Episode 6 - Who should you hire first?

0:09

Also random F stop of the day 4.1.

What a what?

An aperture that's a, that's an.

I don't even know what that one said at it's just where I like the exposure.

Have you had your breakfast today?

I don't eat breakfast.

You're not a breakfast guy.

0:24

You're an intermittent faster.

I love breakfast food.

But I just don't wake up hungry.

My gut is trained to not get food that early, so when I do, it's.

What time Are you ready to eat?

Noon.

Hey, shut up.

You're not.

You've not been introduced yet.

Oh my God, I didn't realize you even started.

0:41

Well, now that he's let the cat out of the bag.

We.

Have our first returning guest some idiot got?

Started rolling.

Oh, we're rolling.

Some idiot has agreed to not only.

Come on, first, be a guest for the first time.

0:59

Guest slash victim.

But signed up for it twice.

He's like, hey, I'll come back.

That's me.

Welcome.

Yeah, I'm the idiot.

Justice right here.

Justice the idiot from not just media are are willing repeat.

I'm proud of you.

1:14

Terrified for you, but proud of.

You too, man.

So do you guys want to redo your cold opening?

I'm sorry I barged in.

No, I think we leave it because I think it's funny.

I.

Didn't mean to barge anymore.

We're we're, we're, we're good with the barging.

Speaking of barging in Speaking of barging in, I want to recount an event.

We barged into a Waffle House.

1:31

We sure did.

We touched on it a few weeks ago in an episode.

I mean touched, touched, touched on.

There's there's a lot more there.

Oh man, That's the episode on itself.

Where do you start?

So First off, a lot of people are going to have a different.

Perspective touching on a couple weeks ago.

1:48

Perspective of Waffle House.

Sir, please don't put my camera again.

A lot of people only think Waffle House exists for the 3:00 AM crowd, and they'd be wrong.

They're right in some cases.

Yeah, it's open.

That sucker's open 24/7.

Than the Lord.

2:05

Yes, than the Lord.

But we went in for supper.

Some of y'all might refer to that as dinner.

It's supper.

We're in Nashville.

Tons of eats available and we choose Waffle House.

Why not?

So we waltz in to this Waffle House and our waitress TT.

2:26

Y'all remember T old T old T was.

Running on E She was tired that night.

Flat out running on E and we could tell she's taking her order and we can tell she's in the dumps she's on.

EI don't know if she's towards the end of her shift.

She was, she's she's not got it.

2:41

There's nothing left in the tank, but I think.

By the end of that night, I'd like to think we at least lifted her spirits of smidgen.

Maybe.

Maybe we filled the tank of smidge.

We tried to be light and I can say that stoke levels, eggs, bacon and waffles were all raised in that night.

2:59

How many things can you?

OK, so let's just let's start with the staff, Start with the staff.

A celebrity staff, by the way.

Well, we walk in and it's just tea.

Five star lineup.

Yes, Tea and Dylan.

Tea and Dylan.

Man, I mean manning the ship.

3:16

You have two folk.

That's it.

Dylan was heavy on the controls.

He was running at that grill like no other.

Yes, he was eggs.

Cheesy bacon, crispy hash Browns, smothered, chunked in country.

Which is gravy for all you secret menu lovers, You.

Gotta get Dylan on this podcast.

3:33

Dylan would be awesome because his culinary skills and cooking, cooking it up this table.

Could be a griddle.

Oh my gosh.

Oh, you just wait.

You should have saw him slapping the waffle irons down and not.

I mean, let's not even talk about the hash Browns.

He was whipping up over there on the flat.

3:50

Perfection.

Perfection.

So Dylan, great chef, great personality.

Yes, T was great.

Then in walks Derrick.

I believe Diamond, Derek.

Right, Derek was the name Diamond 2 $1,000,000 Derek.

He had something on his uniform that caught your eye.

4:06

Oh, it wasn't just something on his uniform, it was the uniform.

So most most Waffle House employees have your typical Waffle House button up.

His looked more like a letterman's varsity jacket, I guess will be my best comparison.

He came in and and the phrasing on that was something to the tune of $2,000,000 club or $1,000,000 club.

4:28

Yeah, it was $1,000,000 club to which we we called.

We said man, is that a real thing?

Oh yeah.

And he said as a matter of fact, I'm in the $2,000,000 club dose millions.

Knocking on the door of three, he said.

Knocking on the door of $3,000,000 in Waffle House sales.

4:45

Mr. Diamond, Derek.

Derek Dimes.

That could be a WWE name.

So that's the staff, great wrestling intro, I think.

I think Dylan, going back to the chef, I think Dylan, this is, this is a hot take and I'm willing to die on this hill.

I believe he trained Gordon Ramsay.

5:02

Gosh.

Did you see the eggs?

I did see the eggs, and I and I've watched plenty of Gordon Ramsay scrambled egg tutorials because I love doing a soft scramble.

I have two.

I think Dylan trained him.

Gordon is who taught me that I've evidently been overcooking eggs my whole life.

5:18

Most people do soft scramble.

It is and my.

Gosh, the flat iron steak.

So that's just the staff.

Let's, let's, let's rein it back into us, the Collective, the four, the four Musketeers.

We were just setting the stage.

Stoke levels in the whole restaurant were pretty low, very low indeed.

5:39

We we walk in there.

I don't know why we were on a high, but we were on a high and we wanted everyone else to to fresh off a strong bomb.

That's.

True, we just wrapped up a good day of production.

Finally agreed to go eat and lest I remind you last.

Oh my God, it was somebody's birthday that weekend.

5:58

Here we go.

Yeah, that guy at a Texas Roadhouse.

Longhorn.

Longhorn.

Steakhouse, Yeah.

That was the next night.

That was the next night, but it was his birthday.

We we started it off though, with the discovery of a jukebox.

There was a jukebox.

How, why, Why does Waffle House hand you?

6:17

Every single part of your meal on a different plate.

That's because they're very cleanly.

When you get four people.

I disagree.

Probably one of the cleanliest eating establishments.

We were four people in a little booth.

Four people.

And when four people get an All Star, which you 100?

6:34

Plates is that that's four because you have the eggs and hash Browns go on one, toast goes on another, bacon comes on another, and then your waffle comes on #4, so it's four plates.

Yeah.

And how about you reaching around, putting your extra plate back on the kitchen shelf to store it, the one that's above we?

6:51

Literally had no space.

There was no room in the end.

Well, we're a four person crew in a three person booth.

There was a plate on top of the napkin holder, and that was mine.

I know my way around a Waffle House.

Someone discovers A jukebox though, and the girl is the jukebox that it's one of those that can be controlled via an application on your cell phone via Bluetooth.

7:14

So.

How many credits did you buy right off the bat?

Again.

Again, my, I told.

Sarah, how much money?

I didn't have to tell her.

She she asked me about it.

She said, what is this random?

What is this, $40?

Charge for I said Babe.

7:32

There was a jukebox there, she said.

Oh, no.

Yeah.

I think, I think in walks this rowboat.

I don't know if that's what they are.

They were a rowing.

Team.

And they were, yeah, they were rowing.

They were rowing.

I know you can't sell that based on the physical builds.

7:47

They row boats.

They're rowers and training competitive rowers, OK?

You know, that's fine.

Not all Vikings were born as Vikings.

I love that.

I mean, they're born as Vikings, but physical.

Yeah, right.

Takes a little bit of time.

So we're we're average age just went down exponentially.

8:03

Yeah 'cause they were all like 12.

So with the next.

To the next credit, we collectively agreed to get the party started.

Yes, with none other than.

We were in the USA, I'm giving you, I'm giving the listeners ton of clip or a ton of hints here it was a party North America, USA.

8:25

Specifically, Miley Cyrus, goddaughter of Dolly Parton, the Queen of Tennessee.

I thought I was going to say Billy Ray, No goddaughter.

Oh, Dolly is her godmother, Yeah.

Party in the Usai really think we got to roll the clip.

8:40

We'll have to see.

Let's see if that makes it in the final edit.

If not, follow us on social media because it's it's going to hit the airwaves.

We had the entire restaurant.

The entire restaurant, they were singing.

Derek is bumping it on his way to and from the backroom.

8:56

Dylan is slapping those hash Browns down, also in it, and Tay literally finds her T Tay tea.

Was somewhere finding Bradley some sea milk?

Some sea milk on sea milk as chocolate milk because Bradley has three years old.

Yeah, tea once.

9:13

Once Tea woke up, she was in it.

Yeah, I think.

I think we think we inadvertently gave her giving her her second wind.

But yeah, Derek, if you guys remember, like we asked him as softly as we could because, you know he's busy, We're like, hey man, do you mind going and turn I got.

You.

9:29

He goes back to the backroom, back to the office.

I got you guys and he's bumping it.

He's turning the jukebox up because we couldn't hear it.

And I'm like Derek, I paid for these credits, like help me out here and he's like, I got you guys.

I'm not $2,000,000 dime Derek for nothing.

So I think Waffle House had a profound impact on us that night.

9:45

So much to the sense that one of your most recent YouTube videos you did a comparison between the iPhone and the Black Magic Pocket 6K Cinema Camera.

With a certain subject with a waffle, is that like, is that subliminal?

10:02

Was that a subliminal?

Thing I didn't even realize that I did.

That I'm glad we could help you realize that.

I'm glad that we could help you.

And just to further solidify that it had an impact, I got a surprise for you.

Oh my God, I brought a surprise to, you know that only that was my second, that was probably my second Waffle House experience, and that's what it was like.

That's because you're from Michigan.

10:18

Just wanna let you guys know that.

And Michigan's Pure guys, hang tight.

I'll be right back.

Oh my gosh, what is?

I have no idea what he's supposed to do right now.

I really don't.

I have no clue.

Gary has left the.

Building leaving the.

Room.

He's bringing in something and I have no clue.

10:37

Oh, this isn't no camera view.

OK.

For especially for those audio only guys and girls I bring, I bring gifts.

He literally has a waffle iron.

There's a waffle iron a.

Very well used waffle iron that was passed down from my father-in-law.

10:57

Straight from Waffle House, from my father-in-law.

And some waffle batter, some waffle mix.

How did this get into so justice?

Waffle House I saw your waffle making abilities in that YouTube video.

11:15

Through two screens and I want you to do it here live.

He didn't.

Make it though his wife did.

Well, you captured it.

It was a collective waffle making effort.

I have a gift.

I know it had an impression on you.

Could make a mess.

We have a waffle.

11:32

I've done the hard work for you.

I mix the batter.

Once that puppy heats up, you just pour it in there.

We'll do a little bit of talking.

A waffle will emerge here on the podcast.

I think this is the first waffle that we've ever had on the podcast.

We might get cancelled after this.

I don't know.

11:47

I think it, I think it now falls into the educational how to section.

That's good.

That's good.

I'm at a loss.

With with that loss, we're going to take a moment after the break, we're going to come back and we're going to talk about some things, talk about the future, scary thing, growth and what we want to be doing in the future.

12:10

But until then, let's think our sponsors today, sponsors of today's episode, Episode 6 of Faith and Frames.

Waffle House No.

Dang, that would be a cool sponsorship.

None other than Motion Creative Media, us, Jared and Garrett.

12:29

Here at Motion Creative Media, we want to inspire a love for active living through photo and video that moves your business forward.

Motion Creative Media for sponsoring today's episode, guys.

Reach out with any inquiries.

Business needs, questions, concerns.

We would love to help you out here, Motion Creative Media.

12:46

Thank you, Jared.

Do you want your camera back on you once, once you're done with the waffle tutorial?

Sure.

So let's go ahead and add place.

So let's go ahead and open that iron up justice really quickly.

And then we're going to talk about a serious subject.

13:02

But while we're talking about the serious subject, we're going to have you.

Yep.

Nice.

Oh, yeah.

Pour that batter in there.

Be easy.

Be easy.

Not too much or it'll spill over.

That's good right there.

Maybe just a little more.

Maybe just a little more.

I mean, it's going to spread.

It's going to spread.

13:17

Oh, right there.

That's.

Good.

That's the money. close that puppy.

It's OK.

We have wipes.

I have three kids.

Lick it.

Lick it.

Oh, yeah.

Look at that.

Nice.

I think we had more room.

Jared, let's get in the meeting.

Taters.

What are we talking about today?

This is stressing me out.

13:35

It's a waffle.

There's a waffle cooking.

Listen, I think there's a phrase and I'm going to butcher it because I'm, I'm trying to do it off the Dome, but it's something to do with diamonds and pressure and stress.

You just mentioned you're stressed out, so like that's what prompted this.

Diamonds are created under under immense pressure, yeah.

So you're stressed right now to make it, and I just want, I just want you to know, like, it's not.

13:54

It's not going to be for naughty.

Is it a $2,000,000 Diamond Derrick Waffle?

We'll see.

We're lacking.

I doubt it.

But hey, you never know.

We might be pleasantly surprised.

Dang.

Because.

She's rising.

Does it have a time or a light?

14:09

So what's our subject today, Jared?

So we mentioned it before.

We're going to talk about growth and specifically what we would like to be doing within our businesses and as people and creatives 34567 years down the road.

14:31

You might want to put your camera back on you though.

Let's hear pull that, pull that waffle.

Just easy, though.

Beautiful.

Oh yeah, that's.

Look at that steam.

Oh my.

Gosh, perfect.

Wow.

I can honestly say I'm surprised that I did not expect that.

14:49

A whole waffle maker.

The only prerequisite to what just happened that we got was I need 5 minutes of prep.

Just roll with it.

So growth and and where we would like to be in the future, yeah.

So.

I think starting out, we, we talked about it a couple episodes ago.

15:07

Starting out, you do a little bit of everything.

You're kind of forced to do a little bit of everything.

Even if you're, it doesn't matter what business you're starting or doing, you're going to wear a lot of hats because financially it's just not feasible to make the hires that allow you to delegate and you're just trying to build, you're just trying to build.

15:27

And I do think it's important for you to kind of have a.

Feel an idea for everything within your business.

Whether or not that you're strong suit or not is is irrelevant once you get to that point, but I think having an idea for it or of it gives you that perspective, certainly important, certainly important.

15:45

So you kind of touched on it a few episodes ago, but we'll start with you.

Justice what?

As you're eating your waffle, what would you?

Ultimately like to see from your business, from you as a creative what do you ultimately want to be doing within your business?

16:08

That's a tough one.

What do you desire the most?

I don't know it, it seems like it changes day by day and I think that's going to be as I grow, not just growth because we keep talking about growth, but as years go by and experience happens.

16:26

Seasons change.

And I seasons change.

Life changes that.

I'm expecting a daughter in March.

Congrats again.

Thank you again.

That's awesome.

But that's gonna, I'm sure, inspire a new brand, new perspectives.

16:42

Yeah, from me.

You're gonna look at the world through different.

So it's not Episode 4 perspectives, right?

Man, couple weeks back.

Right now I I can.

You know, everything I kind of talked about in a few episodes ago was.

Creative thinking and serving clients in a way that helps them find out-of-the-box solutions, right.

17:06

So right now in this season, that's where I want to grow to doing that better, doing that more.

But like I said, I mean, seasons change.

I mean, you guys are dads.

What What's your perspective on how your mindset has shifted and grown through your dadhood and then into business ownership?

17:25

So I don't know.

So like it literally changes overnight.

So many things change overnight once you become a dad.

Or at least it did for me for sure.

I think as men, I think primarily we we feel more of a burden, a desire to to provide and that word means.

17:53

So many different things, not only financially, but as you know, Biblically the the leader of the house, so many different things, it falls under that providing umbrella and so that immediately changes overnight.

18:09

You also, or at least me.

It also forced me to immediately start thinking about tomorrow, about next year.

Because.

I now have another life that I'm responsible for.

18:27

So that mean that happened when I got married, but it doubly happened once I had my first kid.

And so yeah, it starts, it makes you start to think more long term as opposed to today.

Although the Today is is how you get to then.

18:43

It's important your actions today affect your tomorrow for sure.

But you start thinking with a different mindset and so but just on the business side, I guess that's kind of what we're talking about today.

I didn't mean to take that rabbit trail you about started crying.

19:00

No, no, I'm just a little parched.

But yeah, as a business, So what I like to do is I really enjoy client relations.

19:17

I like the conversing.

I even enjoy the conversations, the emails, the things that a lot of people would consider boring.

I actually enjoy nurturing those relationships because again, we talked about it.

I want to be seen as a partner and I want to always be in touch and communicating with the client.

19:39

Now that can be as simple as.

It's just a quick little update as to where we're at on on your deliverables, something that lets people be in the know.

We talked about it on another episode, and now we've got to backtrack because Southern Craft is open.

Praise the Lord.

19:55

And boom in every time I go by there, it's it's packed, which is great.

I hope that, I hope that trend continues, but we.

Talked want them to stay long term.

Well, we talked about the fact that, like, we just wanted to be in the know, right?

And quick little updates, all those things.

So I say all that to say, I really enjoy on the client side keeping those relationships fresh, constantly being in communication.

20:16

But like what that means on set is you mentioned it earlier in another episode.

I like to think I'm the I'm the guy that's no fun on set because like Garrett's pumped about hitting record, I'm a dreamer.

And capturing this justice really likes being the creative.

20:33

And so, like when we shoot.

Say a shot and get that done.

We're like, OK, what next?

Oh, we're going to do this?

And I'm like, OK, great.

Or I'm here thinking, golly, this is going to look really good and you're like it might.

But how are we going to get there?

First, how?

Are we going to get there?

Let's think about this edit, this finished product.

20:50

We got to have a transition.

We can't just boom boom over.

So you're the process guy.

It's the I'm the not fun guy.

You're the process guy, but you're also good at it.

And again, it comes from your background.

You were involved in a lot of different processes in IT, which is why you're great at e-mail.

I'm so.

All of those things.

21:06

I mean, that's what I like to do.

And then two, like if we're strictly talking about capturing, if you put a, if you put a photo camera in front of me and a video camera in front of me and you say pick one to do today, I'm going to take the photography journey.

I love photography.

21:23

So if if I could do anything within the business and only do a couple of things, those would be the things is I love client relations.

I like being the person who.

Thinks about the things that maybe a lot of people think are boring or don't think about on set, and also just like taking photos.

21:40

Yeah, So for us, in regards to growth, where do dreams and logic, reality meet?

Well, it's fun.

How do you do it?

Because you need, I think you need both.

You do have to have both and.

And really, to answer this question and your previous question about does that change when you become a father?

21:58

I think you do have to have an element of both.

So before you know, before you're married or even after you're married, but before kids, there is that, that moment in time where you are trying so many different things.

Like you and your new wife are like, we're going to get into this business, we're going to try that business, we're going to try to amplify and move up the ladder in our careers.

22:23

And so you're amped about what you're building together, introduce kids.

And it changes because your dreams don't die.

And I never, I never like when people say, well, when I had kids, my dreams died.

I don't agree with that.

22:39

I think at that point in time, your dreams have the ability to adapt in order to now provide for your, your extra household, your children.

And what I mean by that is strictly from the dad perspective.

22:55

Whenever we had coal, my whole mentality shifted from Oh my gosh, I need to make as much money as humanly possible and and go blow all that money on XYZ whatevers it is now.

No, what can I do for my son, my only son at the time, What can I do so that in his next 20 years, 30 years, 40 years, he is not going to make the same mistakes that I did.

23:21

Now I can still have those dreams to to provide the vehicle you think a little more generationally and you think a little more unselfishly in that sense and and even in today's world now we're three kids and and me and Jerry are still pretty fresh in building this business.

23:40

We still have those dreams.

Like individually I still have the dream of shooting a feature film one day.

But I know in the meantime before I get there I need to position the business.

We need to position the business to where it still provides for those that are here right now, right.

23:56

I still have the dream in the back of my mind it's it's still going to happen.

But right now I need to make sure that they make it to that point as well.

That makes sense.

Yeah, that's good.

So, like on set specifically, what do you prefer to do?

24:15

What do you want to be doing?

What are your passions in regards to video production in the future?

Yeah.

What do you want to get to like once the business can sustain it And you can you can wear less hats because that happens as you grow.

Yeah, I think moving forward and it just takes a a season of growing pains.

24:32

I feel like you know we're we're in a season right now in our business where it's, I call it the awkward phase where we are so busy because we are trying to do all of the things and still trying to generate new revenue and new business to where we can't take a step back just yet.

24:50

So we are still doing, you know, all the shooting, all the editing, all the communications, all of the things, the custodial services as I call it.

All the hats, all the hats.

Eventually my dream within the business is to build it to where we have those folks inside of our business to where I can do one of two things.

25:09

I can solely be ADP so be behind the camera or I can solely color post production wise so that that's my pre production and my post production goal.

But even within the business, I want to be able to inspire and help build that next generation of creators.

25:27

So whether we bring on a college student who has never touched a camera before, maybe they have some experience through college.

I want to be able to bring them on, give them the tools necessary and as long as they have the drive and are teachable, trainable, coachable can can help take our business to the next level while growing them as well.

25:45

I think that's something that I would love to leave to the industry.

I think part of growth is being able to identify bottlenecks.

I have an answer as to what I think is probably our biggest bottleneck, just as you do a lot of the same things we do.

26:01

So what would you say is your biggest bottleneck?

Don't use the cliche of time because that's obviously everybody's right, that's obviously everybody's bottleneck.

But what is your what is your idea of the your biggest bottleneck in business?

26:19

I think it's gotta be, I think it's gotta be my systems, so structure and the systems I have in place, it's it's like you were saying, they fall apart quickly.

So I'm now carrying everything right.

But if I had systems in place and proper delegation, I could spread the load right in turn, get more done and be more efficient.

26:44

Well, and you can create experts, you can create experts within your system.

So what what moving forward even within your business.

I know we've talked on on our recent trip together, we talked about the shift that you would like to make with not just media to where you are taking on a little different role as far as the creative side of things, more like a creative agency.

27:06

So what does that look like?

What does present justice have to do for the future of not just media to achieve that?

And what does that even look like?

Like, what does a creative for?

I mean, for the people who are listening that don't understand our industry?

What does a creative agency actually look like and do?

27:23

Yeah.

So one of the things to develop those systems would be just delegate the things that my, let's just call it my expertise isn't needed on, right.

So some of those core edits, some clients.

They need some social media edits that aren't as complicated as some other higher level edits that should be delegated.

27:47

There's a large portion that my wife has helped me with when it comes to accounting and going through our finances of the business and that is something like that delegated.

So a lot of those things would be the first start, but then As for a creative agency, I think it's something that I.

28:06

By accident stepped into and most of the business relationships I developed the conversation we had, whether it's onboarding or throughout the relationship, whether it's retainer or a one off client, our conversations usually lead to figuring out different solutions for things that a media company maybe doesn't relate to.

28:29

I think that gets you jazzed though.

Oh, it does.

Oh, it does it.

You love the collaborative side of.

It and I'm so OK, this is something I always tell the time I'm so OK with selling myself out of a job if it means a better solution for a client, right?

Right.

And so now I'm thinking, well, maybe I don't have to sell myself out of a job as the video guy, but maybe I start selling myself into jobs by assisting with these new creative decisions that.

28:55

Especially if I bring them up in the 1st place where I say, hey you don't need my cinema camera, why don't you use your cell phone?

Right, right in the spot And I think as guys sold love, Yeah, it is, Yeah, you're the solutions guy at that point time you're not not just.

See.

It's starting to catch on.

You say video?

Yeah, it's it.

29:11

It flows very well like that.

You are a solutions guy.

Right.

And which is what a creative agency is I like.

To keep my solutions in the video marketing.

Brand building, you know, I'd like to keep it in that realm because I do think a great solution is what we do.

29:26

It's the reason why we do it, because we believe in it.

We believe in brand pieces.

What were the two that you guys always say?

How do you guys wear those brand pieces?

Brand piece and testimonials.

I I'm all for that.

If you don't have something on your website that states who you are in video form, you're you're missing out.

29:44

But you need that you are missing out.

So I'm all for it.

Then beyond that, it's how are you getting your name out there?

How are you sharing the whether it's vulnerability through how you created your brand or business or maybe it's a nonprofit that I think you guys have worked with someone recently that's people didn't even realize they were a nonprofit, right.

30:07

So how are you getting your mission out there to people creatively?

There are all sorts of gorilla concepts on how to market and advertise that people use all over.

And I.

I thought that was so common, but I think often once you're in the thick of it, probably like our business is, once you're in the thick of it, it seems common you.

30:23

Don't think about those different techniques or you don't ways to do things.

If you're a new business building, you don't because you're trying to do all of the things too.

Going back to Mr. Plummer, if you're trying to build your plumbing business, your main goal is to know how to Plumb.

30:40

And you're not worried about marketing, You're not worried about content.

But may not be good at those things, may not be good at them.

And that's OK because that's where we all come in.

However, I think it goes back to a concept that we are huge believers in thanks to Mark Bone.

You just need help building your living room.

31:00

That's that's all we are trying to help people do is build their living room.

Build the living room for the new plumber.

Build the living room for the nonprofit who?

Nobody knows that they're nonprofit.

We want to help you build that living room, which is why you partner with folks like us.

31:19

Circling back to that initial question though, we asked Justice what and I have an answer as to what I think our biggest bottle and we probably agree upon this.

Actually, I fully anticipate this to be the exact same answer.

But what do you think right now is our biggest bottleneck to being able to take those next steps mine and yours editing bingo which then prevents well like me specifically I have a background in in people to people sales.

31:53

So I love that human communication so that then helps that take a back seat.

I, I, I go reach out to far less people in person because of our editing bottleneck.

I I think, I think that.

Is I think that's common in our industry, right And Justice kind of touched on it.

32:11

I think that's really common for like a first hire is is an actual editor and this is something that everyone understands.

When we show up on set and we actually get to conversing with them and we're talking about how kind of just how things work in the background of our process.

32:27

They understand at that point they're like, Oh yeah, that makes sense like editing, that's a huge time consumer and we certainly try and we we are actively trying to find that person or those people because it helps us be the solution for new and more businesses.

32:46

Well, I mean, so point blank if if we are having to always spend time in front of the computer editing, which is important because truly the project comes to life and the edit is so, so, so important, which is why.

That's such a premium paying job in our industry today.

33:05

It's truly where the magic happens.

Oh yeah, it it, it definitely is.

So if we're constantly in a cycle of shoot, edit, repeat, most of the time takes place.

We talked about that in another episode.

33:20

We reference weddings, right.

Eight hour package.

You see us for 8 hours.

That's the fun part.

That's the that's the part that you see us for.

But then all of the work takes place.

In the edit, that's where the hours quickly stack up.

Oh yeah, Oh yeah, but that's all time that you can't be reaching out.

33:41

You you love the in persons.

I do.

That's that's time that you can't be reaching out to new clients as you can't be doing visits.

You can't be on another production.

That's time that you can't be communicating through your medium, which is e-mail.

So doing those follow-ups.

Yeah, I think our biggest bottleneck and probably our our next big step is, is, is locating a couple editors that we can either spread the load to part time, maybe that's a full time editor.

34:08

That is where I think we will see.

The most time savings and allow us to do those other things.

It will allow us to scale and be better servants to our clients.

Would you agree justice for your business?

Maybe it's not editor specifically, but just finding those key individuals, would that also help forward that vision of being a creative agency?

34:30

Yeah, who is?

Who would be your next hire as a creative agency?

Or is it even a hire?

Or is it just partnering and collaborating with, you know, 'cause that that's something too.

I mean, you don't have to be an employee.

Well, I mean we we've partnered with third party editors in the past.

34:47

They're not employees.

Emotion.

Creative.

We've done third party editing.

We've done third party editing so we we understand that relationship.

I do enjoy the thought of having someone in house that just makes communications and logistics a whole lot easier.

But I mean for you like what?

What does that partner slash individual look like in your business?

35:06

Yeah, I think it would be.

I think I'm in the same boat when it comes to an editor.

That would be a huge weight off my shoulders, right.

But I also think there's a a role, a organization person that just helps juggle a PA clients.

35:25

Yeah, I mean, just something that.

I mean, that's a whole another spectrum of how setting up gear on a shoot.

Oh yeah.

It it takes a few stands and a few Tri pods and a few cameras and a few batteries and Oh yes, it kind of goes on and it gets a little old and also adds time when it takes you away from doing the things you enjoy doing in your business, directing, communicating, you know, scripting, whatever, because you're too busy putting cameras on tripods.

35:52

So it gets deep.

There's levels to it.

We we're in an industry where it truly does take a village to to get a product.

And I think it takes a little more investment than I've put in.

Yeah, I've had a few different people work for me over the couple years.

And if they don't work out, I take full responsibility because it's my lack of organization or leadership to set them up for what they should do or what they can do.

36:18

And so I think that's something that I need to get better at, is laying the groundwork down before I even bring someone in.

On all the things we're going to accomplish right?

And their tasks.

And maybe it's just an overall job description and language, or just a system like you can't plug them into a system if a system doesn't exist.

36:40

Exactly, and that's actually a great way to put it.

If I don't have a system, then I can't expect them to integrate into it.

Well, you know one of the, the previous industry that I was in like we were very heavy about having systems to where I could take someone fresh out of school, another industry or whatever and plug them into what we did.

36:59

And typically within 30 to 60 days if if they were able to make it through training, they were able to plug into the system.

They didn't have to reinvent the wheel.

And that is that transcends no matter the industry, you have to have system and systems in place because most people can't develop them on the fly.

37:16

I can't develop them on the fly.

I was another one who plugged into that system.

So you have to have those in place.

Without the system, you can't expect somebody to come in and yeah, and and be a part of the system, yeah.

They're gonna get worn out.

Disgruntled.

Maybe.

Yes.

I didn't mean to touch on this.

37:33

Maybe this is a full episode in and of itself, 'cause they're it's kind of deep.

There's labels.

Delegation.

Yeah.

Specifically in what we do, we're talk.

We both all three kind of mention editors.

That's such a creative.

Yeah, it's like a baby.

37:48

It is easier said than done.

We're talking about it like it's we need to do it.

We need to do it, but we gotta do this tomorrow.

That's really, that's really hard now.

I mean you you could hire an editor and they take your project way further than the vision that you had could take it to the next level.

38:05

It also could be like, no, that's not what I had in mind.

We've had experience.

So then you have to rework it or whatever, right?

So like editing specifically as creatives.

Especially somebody like Justice who?

Really enjoys the creative process that may be really hard to like.

38:21

Let go of those rains, because truly that's where the magic does happen.

Until then, it's it's video files on an SD card or a hard drive, and it's everybody hopping each other up about how great the product's going to be before you even ingest it into the computer.

38:37

That's where that's where it really morphs.

I love getting thanked from a shoot.

Oh, man, thank you.

Like you guys did.

Incredible work.

Thanks so much.

And you're just like.

I love it.

You haven't seen you'll you'll remember this from the video days with weddings my one of my favorite compliments in weddings and it cracks me up and I'm probably telling myself here the thing that we used to get the most on the wedding day when we were leaving was you guys were so great you did not stop moving.

39:09

Oh gosh.

Which means, I guess from our inception we were bound to be motion creative media 'cause we didn't quit moving.

What they didn't realize, what they didn't realize is we were copying the things that we were seeing on YouTube from our heroes who are constantly whip panning and doing all these transitions.

39:26

And it's like, sweetheart, I'm just running laps right now.

I'm trying to let you know that I'm working hard.

Speaking of growth, though, I'm working hard.

Speaking of growth than the Lord, gone are the days that we feel as though every shot has to have camera movement when we started out.

39:44

We were.

We spent the entire day on glad cans.

Oh, we were just moving, yeah.

Because we thought, oh, we were moving.

This camera needs to be moving to make this shot.

Yeah, dynamic and exciting.

Now it got us to a place and I feel like some of our earlier wedding pieces were good wedding pieces.

40:03

However, that does not mean that we needed to run 5 miles a day to get there.

We we probably could have saved some some energy.

I.

Cannot tell you the amount of times I've been in an edit and under my breath cussed to one another.

40:20

Oh yes, stop.

Moving for three seconds.

Just be still.

Just be still.

Hold what you had.

The shot was beautiful and there's movement in the frame.

The camera doesn't have to move.

I have a horrible case of, you know, that that kind of ninja sway and oh, this isn't the full move, but it's just to add that little so you sway in One Direction.

40:38

But it's my thing.

My thing is.

I sway back the other direction, which ruins it.

I'm not going to use a shot that's going right to left and then goes left to right, but why should I?

Do that.

We all do it.

It's a habit because it makes it more dynamic.

I think maturing is realizing part of growth.

40:55

Well, it's it's part of growth.

But to quote one of my heroes, Mr. Deakins himself, you need to have a Dang good reason for that camera to move.

Dang called out.

We need to have a good reason to move that camera going for a waffle because if not, it don't make sense.

Yeah, it don't make sense.

41:12

But yeah, I think, I don't know.

I don't know if we made a bit of sense today.

I don't know.

We made a waffle.

I don't know if we made sense, but we made a waffle.

We did make waffle.

Yeah, I think we unpacked a lot, but I I really think there are future episodes there.

Gosh, there are some deep topics we could get into.

41:29

I would like to go into the delegation topic because I think between me and you, at least that is a topic that we talk about quite a bit.

Just trying to figure out as a growing business how, when, who, what and where.

Oh yeah, to delegate, right?

Absolutely.

41:44

But for our viewers out there as we wrap up, yeah.

I want to encourage you guys if you are gaining any value from this episode from this podcast Jared.

They do have a couple things they can do to help the.

To help the podcast out.

Yeah.

So you know, you hear everybody say like and subscribe on YouTube.

42:03

Those may be buzz words to you.

If you don't maybe understand.

You may think they're just like begging for clout or anything like that.

That's not the case.

No different than we would.

We would really like for you guys to weigh in both positively and negatively.

Just be honest.

42:19

Reviews.

I know the Apple Podcast app allows you to actually type in reviews, no different than Amazon would.

But you can also star, so you can give star ratings.

Stars and bars, Yeah, Garrett likes to say stars and bars, Those, those mean so much.

Because going back to my IT days, I can't fix a problem that doesn't exist.

42:39

So if if you, if you have negative feedback that's OK.

That's something that we can hear and hopefully correct the and right the ship so to speak.

You are not going to hurt my feelings.

Not going to hurt my feelings.

But yes, seriously, weigh in.

Give us reviews, give us some sort of ratings.

42:57

All those things mean so.

Much They make a difference and we appreciate it, absolutely.

Again, thank you for being willing to come back Mr. Justice and not just.

Middle claps we'll.

Go little claps for that.

We'll go little claps.

Glad to be here.

Thanks for having me back.

I can't wait for you to come back and like next time make a full on filet mignon with like three sides.

43:18

Maybe an appetizer?

OK, how about that, cooking with justice?

We'll bring in the George Foreman next time.

George, just don't burn your Just don't.

Just don't burn your feet 'cause you want to wake up to the smell of bacon.

You might catch that reference.

Come on, guys, I'm office Michael Scott.

43:34

I missed his foot on his George.

Oh my.

God, I missed it.

I missed it.

I'm blanking.

And here comes the hard part, guys.

We are to the end of faith and frames.

Thank you for being a part of this podcast and listening, watching whatever you're doing on whatever platform.

Thank you, Jared.

Here's the hard part.

43:49

You start us off.

I'm just going to say it.

Just we'll see you later, boys.

There it was.

Y'all have a good one.

See you later, deuces.