we do.

4:44

Black is classy.

It's classic swimming, you know, it's a it's a great, it's a great opportunity because whilst out shooting, not only does it match but we have also gotten many inquiries.

Yes, inquiries.

However, you want to say that people have inquired to us, they've noticed, what is that?

5:04

So it gives us an opportunity to further educate.

I believe these hats have made waves.

I'm not wearing mine currently like you are, but actually on set with one of our friends, Justice Stewart of Not Just Media.

He's he's shooting his second short horror film.

5:21

He he's starting to specialize, I think in the in the horror genre.

Busy.

But these hats are making waves because Justice looked at me that morning.

I did not have my belong hat on.

I had my bright pink trunk Players hat on, which is a skateboard shop surf shop in Myrtle Beach where I go to get my long board serviced.

5:38

They do new bearings for me every year.

Justice said something to the tune of Wow, When you're with Jared, you guys wear your nice matching Belong hats.

When you come into my set, you've got your pink Trunk Players hat.

What?

What's going on here?

Shots fired.

Shots fired.

Shots fired.

So I like the hats.

5:54

Great mission behind it.

Great looking hats.

Good.

Good job on the design there.

They're making waves.

They're making waves.

Yeah.

I think it's great.

And yeah, I'll probably continue wearing a hat because it also fits my head.

I've got a weird head, right?

6:10

I've got a weird head, and I'm really particular and picky about my hats.

If they don't fit right, if they don't fit right in my head, no pun intended, probably not going to wear them.

You don't like that?

I've noticed that.

I don't like that.

I'm a lover of that hats.

My head does not fit.

6:26

That hats.

New Era 47.

Probably one of my favorite that hats set up.

Also a plea.

For a sponsorship new era, Yeah still pales in comparison to Manscaped, who will eventually sponsor this podcast.

6:41

This is my second petition right to manscaped.

Are you prophesying that, or is this just just stick or throw it at the wall, see if it sticks?

This is my big this is my wish.

I'm a firm believer in, you know, speaking things into existence, Wheeling things into existence.

6:58

Have you?

Similar to how my Packers did this weekend, this past weekend with I think I remember another person who spoke something in existence.

Our Lord and Savior, there you go, the Creator of all.

I'm just saying there is that.

7:14

Words are powerful.

Words are powerful.

Speaking of sponsors though, I think we should just go ahead and after the break, we're going to discuss an important topic that we get asked a lot.

And so we mentioned that we want to educate people in this podcast.

7:30

So we're going to do that.

But after the break, that's what we'll do.

But now let's go ahead and thank our sponsor.

Our sponsor for today.

Yeah, Drumroll please.

Motion creative.

Media shocker us.

Jared and Garrett, we are sponsoring ourselves for episode two of Faith and Frames.

7:46

Here at Motion Creative Media, we want to inspire love for active living through photo and video that moves your business forward.

Reach out to Motion Creative Media for your consult on video and photo services, which leads me into the meeting tailors.

Jared, one of the biggest questions that we are asked whenever a business and individual reaches out to us.

8:12

Or we reach out to them.

However that conversation is started.

Do I need photo and video services, whether it be a solopreneur, a small business, medium or large business?

Do I need these services?

Let's chop it up right off the bat.

8:31

You know, we work with a lot of local businesses and in our area there are a lot of local businesses that are family owned and operated.

That's probably the case in bigger cities.

But I don't know that there is prominent, we've got several staples in our area that have been around for decades, family owned and operated and a lot of them will tell you, look I'm, I'm as busy as I can be.

8:53

Yeah, I, I, I don't need to advertise.

I I probably can't afford to advertise, not monetarily, but I I wouldn't be able to get to the work.

Right.

Right.

No manpower.

Not enough manpower.

I couldn't take a new client if they walked through the door.

That's a great problem to have.

Absolutely.

9:08

But that's your problem today.

What happens?

You know, there's a statistic that I heard the other day and and it's probably the only statistic that is 100% accurate, right, 100% of the time and as 100% of us are going to die.

9:27

Oh, for sure.

So what does that mean in a non morbid sense?

Well, that means eventually your clients are going to and they're going to die.

And if you're not appealing to a newer audience, a younger demographic, if you're not constantly getting in front of the youth, will be the adults tomorrow, right?

9:49

You're doing your business a disservice.

You got to bring them into the fold eventually.

As you said you're you're typically historically your your book of business is going to be similar age, mindset, demographic, whatever to you.

10:05

So if you're a a 57 year old farmer who's running a small implement company selling farm equipment, you're probably attracting other farmers in their 50s to 60s.

Yeah, what about the young farmers?

There's a ton of them where they push for that lately.

10:21

There has been, and I've I've even seen, you know, companies like Deer and Kubota and Man Massey offering crazy, crazy incentives for young farmers to start.

Essentially with that brand to create some brand loyalty.

So as a small implement sailor, are you attracting those guys, I mean even even on a service level.

10:41

So we we mentioned in episode one the plumber, I guess we'll just keep picking on those cracks right at the.

Plumbers, Joe the plumber, Joe the plumber.

Who are your customers?

Well, they're homeowners.

They're business owners, right?

Which okay.

So that's a certain age right off the brat, but who's going, who's going to be that homeowner at some point?

11:03

Who's going to be that business owner at some point?

Well, it's the kids who are.

It's the 20 year old now.

It's the 20 year old now.

And so here's here's the here's the thing.

Advertisements.

That vehicle, whatever that may be, that's changed and shifted since the beginning of time.

11:22

What were you telling me earlier, off camera about?

Radio advertisement when it first came about.

OK, so yeah, radio ads, they've, they've been around.

They're still around and they're still very form, very effective form of advertising.

But imagine those first starting in the 1920s and the 30s.

11:40

Yeah, it didn't exist.

You're.

Fresh off the 1800s, it didn't exist, right?

This wasn't.

This wasn't a thing.

But now it is.

And imagine being a business in that time and not taking advantage of that.

You're thinking I don't need to do radio ads?

I still want the Pony Express.

11:56

My business is doing great.

I'll stick with my Flyers.

I'll stick with my word of mouth.

Which word of mouth Going nowhere, always going to be a great thing, but you got to be doing more today, right?

Right.

So again, imagine being that business in the early 1920s and 30s and not hopping on that radio ad train.

12:16

Looking back at that, you probably would say maybe a foolish decision.

Yeah, yeah.

Can you imagine?

I'm just, I I mean, I like history.

Can you imagine being fresh off the 1800s, hearing about this thing called a radio and just box that speaks.

12:35

Yeah, this box that talks to you from, you know, hundreds, maybe even thousands of miles away, I can only imagine what it would be like.

Let's, let's say you're on your, your settlement in the West.

You hear about this radio.

How how much would that Rock You?

12:51

Yeah.

I'd be rocked.

Oh yeah, I mean.

Give me my Pony express, please, right?

I don't want your radio prior to that.

That's that's that's how you got news, right.

Was was the Pony Express, the P Express or or I guess some sort of personal manual delivery service.

13:09

Yeah.

Via parchment.

I don't.

Know I'm I'm, I'm imagining a a picture in my head that's just it's cool.

It's cool.

But it would rock me as a plainsman, that's for sure.

Well, but I mean honestly to to to to ring that back into what we're wanting to discuss today.

Do I need video content?

13:27

Do I need photos?

Do I do I need to be on social media, right, Or or whatever?

The short answer is yes.

How?

Well.

Or why?

Why and how well so the why is because you constantly need to be bringing, in my opinion, any business that isn't bringing in youth, it's no different than so different than churches, right?

13:52

If if the the Church of tomorrow is the youth of today and if you're not bringing in youth.

And keeping them and keeping them and starting to build rapport with them, build community, then your business is going to die out as your book of business dies out.

14:08

Well, and and bringing them in is one thing.

Retaining them though is also very important.

How are you retaining?

That new, that new audience, I think one of our mentors, Mark Bone, a wonderful documentary filmmaker, shout out Mark Bone.

Shout out Mark Bone, the Bone Zone.

14:25

Don't know that he refers to it as that.

I think a lot of people do, but so let's think about this one thing that Mark always states when it comes to platforms such as YouTube.

You and I both run YouTube channels, albeit small YouTube channels.

His painting of of YouTube is wonderful, he says.

14:42

YouTube is your living room.

Right.

It is your living room where you are able to invite people in.

They can stay a while, they can watch a couple flicks, they can watch, you know, whatever content you're putting out there.

But it's it's an environment to where people are welcomed not only to come, but they are invited and welcome to stay.

15:00

Yep, stay and hang out.

Stay and hang out a while.

So while bringing them in is great, I think keeping them it is also important.

You want your audience to grow with you.

Yeah, you want your your.

You know, future customers, consumers to grow with you, right.

And I think YouTube is a great platform for that.

15:16

But Mark, and I think YouTube is not the only platform for that.

But you have to think about keeping your audience as well.

Yeah, I love that painting from Mark on that he referenced, you know the living room okay.

Well So what is the door?

What is the what is the vehicle that gets them to your house.

15:34

So I speak.

If we're going to stick with that illustration, it's that's where your your short form should be.

It's a it's a nugget, right?

It's a it's a it's a bit of insightful information, entertainment, whatever it is.

You find success with content, that's what it is.

15:51

But you, you have your longer form stuff, you have your consistency, you have those items that I think helps build a community, absolutely starts to build rapport.

Absolutely.

They truly, though they've never met you in person, feel as though they know.

16:06

You they feel connected.

Yeah, they feel connected.

And at the end of the day, we're tribal people, right?

We, we all, whether we'll admit it or not, desire, community, community and connection.

Absolutely.

You know, there may be times where you want to be alone for a bit, but there's a reason why that show alone, you see the mental breakdown because they're literally alone for days and days and days on end.

16:31

They go mad.

They go mad.

They go mad.

So you want a sense of community.

It's it's it's buried in you.

You need that.

So that's an opportunity for your business to to do that right there is you can build rapport and your your audience can get to know you and feel connected to your business because the end of the day I think people just want to be in the know.

16:54

They do.

They do.

They want to be informed.

I mean, so, so we're in Greenville, right?

How many people have you heard Utter?

We've had Southern craft coming for how long?

Now they're moving into the old Stan's BBQ building.

Two years, right.

17:09

So we've had people you you can't go anywhere and somebody not say when is is that ever going to happen?

Right.

They see a little bit of activity on the outside, a little bit of activity.

Right, every now and then, but like Okay, that's a prime example as to if if there were some sort of weekly, biweekly, whatever the frequency is an update that people could understand, see and hear at that point their their needs satisfied man.

17:38

At the end of the day, we just want to know when are we going to get our pork bingo, our pork and our beef, our burn ends called the butcher block.

The butcher's block.

Oh my gosh, yes.

Not to be confused with our local staple.

Not the restaurant steakhouse.

Great restaurant, by the way.

17:55

Absolutely.

But the butcher's block.

From Southern craft, Yeah, is just a cutting board full of divine meat.

Whether you like pork, Turkey, chicken, beef, you can have it all.

You name it, it's there.

That might be a future sponsor.

I guess what I'm ultimately trying to say is that's a perfect example of people just wanting to be in the know.

18:15

If you if you're up front, you want.

To be in the know, Yeah, you just want to know.

And at that point you're not as.

I mean, sure, you're still eager, but you don't feel as though you're not wandering like, you know the answer, you know where everything's at right there.

So I think that's a great opportunity with social media content.

18:32

Well, think about this too, even okay.

So we've talked about the consumer benefit of, you know, content.

But think about even from a business.

So again, you and I are both fathers.

I want my, my children and my children's children to have the opportunity to keep this thing going after I'm dead and gone, right?

18:54

If I'm not bringing in new customers, new clients, if I'm not thinking of my future generation, our our business is going to die just as you know, no different than the than the implement salesman or the plumber.

Sure.

So generationally speaking, I think that that good content, whether it be photo, video, both, whatever good content that continually generates new eyes, new friends to come into the living room per se.

19:20

Just from a business owner standpoint, I think it is a good gesture to your future generations.

Like, hey, I have built this thing right.

I want you to keep this going if if you desire.

Yeah.

Now our kids may grow up and have zero interest the conditional.

Statement there.

Very conditional, but I at least want to give them the opportunity.

19:37

I want to afford them the opportunity of choice.

You can choose whether or not to keep this going, right?

Sell it, do whatever.

But I want to at least do my part to leave something better than the way we found it.

We have that option.

Yeah, exactly.

Exactly.

So, so that brings up a good point.

We mentioned in episode one or in last week's episode that our area has historically been a little slower for all trends, right, fashion, everything.

20:05

It just, it just is.

I mean, we're in a little slower paced area, part of the reason why I like it here, but that also means that video.

Being new is is no different than, right?

It's not immune to that speed.

Even commercial photography for sure, absolutely.

20:22

But a lot of people immediately with if you mentioned, if you mentioned TikTok or you mentioned mention Instagram to a 60 year old in our area.

Oh man, they're immediately going to have this perception of people just doing dances.

20:44

Or or maybe they may see, they may think of like, I don't know, travel photography or something, but like they're going to have a perception of it right off the bat.

And a lot of times I think that keeps businesses from trying it.

It does.

21:00

It's like, okay, I'm not.

I'm not funny.

I'm not.

I'm certainly not going to get on camera and dance, right.

It can be so much more than that.

And from a business standpoint, it should be so much more than it should be.

It is an opportunity, in my opinion, for a business to again build community, keep, keep educating, new, new potential clients as to what you do, what you stand for.

21:27

It's just a it's a reoccurring opportunity to explain to the public what you do and why you do it, and you don't have to complicate that.

Well, and you don't have to be, you know, obviously there's something to be said for like the flashy side of social media.

21:44

Sure, you can get on there and do your trendy dances or you can do your comedy skits.

But I go back to one of our, one of our fitness clients.

Their training core is just Immaculate.

One of our prescriptions for them was hey, along with some long form content, right?

22:02

Let's, let's lean into this.

Let's do some, some quick hitting trainer tips, whether it's 15 seconds, whether it's 30 seconds.

Not not every prescription is the same for every client.

Yeah.

But we are able to identify what they're good at, maybe what we can accentuate and then also fill some gaps, right.

22:20

So, so their big thing was they were also going through a rebrand.

They're wanting to attract those new, those new faces, just like every other business.

Just like every other business, into the into the new gym.

And so we were able to prescribe that and say let's lean into this staff, let's lean into this core and I think that's a great example of of being able to use long form content, short form content and we were we also utilize photos with them right and in caption post.

22:46

So I think you know just going back to small businesses there are so many different ways content wise to to prescribe to a small business.

That's what we try to do.

Yeah, I mean, at the end of the day, we use that phrase a lot, but at the end of the day, we are, we're problem solvers.

23:10

Yeah.

And honestly, that was the main thing that kept me entertained in IT.

Because here's the thing, nobody comes to you and says, hey dude, my computer's working great.

It has.

Been a lot in my You don't hear those.

You know when you get a call or an e-mail?

When something's broken.

My computer crashed.

23:26

My computer is not doing this anymore so.

So what are you prescribing when somebody's computer crash?

Well, I mean, so you you run.

Off the Dome, every solution is going to be different because every problem's a little different.

Now you're going to have some overlaps, but it's no different than what we're doing.

Each client, not every client, needs to be a monthly retainer.

23:45

Not every business needs to have 5 posts a week.

They don't.

You might need a strong branded piece, you may not even need weekly content.

But I do think that every business regardless of size, it needs at least two pieces, right.

24:01

I think they need this strong branded piece.

That's what we say all the time and what is that?

So like that is your who we are and what we do.

And why you should care.

Yes, and why you should care.

That video does that thing for you.

24:18

It is a billboard to explain to someone who knows nothing about you.

They can watch this piece and have a great idea.

It's essentially.

Your rally cry.

Yeah, it is.

This is why we're here.

And this is what we do, and This is why we're the option for.

You and I'm shouting from the mountaintops.

24:34

So that piece lives on your website.

Second piece, the other piece, it's something that's been around for a long time.

Websites have been using it.

You've got your reviews, all these things, but it's a testimonial.

Powerful.

Very powerful.

So and everybody's like, well, I've already got a bunch of text testimonials on my web page.

24:53

That's great, Yeah.

But I'm going to be the.

I'm going to be the What is the word?

Realistic Randy?

No, I'm going to be the skeptic.

There you go.

That's what I was after.

I'm going to be the skeptic here.

Skeptic Sammy.

My name is Sammy and I'm a skeptic and I'm on your website and I see five text reviews.

25:20

I have no proof that that person actually exists.

B said that right it I'm not saying that companies are dishonest, but I've got no proof that this that this is an actual statement from a past client.

However, the power of a video testimonial.

25:35

We have facial recognition.

I'm watching Billy Bob rant and rave about how great this business was from his perspective, Right.

You're able to ID the client.

At that point, you feel connected.

You're you're in Billy Bob's shoes yourself, right?

25:53

Right.

Because you're looking.

And that video testimonial sits it over the top.

Like now I know, yeah yeah, this is the right choice for me and I.

I think the video testimonial too, it it goes hand in hand with the branded piece.

You know, obviously the branded piece is powerful in the sense that it gives the mission, but it's coming from the owner.

26:11

Of course the owner is going to say all the great things about themselves.

I can tell you how good I am all day long.

Absolutely all.

Maybe it's true, maybe it's not.

Yeah, I mean, who, who knows?

But whenever you've got a solid.

A solid testimony or two or four or 10, whatever the number is right from somebody else.

26:29

To me that that is an instant, just credibility boost for someone else to say something nice about you.

So I reference that in a blog that we wrote.

Yes, I I, I compared it to Okay.

So we've all been on Amazon probably looking at something, probably looking at buying something that we didn't need.

26:49

Correct.

But say you've got it narrowed down that item to two or three brands.

If you're a thorough shopper, like a lot of people are, you're going to go to to the reviews.

Yeah, you're going to read real world reviews from people who've used this product.

27:07

You should probably read several of them.

Because good and bad.

Good and bad.

Yeah, you need to see both sides of it, right?

You need to see that best answer, and you need to see that worst answer and then you can craft your narrative, right?

Average amount you can average amount.

That's no different than what a testimonial is, right?

27:22

Like if I'm shopping for, we'll use the plumber crack once more if I'm shopping for a plumber because I need it and I've got it narrowed down to 3 entities.

Joe, Bob and Andrew.

Yeah.

So I'm on their websites, but Bob has three testimonials from past clients.

27:43

Joe and Andrew don't.

In all honesty, I'm probably going with Bob because I I've got east of, I've got.

Got a track record, Got a track record.

But I have peace, right?

I know I feel a lot more comfortable in my decision there.

It's no different.

I don't care what business you have, what your industry is right, you have solid client testimonials because of referral I think is the best form of advertisement.

28:11

I I can agree with that.

Yeah, I can agree with that.

What?

I can't think of anything stronger than somebody else singing your braces.

No.

And and that that goes back to your former statement.

You know, maybe that is the only prescription that we do prescribe to a business.

Yeah.

28:26

You know, because not everybody wants consistent monthly or weekly content.

Some people want semiannual, some people want quarterly.

Yeah, some people want yearly, I mean, but having those two pieces, those two forms of content right there to me.

Are so powerful, whether you're new, whether you've been in business 51055 years, all of those things combined to me set you apart.

28:52

They're a differentiator, to use our friend Brianna Fillers as very differentiator between you and Joe and Andrew.

Probably the best investment you can make at least one of.

I can agree with that.

One of the best investments you can make as a business because.

Short of Jesus, yes, there you go.

29:10

The the benefit to having those pieces live on your website, live on your YouTube channel, whatever it is, those are all things that can potentially convert a new client.

I'll I'll use the reference while you're asleep.

29:27

It's passive.

I don't have to be in front of you to tell you this or to.

You don't have to walk in front of my store into my store during store hours for me to convert you.

This is doing all that work for you.

And those are Evergreen pieces too.

And and to explain what Evergreen means, that is just a piece of content that you know, two years from now, five years from now, 10 years from now, somebody can look at and see.

29:50

I mean, we still give views on YouTube videos that we posted years ago.

Sure, they're Evergreen pieces of content.

Those are pieces of content.

That people can come back to time and time again now do they need a refresh from time to time?

They'll fall stale.

Right.

They'll fall stale.

You may make a business shift and now you need testimonies for your new direction.

30:10

But at the end of the day, there's that statement again.

At the end of the day, those are pieces that can stand a little bit of weather, right?

A little bit of weather versus a short form piece of content.

Those are the bare minimums.

Every business needs those.

Agreed.

Agreed.

Which is which is, I think, important to note, like with what we do, here's another educational bit with what we do.

30:34

There is no one-size-fits-all.

Correct, because that just doesn't that doesn't exist.

Each client's needs going to be different And so that's one of the things again going back to problem solving that I really like about what we do because it allows us to partner with someone and that's that's all.

30:55

At the end of the day, that's what I want to do.

It's partnership.

I want to get in the trenches with you and we'll figure this thing out together, right.

Because you know the answer, the answer may not be, it may not be obvious, right.

Day one another one of our fitness clients, they've probably been our longest standing client.

31:15

They've.

Definitely been our longest standing client from a consistent monthly retainers A.

Great account to work with.

They it probably took us three or four months before we really figured out a our look that's another thing that we did Friday and right each client is going to have a unique look that kind of helps with the brand, right.

31:37

It's an.

But it took probably three or four months for us to figure out A, what type of content was working right and then B, what look right what what sets them apart, what if you see this piece of content, there should be visual elements to where somebody could quickly identify, I know what that account is.

31:56

And that's something that we were only able to do really with reoccurring.

Yeah, with retainers, but that's also very important.

That's just a noodle.

Another.

A noodle.

Just a noodle.

That's just another way that you can reiterate to people you know, your brand.

32:16

That's part of your brand in our opinion.

Well, thinking of that account too.

Specifically the fun thing I know for you.

Especially because you have the IT background, you're very, you're very number oriented by the numbers.

Maybe I'm a little bit more of the fly by the seat of my pants, let's let's shoot the coolest thing we possibly can.

32:33

But you're detail oriented and that's why I respect you and that's why I think we work well together because I am not that.

But the cool thing that we've been able to really see with that account specifically, not only the look, but what the look has.

32:50

Equated to numbers wise, they've grown in memberships, they've grown in social media following.

They've grown as A and this is, this is a prediction a a prophecy if you will, that I'm going to prophesy.

I believe in the upcoming years, short years they will probably be a destination fitness location.

33:12

Take your alpha leads for example, your zoo Yorks, right?

Get old Bradley, Martin and the boys out there.

I believe that this fitness establishment will be the eastern coast destination.

Yeah, I'm, I'm putting it down there today.

Episode two of Faith and Frames.

33:28

Yeah, I think so.

And and I would love to be able to say one day we had a small piece of that, yeah, we had a small piece in in the direction that that went right because they were able to trust us with the prescription and really just follow.

33:47

Follow the path, right, Not the word geniuses.

Because one, like you said, we were in the trenches with them figuring it out too.

It took trial and error.

Yeah, it took us a solid four months before we knew what the heck their direction was and what the look was.

But one day we can look back and say, this is cool.

34:03

Yeah, this is cool.

We we were a small, small piece of this.

I think that would be awesome.

Yeah, and maybe by then too, we'll be like Swold.

Swolder than most.

Maybe.

Maybe I used to go to the gym.

Yeah.

You you were a big gym goer, but I quit.

34:20

Life happened.

Kids got busy.

Stop making time for it.

It happens.

But one day, one day, another prophecy.

You'll be back.

You'll be back.

See, I think.

I think that's important too, right.

So we mentioned that it wasn't A1 size fits, all right.

And I want to always be known as as a partner.

34:42

We mentioned on last week's episode, there is this desire when you start out to kind of gatekeep, right, referring to a competitor that seems so foolish to do as a business right, because you're you're sending possible dollars a different direction.

35:03

Well, in a lot of industries, it's not common practice.

Now.

A lot of industries are very cutthroat, but one thing that I like to do and and would love to be known as is is we mentioned being partners, right?

I want to figure this out with you.

Full transparency.

If you come to us and you have you're you're inquiring, I have no problems looking at what you're doing and saying.

35:28

I hate the guy.

I can't add value.

I mean not even that right?

Not even a referral like, right.

I can't add value right as much as I as as our business needs to generate revenue.

I have mouths to feed.

I've got bills, all these things right?

No different than you.

I've got no desire to to.

35:46

I mean, my honesty is, is is in the forefront, right?

Well, at the end of the day, we have to answer for every decision that we make.

Yeah, good or bad, look you're doing.

I cannot add value to what you're doing like you're doing everything great.

You know, we may we can suggest tweaks, but the relationship with us may not equate to dollars being transferred or.

36:10

It may equate not even to.

I guess our services, particularly as in, you know, me and you showing up on location, maybe it's as simple as consulting.

Yeah, maybe.

Maybe we are just that.

Basically, in the Wizard of Oz, we are the man behind the curtain, the men behind the curtain.

36:27

We are standing here today, sitting here today as Motion Creative Media by and large part because of essentially an audit.

Yeah, very true.

Very true.

And so I see the value in that, absolutely, I see the value in that.

36:43

And that's what I want to do for for other entities, like I said, it's it's very plausible that a business reaches out to us.

We look at, we take a look at what they're doing and if we can't provide value then, you know, I have no problems telling them that I was.

Going to say we've had those conversations.

36:58

Yeah, we we've had those conversations before, absolutely.

And I think that's important because at that point I want, you know, I understand that every business, you know, their bottom dollars, what matters, right.

And I don't want you to spend money where you're not going to get a return or where the OR where we don't perceive a return.

37:16

And so, yeah, I think that's also important to note.

Yeah, yeah, yeah.

We we are truly here to partner with you, with your business, whether that be through us physically being present or just the guy behind the curtain, guys, guys behind the curtain, absolutely.

There's two of us guys behind the curtain.

37:33

Plural.

There you go.

Well, I think that answers this question pretty well.

Hopefully.

Do I need video and photo content in 2023?

Sum it all up, Yes.

37:50

Who needs it?

Everybody.

Everyone.

It's just the the prescription, the need, the amount that's going to differ and we we would love the opportunity to to have those discussions with you, do those audits and see how we can help or what advice we can offer for for your business to continue to grow and thrive.

38:13

Yeah, shoot us a text e-mail call.

Hey, going back to the discussion from earlier, if you're still a pony expresser, send us a letter.

It's not too late.

It's not too late.

The best time to start something was yesterday.

38:29

Guess what?

Can't go back and do yesterday.

So what does that leave you now?

Today.

Leave you with today.

So yeah, that's all we got for this episode.

Thank you for listening and watching.

Watching.

Thanks for stopping in our living room today.

38:45

Yeah, literally.

Here on Location at Garrett's Den.

Yeah, so that's all we got.

TuneIn next week to episode three of Faith and Frames.

You'll see you soon.

See you.