Episode 1 - Does branding actually matter? | Our name changed “overnight”

0:11

All right, guys, welcome to Faith and Frames.

This is this is a podcast that you guys evidently in a poll, wanted to see.

Juries out.

So definitely going to need you to actually make good on that.

Otherwise all this is going to be for not.

0:28

But anyway.

Faith and frames.

This is our podcast and we are motion creative.

I'm Jared.

I'm Garrett and before OK, so before we get started, I got to tell this story.

Garrett and I through temporary arrangements.

Is it temporary though?

0:43

We were told it was temporary 6 1/2 months ago.

Anyway, we are Sunday school teachers at church right?

And so we have the privilege of teaching the 3rd through 6th grade group of kids at our church in the youth.

Started out, started off all girls by the way.

1:01

Yeah, we were over ran.

It was all girls.

Now that's actually a pretty even battle as a as a result of this school year.

You know some kids moved on and some kids moved in.

So it worked out.

Thankfully, we had some boys come in a few a few weeks ago.

We had, we gave the we gave the kids this exercise right.

1:20

They had to draw in 5 minutes on a blank sheet of paper.

That's all they had was a blank sheet of paper draw what their idea of a perfect place was.

Oh yeah, I remember this.

And so we had a we had this little girl who in my, in my opinion, takes the cake, right.

1:37

She did the best because.

She won.

She won the assignment.

She so, like, she draws, right?

She draws this building and it's obviously a school, and then she puts this big X on it.

It's like, no school, no school.

Right next to the school building.

She puts this building and it's clearly a corporate office, right?

1:55

Big X on that.

So now we've got no work.

So, I mean, those are great things.

No school, No.

Work heaven's starting off looking pretty good.

She then draws a McDonald's establishment.

I'm like, OK, where you going with that?

She says.

OK, so this place serves free.

2:11

Yes, this gets engravy all day.

Long.

Now we're talking never ends 24/7.

I want my gravy at all times.

So I mean this is sounding awesome and then pretty good.

She, she finishes it with, there's this visual, this visible like precipitation right.

2:29

And she goes okay by the way this rain it's raining money in Jesus.

So.

So we've got this place in the mind of I think.

I think, I think she might be in 3rd grade.

Yeah, second or third grade.

And so she drew this place where there is no.

2:45

School zero.

There's no work.

Like that, we've got a McDonald's and guess what?

24/7 biscuits and gravy.

I could do it free.

I free, by the way.

No, no, no charge to you.

I think I like that heaven and it's raining money in Jesus.

All time, pretty good heaven.

3:01

Not that we'll need money there when we get there, but I mean, hey, in the mind of 1/3 grader, that's the place I'd like to be.

Yeah, kids, it's it's funny, their imagination with like drawings and stuff.

So obviously my kids, my 6 year old and I've got a four year old, they're both getting into the, we'll call it the arts.

3:20

Their imagination and their depiction of just things that it cracks me up.

You know my son Cole.

He is on this kick now where he wants to draw spider bugs.

That like shoot lasers and and he'll draw like 50 of them on a page.

3:36

So it it's fun to just watch what they put down on paper.

I mean that's coming straight from there, straight from the Dome.

I dig it.

I dig it.

So yeah, Luca, her, her depiction of heaven, that's a heaven I'd like to be in for sure.

That's a good one, without a doubt.

That's without a doubt.

3:52

So our job is to take as many people with us.

Absolutely.

That's, that's that way.

That's the one goal, right.

We got one job, the one Commission.

That's all we've got.

That's all we've got to do.

So yeah, it's it's where do we where do we lose that imagination, though?

Like what part of aging makes us lose that?

4:13

That's a tough question.

I think that depends on a lot of factors for a lot of different people.

I think some people lose it.

The heck in school?

Elementary school.

Age.

Maybe once we start getting into some tougher subjects, maybe it's not as encouraged.

Yeah, maybe it's not as encouraged.

4:29

Definitely.

Definitely in the workplace for sure that that can get dampened quite a bit.

I think a lot of people lose their dreams and their imaginations.

As cliche as that is to sound or to say, I don't know, man.

I think it's a sad day.

We we seem to lose that creativity, that that imagination as as we get older.

4:51

And no, no, it's just sad to see.

That on adulthood, adulthood, I'm going to pick up the sketchpad, get to doodling, get to doodling, he says.

Going to get to doodling.

So before we get too far into today's actual topic, Elephant in the Room, can we just give a little bit of background as to why Faith and Frames?

5:13

Why Why we started this podcast?

What's what's the mission of Faith and frames.

Yeah, so the name's pretty simple.

Faith and frames, right.

So in video, you shoot frames.

In photo you shoot frames.

So that one's pretty obvious.

5:29

Faith is equally as obvious in my book.

So like as we mentioned you know we teach Sunday school, we are believers.

So faith in frames.

And so we want, I guess my goal for this piece, this, this, this vehicle so to speak would be to to be able to share elements of our faith to encourage people.

5:51

But on the business side of things, right.

So the frame side of things, it's, I think it's a good opportunity to be able to educate, educate the public as to you know why, why video can seem expensive, right.

6:10

But the other thing too is like we get a lot of feedback.

We've had a lot of feedback from people who basically say they're the most favorite pieces of content from us is behind the scenes stuff, right, The BTS.

And I think that goes even further than what we do.

I mean, if you just think about it, people love to see behind the scenes stuff.

6:26

They want to see that, the food being made.

That's why I watch, you know, Gord Ramsay's cooking competitions all the time, rather than just seeing the finished product, right.

I want.

To see the process, you need to see the process.

The how it's made is a whole series on history, right?

So it's it's the same thing.

So it's a it's an opportunity for us to let people in on some of the deeper topics, right.

6:46

Some of the stuff that maybe can't fit into a BTS video can certainly fit within a podcast, right?

So we're going to probably do some breakdowns, plan on having some other industry experts as well as just people in the community that are well known.

7:03

That we love and respect.

That we love and respect and we'll just get, we'll just pick their brains on all kinds of things, right?

I also think one of the one of the biggest benefits to working with us based upon the feedback that we've received from the client, is that we're so easy to work with and that we are fun to be around.

7:22

And I take pride in that.

Because if you can be a lot in somebody's life in the simplest of ways, right?

If you can just make them chuckle, make them laugh, put a smile on their face, you you're a you're a ray of light right in this dark and dying world.

7:38

So I think it's a great way to be able to show some of our personalities, right in ways that kind of difficult to do in a finished customer piece, right, a finished client piece.

You don't really see us through it.

You don't see in the commercial and and even on a, you know an Instagram BTS real like you can't see that it.

7:56

It's fun because obviously we have the same mentality on a lot of things, but we have vastly different approaches to a lot of things, sure.

And we'll get to that I guess in future episodes.

But yeah, I think.

Just on the business side of things too, because I think you wrapped up the faith thing very nicely.

8:13

We, we want to be a light to folks.

But on the business side, I think there's a huge gap, there's a gap between, you know, your smaller local level organizations, you know, if you want to consider us an organization and what folks see maybe in Hollywood.

8:28

And so they think that this stuff is totally unobtainable.

You know, small businesses may look at at a video service and say, well, there's no way that I can do this.

So that's where we kind of come in.

We're we're that local entity that is there to be the educator because we both firmly believe that everybody small medium or large size business needs what we do.

8:53

And so we just want to make sure that they understand you know there, there are ways to do this.

You don't have to be a Hollywood budgeted crew right to to accomplish your mission, sure.

So on the business side of things, certainly want to be the educators.

And offer some entertainment, like you say, we want people to understand the cats that they're working with, right?

9:10

Get it on the camera.

Oh yeah, absolutely, absolutely.

Yeah, I think that's great because like you said it, it can seem unattainable and out of reach, right.

But that's something that we want to bring to the area.

9:26

Our goal.

We are very local focused, right.

We're we're born and raised here in small town Greenville.

I've had zero desire to move away.

I.

Did move away and came back.

Came back, right.

So our passion is to, we love our area.

9:44

You can even branch out a little further and make it to tri-cities, right.

Our geographical region has so much to offer you.

You go all the way even into Sevierville, right.

Pigeon Forge has blown up.

Well, that's because of the beauty, right.

I mean and and all the things that you can do here and so we just we have such a passion for growing local businesses and helping local businesses sustain, thrive and grow.

10:09

And grow in the area, growing the area that we that we know and love.

So I I think that's a a great, a great high level 30,000 foot view of of our desires, our goals and desires with this podcast.

Absolutely.

So meeting taters, yeah, we'll talk about the meeting taters after this break, but first we got to thank our sponsor sponsors.

10:33

Today are Motion Creative Media, AKA us, these guys, Jared and Garrett.

Two thumbs right here.

Here at Motion Creative Media, we want to inspire a love for active living with photo and video that moves your business forward.

Thank you Motion Creative Media for sponsoring today's episode.

10:51

I like that.

That's pretty sweet that that came straight from.

Straight from this next thing we're going to talk about the elephant in the room, Jared.

We changed overnight.

Overnight, seemingly, seemingly overnight.

11:07

We we went through a big change.

Business wise.

I think the dudes still remained to the same.

The characters that we have introduced us stayed the same, but as a business we went through a very very.

Big change.

And it seemed like it was overnight, but it actually happened over the course of, what, three months?

11:24

Two months.

It was a much more drawn out process than the public knows about and saw.

Like I said, overnight, literally our accounts changed, right?

The names changed and so literally my brother, one of my brothers said I saw this post and it said motion creative media who?

11:41

The heck is that?

Yeah, he didn't remember following that account.

It's because he didn't, right.

You would followed CW Media.

That just changed their name.

So.

Let's let the public know why.

So yeah, the the reason why I don't know how many years in we decided to change our identifier that that we had become known to some people as.

12:06

Right.

We changed it.

A couple of reasons.

One when we went to look at possibly doing some advertisement for ourselves, right, to to reach new clients and to and to branch out and become more well known in the area.

12:25

Before we did that Blessing, blessing and hindsight, right we We had a few mentors who essentially gave us.

The hammer.

The hammer, Right.

But they were they were really nice about it.

But I mean, hey, you had to be blunt because in all honesty, it was terrible.

12:41

Right.

It was bad and and as a business, you know I want, I don't want things fluffed.

Sure, you know that.

And that's why we approach those mentors and and had them do an audit essentially of our website of our brand that we had at the time or what we called a brand and that was a big air quotes around brand.

12:58

Yeah, Big Air quotes that.

That was a sobering process, though, because.

They were they.

They essentially came in and said, yo, before you put up the first, the first advertisement, you got to do something with this website.

We don't know what you do.

Yeah, we don't know anything about your company or or what you specialize in.

13:16

Well, I believe the the dialogue went something along the lines of So what do y'all do And you stated what we did and the guy point blank stated back to you, he replied.

I can tell absolutely none of that from your website.

13:32

Yeah, I didn't know.

I had no clue.

So we knew that the website wasn't great because we had pretty well neglected it after getting it up and running it, or after getting it up and running.

That was pretty much.

We did very little to update it or to keep it current or to show current work or anything.

13:50

So we knew that it was not.

And it goes beyond the website.

I think directionally, we were directionally challenged.

Oh yeah.

Yeah, we didn't have one.

So had that feedback.

It's like, hey, don't spend any money because you're going to be wasting it, right?

14:06

This website is going to convert minimal, if not zero, if if not zero clients, right?

So knew that, heard that.

And so we we pivoted and started to look at getting a direction, getting clear lines of sight with our business.

14:28

And the brand strategist, we realized what is our mission statement or we asked ourselves what is our mission statement and we're like, yeah, got nothing.

At the end of the day, I want to shoot really good content that inspires.

14:43

People stuff.

Cool stuff, right?

I mean that was that was the the cool answer and unfortunately that tells a perspective business nothing.

So enter brand strategist Brianna Fillers.

By the way, if you are in a if this is resonating with anybody watching or listening, definitely reach out to Brianna Fillers.

15:06

Here's the girl up, because this chick is a wizard.

She changed our business.

I don't know if a chick can be a.

It depends neither here nor there right now though.

But anyway, she is fantastic, Absolutely fantastic.

So.

15:22

I went to listening.

Thank you.

Thank you again.

I echo that sentiment.

I went to school with Brianna.

We both have IT backgrounds.

We went to ETSU and we were in the same program.

Actually, upon graduating from ETSU, we both spent a fair number of years professionally in the IT field.

15:42

I eventually got back into photography, which was what I had always wanted to do, and she ended up realizing that she had a passion for building brands and helping businesses queer direction identify themselves.

Bingo.

So we worked with her, we reached out, got a free consult with her, She asked us all kinds of questions and essentially gave us this prescription.

16:05

Like what?

This is what we can do.

I have this, I have this all laid out if you want to take this journey without me.

So wonderfully, yeah, If you want to take this journey with me, we can, we can do this thing.

Yeah, essentially.

Right.

So I think over the course of three or four actual in person meetings and sessions of essentially just her asking questions, questions notating all these answers, I believe her laptop at one point was like 20 pages worth of notes.

16:35

Yeah, yeah, our guide.

Was quite hefty.

And so anyway, through asking us questions, we realized that we don't necessarily have a super specific niche, but we have a broad niche of essentially active lifestyle.

16:50

Yeah, that is what we enjoy shooting.

And so beneath that massive umbrella, we have subsets, right?

We've got fitness.

We obviously love fitness.

Love fitness?

I think that's very important for a number of reasons.

We enjoy the construction industry because it is also an active lifestyle.

17:09

But it's also outdoors, which gets us into the outdoors.

It's another thing that we love.

Our area is so conducive of outdoor content.

Yeah, and it's big.

Toys inside of big sandboxes.

Oh yeah, What?

What little boy doesn't love that?

Throw the heavy machinery in there and you've just got big characters, really happy.

17:26

So active lifestyle is our is our big mission.

We want to inspire people to be active.

To do whatever method that that may be for you.

So niching down was important, yeah, but it's also really scary.

17:42

It is.

Tough Niching is tough.

Why is it scary?

I think.

Is well, especially as creatives.

As a creative person, you know, we we have, obviously we have common interests because we both enjoy the active living stuff.

We enjoy outdoors, we enjoy construction, we enjoy shooting, fitness, but individually.

18:01

Jared and Garrett, we have different interests.

You know, speaking strictly on the the media, on photography and videography.

I I know for me specifically, one of my loves is automotive photography.

I love cars, love love shooting cars, love viewing other people who shoot cars.

18:17

You also have an interest in like documentary photography, which I enjoy.

But on in any given day, if those two opportunities are in front of me, I'm going to go shoot cars, sure.

However, as a business for for the better of the brand, nising down it, it helps us become experts.

18:35

You can never be experts.

If you're shooting or or trying to do every single job that comes your way, certainly can't be perceived from the outside of the demand.

Is that and that's the important part.

Right.

You can't be perceived as experts.

And I think you gave a very good example and through conversation, you know, you think of a plumber.

18:52

You you don't call a plumber to come fix your roof.

You don't call a plumber to come wire up a new outlet.

Now, could that plumber do those things?

Probably.

I'm sure.

I'm sure he she has the skill.

Probably a.

Handyman or handyman of sorts.

But you do not call the plumber for all those other things.

19:09

You're looking for a specialist.

You want a.

Specialist somebody specializing and that's the difficulty of niching, but when you when you look at it for what it is.

It affords you the opportunity to truly become the expert in any field, which I think gives if you're a business looking for any sort of content, whether that's for your website, whether that's for your social media, maybe you want consistent content.

19:38

But if you're looking for someone to create this content for you, I think it gives you Peace of Mind if you stumble upon Motion Creative media and you are a tourism board because you've seen, Oh no, these guys do this.

19:54

Yeah, they're.

Outdoors, you're not seeing, I don't know, wedding films, right?

You're not seeing wedding content and you're not seeing.

Newborn sessions.

You're not seeing newborn.

Not that there's anything wrong with that and we just don't do it.

We've done that.

But what we've learned is that we need to be more specific so that people can have that Peace of Mind.

20:13

It gives you that confidence to make that decision and know that.

Yeah, I'm putting my, I'm putting my faith in the right guys there.

Well, and I think too, and Brianna was very instrumental in this, in this idea and this thought process, but I think it gives us the opportunity also whenever we have an inquiry come our way that we know we don't specialize in, that gives us the perfect chance to punt them to the professional which.

20:39

Also and our industry especially early on can be I think.

Counterintuitive, right?

You don't.

You don't think, like, I don't know, a lot of people have this gatekeeping concept, right?

You think like, oh gosh, if I send this person away, that's less money for me, less money.

20:58

For me, because, I said you're trying to build a business.

You're just, you think, Oh well, there's only so many fish.

I need to have them, right?

If they came to me, then I've got to figure out a way to get it done.

But you may not be the right person for that business, or that I'm not your newborn photographer.

21:16

I can promise you that.

Yeah.

So.

But here's the thing.

We know people who are right and they're great at it, and I have.

No problem.

Now, after getting to this point, it happened overnight.

You have to discover I.

Now have no problem whatsoever referring people to people who would be better suited for that.

21:34

Yeah, we had to shoot a few babies with cameras, of course, to discover and learn that we are not newborn photographers.

Yeah.

Well, so we used to shoot anything and everything and I think a lot of people do that.

Starting out in our industry.

You have to.

You have to.

You have to learn what you like and what you don't like.

21:50

Yeah.

Or.

What you're even good at, I mean, so, so both, both, both of those things really kind of nice yourself down without you even realizing it.

It took, it took.

It gets you in the ballpark.

It gets you in the.

And it took a mind like Brianna's someone who specializes in this to really help.

22:09

Hone us in.

And so now we have pretty good website.

We have a clear direction, we have a mission statement, We have values, right?

All these things we did have, we existed it down, yeah, we just didn't.

Have it formulated into something that somebody could actually discover and read.

22:27

And so that was that was very, very important for us.

And so the name Motion Creative, as opposed to CWCW, is simply an initial.

Or two initials.

They may have not known that either.

People may have not known that Collins and where?

22:44

So, genius, we needed a name.

And we dug really, really deep, put a lot of thought and effort into it and ended up.

With CW Media issue with that number of issues with that issue with that is a initials are not very memorable in conversation.

23:00

I'll tell you, Hey, I'm.

I'm Jared with CW Media.

If you don't have my card or you don't have any way of writing that down.

An hour and a half later, when you get home and you actually go to look us up, you may not even remember our name or you're going to find the TV station also.

True, that was just a an unfortunate turn of events.

23:18

Do you have The CW also that name?

No one can read that, see that, or hear that and get any.

At least an inkling as to what we do outside of media.

And CW means nothing.

It means nothing.

And so now we have.

23:35

Motion creative media, which means a plethora of things, right?

You've got motion pictures.

It's an obvious, right?

You've got That's what a video is, right?

That's what movies are.

You've got motion, just the word motion.

You've got active movement, which.

23:53

Speaks to what we'd like to do.

We like to encourage an active lifestyle.

We like to move Bingo.

And in the creative side, that also means a plethora of things you've got.

We are creatives.

Right.

We have creative desires and powers, But on a deeper level, the reason why we think we have that creative desire design is because there's a creator, and we were made in His image.

24:20

We were designed and we were.

So it's it's, it means a multitude of things.

Motion creative media.

You can see that and know at least a pretty good high level.

Explanation of what we do right, which is very important.

24:37

So it's recognizable, it's memorable and we can read it.

And we often say we're motion creative, so you truncate it, right?

You don't even have to throw media in there in.

Conversation that flows and it's memorable.

So yeah, for all of you listening or watching, that ran in the same situation as my brother Trey.

24:59

And thought, that still gets me, your own brother.

I didn't follow.

This account.

Who is this?

It's the same dudes at Tubute.

There you go.

A little bit of Shakespeare.

Shout out Miss Gaby.

That's the only reason why I remember that.

25:14

Yeah.

Miss Gaby.

Miss Jennifer Gaby.

Sophomore.

English Chucky Doke High School That That may also be a future episode topic.

Shakespeare Well, Shakespeare from Miss Gaby.

She she was a she was a probably one of my favorite teachers, even.

25:30

Although, be it one of my most challenging teachers.

Oh yeah, we.

I certainly had my challenges as well.

Yeah, she yeah, that would be cool.

That'd be fun.

I'd have to brush up on my Shakespeare because I probably not cracked open.

She'd destroy us right now in sophomore.

Year in high school, but she would destroy us in a Shakespearean conversation.

25:47

But yeah, that that was really the, I guess the the motion behind the madness of the of the name change and the rebrand.

So once again, shout out Brianna, Thank you guys.

If you need a rebrand or if you are a new brand, looking for direction, looking for something that's instantly recognizable, just looking to discover who you are as a business.

26:09

Brianna Feelers phenomenal, Full transparency.

If you've been in business for decades, 30 years and you don't.

Feel as though.

Your name.

Your company.

Your brand is recognizable.

Hit up Brianna.

She can help.

You with that?

Yeah, that's big, big claps.

26:25

Big applause for Brianna there.

It's off claps.

Yeah, little claps, little claps, but good claps.

Can't speak, cannot speak highly enough of her.

So yeah, definitely reach out to her.

I think it's Brianna fillers.com.

Yes.

Yeah, very, very easy, very, very recognizable on on Her Sense.

So Jared, really quick too.

26:42

Before we kind of wrap up episode one, what do we have to come for our viewers, listeners, you know, basically whatever platform you're consuming this podcast on.

What do we have coming up in the future?

Well, so.

We kind of touched on it.

We we plan to have other experts in the industry, but also outside of just industry experts I would love to be.

27:09

I would love to branch out and just get local business owners, local figures that people know life and respect.

Do we know some life experts?

Life experts.

And and literally just we want to be a a source of light, be a source of entertainment, but also a source of information and and education.

27:30

So yeah, we're going to have some guests on.

Again, this is all all A happening but B possible.

Because people said they did say through this.

Poll it was it was very, very skewed right in One Direction because this poll that we put out and people said they wanted to see and hear a podcast.

27:52

So what we need from you guys?

Put those words into motion there.

You go.

How about that because.

Otherwise, if it doesn't get if y'all don't do what you said, you know it's it's not going to be just two talking heads at that point just too.

28:09

Idiots talking with their dad bodmugs.

Yeah, hashtag not sponsored by dad bodmugs.

That'd be a cool sponsor, not as cool as manscaped.

You are hung up on the manscaped.

Yeah, yeah.

28:24

I'm, I'm, that's my.

Another one of my ulterior goals is manscaped.

They're going to be here one day.

I mean they.

Are a very common podcast sponsor, so they're going to be here one day, or at least.

Now diving into that space and it's Penchel.

Today, Wednesday, September 27th, is day one of my petition to manscaped Day One.

28:45

Well, I.

Hate goodbyes.

I do too.

We are.

Southerners we the God, but the we're almost as bad at it as the Midwestern folks are the goodbyes.

Actually probably a 45 minute process generally.

And go, somebody has to eventually do the knee slap and stand up.

29:01

Yeah, well, time to go.

That's all we got.

In next week, you'll have to go to Faith in Frames.

See you later, We're out of here.