Episode 33 - What we’ve learned from starting our podcast from scratch - Part 1

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on today's episode we're going to dive

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into the benefits of starting a podcast

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having a podcast and ultimately why you

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should start that podcast that uh you've

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been talking about for possibly even

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years welcome back good morning good

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morning good afternoon wherever you

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are and your life there we go consuming

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this podcast I'm grateful that you

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decided to tune in mhm I know what kind

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of a commitment that is to uh to to

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dedicate your time to idiots like us

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idiots like us in time is such a

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commodity nowadays it well they're not

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making any more of it true it's the only

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thing we all

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have and the only thing that we can't

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create o that's pretty deep somebody

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better quote that listen so the thing

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we're talking about today is uh the

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thing that you're tuning into is a

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podcast right this is a podcast welcome

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back to the faith frames

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podcast all you faith and Frames

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listeners all you framers all you

1:07

framers ands and Fs hopefully fethers

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faither and framers listen I'd rather

1:11

you be a faither than a framer but if

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you're not a faither I'd love to have a

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conversation with you yeah I got some

1:17

good news for you just saying got great

1:19

news I'd like to share it so today we're

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gonna talk about

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podcasts

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benefits uh why you should start one

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um maybe even some tips as to what to do

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and um maybe more importantly what not

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to do things we've learned I was going

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to say specifically what we've learned

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from doing a podcast for the past six

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months yeah 30ish episodes Yep this is

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uh this is from our experience we have

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learned a few things because we've made

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mistakes yes I want to share those many

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of those want to share those um we'll

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talk about that here in a minute but

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first let's thank our sponsor

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sponsor of today's

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episode none other than animals west of

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Greenville Tennessee at animals West

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your pets are our passion our dedicated

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team offers personalized care Advanced

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treatments and a warm loving environment

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because the animals West every tale

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tells a

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story Tony Amanda and the crew down on

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the Newport Highway thank you for

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sponsoring this episode of faith and

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Frames thank you for sponsoring us here

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at motion Creative Media sponsoring us

2:29

and animal us animals Bingo meet tators

2:33

Jerry get us the meeters this is a

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podcast uh at some point we had zero

2:38

podcast episodes we now have a little

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over 30 under our belt is uh so we uh

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we've learned some things we've learned

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some things

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because we've screwed a lot of things up

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we've definitely learned that we need to

2:52

hit record Hey listen I left that in a

2:55

bit on my YouTube channel the other day

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and I was very very sincere I could not

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see the little tally light I truly was

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like oh gosh I hope I hit record yeah we

3:05

talked about this off camera that's like

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a looming fear of mine because of you

3:08

know my my for my forgetful brain well I

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mean I've had start stops yeah I've had

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start stops on Productions luckily it's

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not like you know been a a huge a huge

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hole that was not uh scalable but um

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yeah certainly a thing we've learned

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quite a bit and we've specifically we

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we've learned kind of the benefits of of

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having a podcast we want to share some

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of those benefits with you guys because

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it may encourage you to start your

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podcast so jar if you want to kick us

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off what are some of the benefits that

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we've experienced through starting this

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faith and FRS podcast it's funny because

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a lot of these benefits in my

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mind really really tailor and and kind

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of uh Trail off of a couple episodes ago

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when we started talking about vlogging

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yeah right a lot of those benefits are

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are in my opinion super similar yeah

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they're parallel yeah they overlap a lot

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right so for one

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uh the benefit of a podcast is it is a

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long form piece of content um now that

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length is going to vary based upon your

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subject matter um you look at some of

4:13

the Joe Rogan episodes I shoot I think

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some of them dang near reach two hours

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on yeah some of them are about three

4:18

days long maybe a bit of an exag Jo his

4:22

camera for about three days well and

4:24

Jamie he's got Jamie back there pulling

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up Clips but it's a long form piece of

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content which

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I think a lot of people really enjoy I

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think there's a reason why they're

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growing in popularity

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um on the flip side of like say your

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short form content right your Tik toks

4:42

your reals all those things I think

4:44

people enjoy those uh quick hitters but

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I really think the fatigue sets in and

4:48

people want a little longer form piece

4:49

of entertainment or education or

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whatever uh it could be 15 minute

4:54

episodes like Ryan buds right yeah host

4:56

trivia with buds he's been a guest on

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this podcast been a guest on this

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podcast he his episodes are right around

5:03

15 minutes and he hosts trivia right so

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it is a great road trip podcast got a

5:10

family uh or a car full of family

5:12

members heading to the beach whatever

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yeah you can rattle through 80s hip-hop

5:18

trivia in 15 minutes and like that's 15

5:21

minutes of great entertainment right so

5:22

trivia with buds check him out by the

5:24

way with buds but uh even for Ryan I

5:27

mean that's something to where if we're

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thinking short form versus long form

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with short form content there's no way

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possible unless Ryan just had a million

5:35

bazillion fillian shortform clips that

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he could entertain a family for a whole

5:40

trip to the beach yeah so he had to have

5:42

a long form platform yeah in order to

5:45

convey his information that's one

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benefit of it being long form is like

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you can kind of slow down get a little

5:52

bit more granular with your information

5:54

be a little bit more educational you

5:56

don't have to rush things um you guys

5:58

have listened to this podcast now for 6

6:00

months we've got some pretty long

6:01

episodes in the queue and we've kind of

6:03

dialed that back or attempted to dial

6:05

that back just so that you guys are more

6:07

inclined to stay but like you can slow

6:10

down a bit with that long form piece of

6:12

content I definitely think that's one of

6:14

the biggest benefits of podcast is yeah

6:16

it's not it's not rushed you don't feel

6:20

uh as as pressured to to hit a um a stop

6:26

of sorts like I've got to get all this

6:28

info out in this amount of time

6:30

uh I know initially it's funny we we

6:32

started with the uh the aspiration of

6:35

being 25 to 30 minutes per episode blew

6:38

that out of the water blew that out of

6:39

the water with episode one and

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unfortunately made zero attempt or at

6:44

least minimal attempt to reel that back

6:46

and to ever reach that 25 to 30 minute

6:48

until recently till recently so we're

6:49

like we're going to try this for a bit

6:51

uh so the benefits of a podcast are you

6:54

can get a lot more uh in depth on topic

6:59

film the blank whatever your podcast is

7:01

about right yeah so you have this

7:03

opportunity because it is such a slower

7:05

paced people do

7:08

typically understand that a podcast is

7:10

going to to take some amount of time

7:12

they know they're gonna have to stick

7:13

around know you're G have to stick

7:14

around so yeah if you've got a listener

7:16

to a podcast you you've got a captive

7:18

audience there for however long it takes

7:20

you to get the uh the information out

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well the the comparison that I make it's

7:24

kind of like your own little personal

7:26

Ted Talk on on a weekly basis if you

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have a weekly

7:30

whatever your frequency at that point

7:32

time you have people who are subscribing

7:34

to your personal Ted Talk and you don't

7:36

have to go through the process to be

7:38

featured on a TED talk like you get to

7:40

do it whenever you want to however you

7:42

want to yeah but the people that come

7:44

and subscribe to that they come in with

7:46

that understanding yeah to where you

7:48

know they're going to be captivated you

7:49

know they're going to want to listen to

7:51

what you have to say you don't really

7:53

know that with short form content no um

7:55

you're kind of spraying and praying and

7:57

hope people latch on to it yeah you're

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hoping that they want to come back and

8:01

maybe something that you do with your

8:03

with your information there does draw

8:04

them back but with long form like they

8:06

kind of know what they're signing up for

8:07

well I mean if you take the the last

8:09

couple bits that we did regarding

8:11

vlogging MH I could easily bullet point

8:14

that into a Tik Tok Style video uh an

8:17

Instagram reel whatever I can give you

8:20

the the

8:21

30,000 foot overview yeah of the hitting

8:25

the bullet points right why this is why

8:27

this is coming back all these things but

8:29

the opportunity with the podcast is I

8:32

didn't have to blow through those things

8:34

I could spend time talking about these

8:36

in depth and so I really think that uh

8:39

podcasts are a great a great way to

8:42

build a deeper understanding of of what

8:45

it is that you do uh your passions all

8:48

these things so yeah it's just a is a

8:50

longer form piece of content and there's

8:52

just tons of benefits to that along with

8:54

that idea too you know the short form

8:56

versus long form I think that the short

8:57

form gives you the opportunity to tailor

9:00

your long form content like like your

9:02

podcast I know um one and I'll give this

9:06

funny example on on one of our previous

9:07

episodes I talked about the guy on

9:09

YouTube who told me one of my videos was

9:11

misleading yeah um and I still have no

9:13

detail as to how it was misleading sure

9:16

had I had that detail though that's

9:17

certainly something that I could follow

9:19

up with a more indepth piece of content

9:22

longer form and that's the same thing

9:23

with podcast I think that they can work

9:25

hand inand with your short form to where

9:27

you can answer frequently ask questions

9:30

yeah I think if you are a business I

9:33

think businesses even probably Overlook

9:35

the the possibilities and the benefits

9:38

of having a

9:39

podcast no different than

9:43

vlogging is a a a deeper look literally

9:47

behind the scenes of things that's what

9:49

a podcast is too you can let people in

9:52

on some of the things that they're never

9:55

privy to otherwise I don't care what

9:57

kind of industry you're in

9:59

there are people here are interested in

10:01

hearing more about that I think it's big

10:03

big benefits for people that are

10:05

especially in like service Industries

10:07

like you take I mean one that we

10:08

specialize in is Blue Collar yeah you

10:10

know electricians HVAC plumbers

10:12

construction right people want to be in

10:15

the loop yeah they want to be inside of

10:17

that information Circle that you have

10:19

and that is a great way yep to get them

10:21

in on that if if I'm an HVAC guy and I

10:24

want my customer base to be educated

10:26

before they come to me yeah it's as easy

10:28

as putting out just long form content on

10:30

here's what you can do in the spring

10:32

time to make sure that your hvac's

10:33

functioning properly here's what you can

10:35

do in the winter time if I'm a plumber

10:36

same thing with my with my toiletries

10:38

all that good stuff so it's a it's a

10:40

great way to answer those questions in a

10:43

manner that's not fire hose information

10:46

yeah now is is is every one of your uh

10:48

are every one of your customers going to

10:50

be listeners and and educated in that

10:53

sense uh when they come to your table no

10:56

but it's an opportunity for several of

10:58

them to be uh and so yeah podcasts are a

11:02

great outlet for businesses to to start

11:06

to educate and again just really just

11:08

let people in on some of the stuff that

11:10

happens on something that some of the

11:12

stuff that goes on behind the scenes

11:14

yeah well behind the scenes and I think

11:16

you mentioned a word that is very

11:17

important is with your long form content

11:20

you have the ability to be Evergreen

11:22

yeah because I know with like again

11:24

we'll just we'll harp on the the service

11:26

industry right now and and like blue

11:28

collar I know that the problems that I'm

11:31

experiencing right now with my agback

11:33

unit if I'm experiencing problems I'm

11:35

probably not the only one that's

11:36

experiencing those today probably won't

11:38

be the only one experiencing those in 5

11:41

years nope like those are opportunities

11:43

for you to constantly be educating new

11:46

clients per se well so I mean these are

11:49

some of the benefits and and I know a

11:51

lot of people uh just like vlogging I

11:54

know several people who have literally

11:57

told me since us starting is like gosh

11:59

I've really I've always wanted to start

12:00

a podcast and truthfully until we

12:02

finally hit record that was us I don't

12:04

know how long we talked about long we

12:05

wanted to or wanted to start a podcast

12:07

but we just quit we just or not quit we

12:10

I'm going say We Didn't Start We Didn't

12:11

Start you know it kept us from from from

12:14

starting uh for various XYZ reasons but

12:17

the benefits I would say are certainly

12:20

worth it an additional benefit would be

12:22

and we'll talk more about this

12:24

specifically but and kind of how this

12:26

works but networking oh yeah networking

12:28

is big the amount of of connections that

12:32

we have uh been a part of made referrals

12:36

that have taken play strictly as a

12:38

result of this podcast directly as a

12:41

result of this podcast uh whether that

12:43

be

12:44

through spaces that we shoot the podcast

12:47

in whether that be through guests

12:49

whether that be through um you know

12:52

people sharing within the same industry

12:54

like the benefits of networking yeah man

12:58

it's that's that's uh that's one that I

13:00

didn't anticipate really I didn't

13:02

anticipate it but the thing that I've

13:03

learned from it and and knowledge that

13:05

we've gained from it is and to me this

13:07

is beautiful and this is a beautiful

13:09

thing with podcast

13:11

specifically because we do have

13:13

different guests on and because you know

13:15

other podcasters have different guests

13:17

on it it to me it's beyond just like

13:20

simple networking like yeah you're

13:21

getting to know a new person and that's

13:23

fine that's great but you're also

13:25

gaining access to a network that yeah on

13:28

the other you may have never had the

13:30

opportunity to talk to for example uh a

13:33

recent podcast that we were on with Ali

13:36

Bam from Northeast Tennessee tourism

13:38

meet me in Tennessee is POD meet me in

13:40

Tennessee podcast we were turned on to

13:42

an audience we'll just say tourism which

13:44

is something that we actually have

13:45

interest in you know we're we're lovers

13:48

of our area I want people to experience

13:50

our area yeah she was able to give us

13:53

access to to people in her network that

13:55

were we able to reach we're able to see

13:58

they're able to hear us but we're even

13:59

able to help I'm going to say Harbor and

14:03

um what's the word I'm looking

14:07

for Harbor and be the torch bears for

14:10

yeah you know new people coming coming

14:12

into the area people that we probably

14:14

wouldn't have had a voice with before

14:15

that right we do now because we have

14:17

this connection within tourism yeah um

14:19

so for me it's like the ability to gain

14:22

access to those networks that

14:24

traditionally we probably wouldn't have

14:25

any any any voice with oh yeah that's I

14:28

mean for sure I actually uh although I

14:32

don't know if we said anything worth

14:33

listening to I en I really enjoyed being

14:35

a guest on that podcast uh that was

14:37

really procedurally it was 10 times

14:38

easier oh yeah yeah it was weird being

14:41

you know uh guest versus host yeah like

14:44

and and shout out to like May poop media

14:46

MIT yeah like we showed up he had

14:48

cameras ready to roll he popped a mic on

14:50

us and sat down and we sat down and just

14:52

started talking talked we didn't have to

14:54

set all this crap up yeah it was done

14:57

which that brings me to to a point later

15:00

that we'll talk about but uh yeah all

15:02

this crap right um but yeah the the

15:05

benefits of of this podcast so unless

15:09

Spotify and YouTube literally cease to

15:13

exist as entities this is Evergreen this

15:16

piece of content whether that's a good

15:17

or a bad thing it's going to be out

15:19

there forever meaning it's going to be

15:21

discoverable forever so you could easily

15:24

talk about a topic

15:26

today that someone then here's next year

15:30

yeah and it's still relevant and it's

15:32

still relevant you provided value you

15:35

now you have a connection that you know

15:37

you never would have had had that piece

15:38

of content I.E this podcast never

15:40

existed well and and with that too I

15:42

would say if you are you know planning

15:44

on having Evergreen content be mindful

15:47

of what you are putting out content wise

15:49

like obviously if you're somebody whose

15:51

content is based on Trends you're always

15:53

going to be following trends that may

15:55

not be the most Evergreen not that

15:57

that's the wrong answer I I think

15:59

there's no wrong or right answer with

16:00

podcasts but just understand like okay

16:02

no I do want my podcast to be Evergreen

16:04

I do want to continually educate people

16:07

that means my subject matter needs to

16:09

fall in suit with that right yeah

16:11

absolutely um so a great one again you

16:14

mentioned earlier was like uh take HVAC

16:16

for example my cousin is an HVAC Tech he

16:20

came to my house the other day uh he

16:22

runs his own HVAC business here uh Hey

16:25

Tristan's my HVAC Tech too there you go

16:27

shout out Tristan MAAC H and

16:30

construction uh he came and it was a

16:33

thing that I had watched him do before

16:36

but I'd completely forgotten you're

16:38

supposed to pour a little bit of bleach

16:40

down your uh condensation uh Escape p on

16:44

the indoor unit yep which your unit only

16:47

condensates when it's cooling it's not a

16:49

big deal at all uh in the winter when

16:51

it's heating but when it's cooling it uh

16:54

perspires and that has to be pumped out

16:57

elsewhere so my te trap had gotten

16:59

clogged MH because I hadn't poured

17:01

bleach down it so again yeah you're

17:03

going to have opportunity to have

17:05

Evergreen in the sense of like every

17:07

time this year this in our area this

17:10

time of year cooling is starting to take

17:12

place periodically with your HVAC unit

17:14

these are things you need to watch out

17:15

for uh you can it it's a great way to if

17:18

you have blogs oh man that's a podcast

17:21

topic right there get it in video form

17:23

that's just another audience because

17:24

some people like to read some people

17:25

like to listen absolutely now you've got

17:27

both of them who are going to find your

17:29

pieces of content oh we we utilize both

17:31

we put the transcriptions for these

17:33

podcast episodes on our website also

17:35

true so I mean we're we're utilizing

17:37

both but again the the Evergreen content

17:39

has the ability to not only reach new

17:41

people today yeah but new people until

17:43

Kingdom Come really here's another

17:45

benefit and it's just it's truly a very

17:49

little extra uh effort and involvement

17:53

of these long form pieces is obviously

17:56

short form content doesn't appear to be

17:58

going anywhere no it's probably pretty

18:00

well here to stay at least for this

18:02

foreseeable future so what you can do

18:05

with these podcast bits and we do the

18:06

same thing yeah if you have a really

18:08

good interesting bit that you know

18:10

lasted 30 seconds or whatever oh scrape

18:13

that yeah reuse it repurpose that into a

18:16

short piece of content because here's

18:18

the cool thing with with uh podcasts and

18:21

and a good way to grow them is to

18:24

utilize those short form pieces well

18:26

that's your funnel yeah some sees this

18:28

bit they can tell it's from a podcast

18:30

you put the podcast name in The caption

18:32

on the screen all these things somewhere

18:34

it's like gosh I really enjoyed that 30

18:35

seconds I wonder what the rest of the

18:36

episodes like so guess what do they do

18:38

they go to their podcast uh listening

18:40

platform of preference search it up and

18:43

now you've got a new listener yeah it's

18:45

a funnel it's a funnel so it's a great

18:47

way to to to use social media in other

18:50

ways yeah I mean that's a low barrier of

18:52

content creation I think a lot of people

18:54

get inundated with creating content

18:56

because it can be a pretty big CL

18:59

depending on how you execute but that is

19:01

a very very I think low barrier and easy

19:04

barrier of entry for creating consistent

19:07

content yeah just scraping long for

19:09

short right um and again we utilize it

19:12

here on this podcast here at motion

19:14

creative um very very good

19:16

use so I think now might be a pretty

19:19

good time to to Pivot uh the discussion

19:24

a bit so we've we've talked about some

19:26

of the benefits yeah uh that we have

19:29

seen specifically from even our small

19:32

podcast wild you know if you if you were

19:34

to compare it to to other podcasts we're

19:37

minuscule minuscule right you know we

19:39

wouldn't be quote unquote successful

19:40

just yet in the words of pain and panic

19:43

from Disney's Hercules we are worms

19:47

there we are we're worms uh so obviously

19:51

you know you wouldn't necessarily attach

19:53

a great level of success with us um

19:56

which that's

19:57

also one thing that we've learned and

20:00

one thing that you've got to to

20:01

understand is that growth is going to

20:02

look different for everybody and success

20:04

is subjective it is it is subjective so

20:07

like do we have millions of downloads a

20:10

month and and and tons of subscribers

20:12

all those things no I don't think we're

20:13

bumping up there with Rogan yet but

20:15

we're we're getting there getting there

20:17

um but the benefits that we just

20:20

mentioned we have seen

20:22

even reward so you don't have to be a

20:25

big podcast to to see these benefits um

20:28

also I mean another benefit that I'll

20:30

just throw in here a bonus benefit I

20:32

suppose is uh you have the opportunity

20:34

to work with local businesses and stuff

20:36

yeah that maybe believe in what you're

20:38

saying uh sponsorships so I mean that's

20:42

a great great Avenue timeout did you

20:46

just hit me with a BB what's that a

20:49

bonus benefit well I was G to say bonus

20:51

tip but you know it's more of a benefit

20:53

he hit me with a BB hits you with a

20:55

double b there he hits you guys with a

20:56

BB too thank you Captain for that

20:59

benefit so yeah you've got a great

21:01

opportunity to uh to to to work with

21:03

local businesses or just businesses that

21:06

maybe uh you work with right I'm gonna

21:09

say Brands because good yeah for Brands

21:11

because a podcast to me is obviously we

21:13

want to we want to be figures in our

21:16

local community and and give valuable

21:18

information but like with a podcast I

21:20

know me specifically and you can speak

21:22

for yourself on this I kind of think of

21:24

it globally as well sure like globally

21:26

there are brands that align with with

21:29

our same values with the things that we

21:31

enjoy there are people that align with

21:33

that that are outside of you know

21:35

Greenville Tennessee and that that just

21:36

goes back to network like because of

21:38

this platform we have access to folks

21:40

all around the world oh yeah potentially

21:43

yeah um that we wouldn't have access to

21:44

if if I got in the Subaru Forester and

21:46

tried to drive to all of them today

21:48

overarching benefit and then just I

21:50

think maybe the biggest benefit to kind

21:52

of kind of piggybacking off of that to a

21:54

podcast is I cannot think of very many

21:58

other ways mhm for the cost mhm and the

22:03

potential reach yeah that you can that

22:05

you can have with I mean honestly pretty

22:08

low effort I was going to say effort

22:10

effort to potential outcome ratio and

22:13

you can put as much or as little effort

22:14

into it as possible right you know

22:16

obviously in some cases we probably

22:17

overdo it but um with all of this crap

22:21

listen all you need for a podcast yeah

22:25

is a way to record your voice yeah

22:26

that's it AKA phone memos that's it you

22:29

need a way to record your voice

22:32

yeah you can add to that as you see fit

22:36

but at the base that's all you need and

22:39

yeah you mentioned Global right so yeah

22:42

we're on Spotify we're on YouTube uh

22:44

you're on Apple podcast all these other

22:45

hosting platforms that are guess what

22:48

global global apps they have Global

22:52

users so the potential there is uh quite

22:56

large I think it's pretty cool knowing

22:58

that there's the potential for somebody

23:00

in Croatia that could be listening in

23:03

that could be listening to Faith and

23:04

Frames maybe they're from Turkey yeah

23:06

and they're listening to Faith and

23:07

Frames I'm cool with it listen I know

23:10

that we've got some Canadian listeners

23:11

so we do have some Canadians most of

23:14

them speak English and whatnot but the

23:16

the fact is is like I'm not regularly

23:19

able to talk to Canadian V yeah I can't

23:21

drive over there tomorrow it's not

23:23

feasible but guess what they can tune

23:24

into our podcast yeah up there good way

23:26

to communicate good way to communicate