The top 5 ways to use video in 2024!
The world of video can be confusing and even daunting to navigate through.
That’s why we’ve made this guide to help you find your voice in video this year.
In the year 2024, here are the top 5 ways to use video:
Branded Video
A good branded video tells the viewer “Who you are” and “What you do”.
A great branded video also tells the viewer “Why they should care.”
A great use for this type of video would be on your “About Us” page of your website. A visitor to your website can watch this video and gain a great bit of insight as to exactly who you are as a company and why you’re different than your competitors.Testimonial
A Testimonial video is a past client singing your praises for future customers to see and hear. Someone else can help ease a potential customer’s mind when they’re deciding between you and your competitor.
Someone else telling your viewers why you are the right choice is SO POWERFUL!
People resonate with people.
A great use for testimonials can be used passively on your website, but they’re also very effective in an advertisement capacity as well.
One of our clients used an ad campaign on Facebook and within the first week of those ads running, they booked more consultation calls than they had in the past month.Internal Training Videos
Think about all of the hours that your staff spends training new hires every time you get a new employee. Training is EXTREMELY IMPORTANT, but it also takes a lot of time.
Now, imagine having that repetitive training session in a video form.
This frees up that employee to do more of what they’re good at and what you hired them to do.E-Course / How-To
How to content is by far some of the most searched content on the web.
Think about it.
We all have problems and we all need solutions. Your E-Course could be that solution for someone!
The great thing about having an e-course? Chances are, there’s more than one person searching for the answer to the problem that your course provides.Social Media Content
Social media isn’t going anywhere and it can be an amazing opportunity to reach new audiences and expand your business’ reach.
The goal of social media shouldn’t always be to make a sale.
It affords you the opportunity to educate a new audience.
It gives your current audience a chance to refer you to others that may not know about you.
Social media is also a place to where you can allow your audience to see more of the human side of your business and company. This builds trust and ultimately, repeat clients.
Are you saying these are the only options in 2024?
No, we are not saying that these are the only options to use video in the year 2024.
We aren’t even saying that you should only use them in this particular order.
Every business is different and therefore every need is different. What we are saying is that these are very effective ways to use video within your business in the year 2024.
P.S.
We talked about the importance of using testimonials in an episode of Faith and Frames (our podcast). You can check it out here Faith and Frames Podcast.
