Episode 23 - "When Art & Business Collide" Feat. Jordy Whetsell of Chroma Creative

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specifically said you showed me your rig okay so you showed me the the fx6 rig

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was it the fx30 no it was this maybe it was the 30 yeah it was either way either

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way both your Rigs and and your followup to that was I'm bored out of my mind bored out of my mind it works so good

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it's dialed in battery for days you you built it the exact way that you want literally every part was intentional ex

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yeah your followup I'm bored out of my mind you're like you got anything trades what's funny is I'm not joking I

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know you're not I love change man I I describe you one of your descriptions uh that I tell people whenever I describe

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Jordy is my Friendly Neighborhood use camera salesman like that's that's that's part of your descriptor because

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every time in conversation it comes up at least once like hey you got anything to trade you got anything to trade on

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I'm bored to death I love it I love it this thing works too well I'm too familiar with it like I've I can do this

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I can run this camera in my sleep multiple lenses for it I've got adapters for every lens I own and no short of

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power options and this I'm ready to I hate itow it out the window sending it off y'all got something like old it's

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hard to I want to wrestle with it that's me I my one of my goals is and I guess

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to my much to my demise like I will buy the most decrepit old non-functioning

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camera that I can find and I'm like I can make this work yeah this like the Polaroids that I bought the other day

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the land uh the land actually works perfectly but the the impulse the impulse AF it has a sonar AF system like

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a dolphin like audio sonar literally like a dolphin we're all dads here so um

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I didn't hit my head that hard remember him what's the uh Beluga theug in in

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Finding Dory nice so that that's how the impulse auto focus well it it has missed

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100% of the time that I've shot with it but I still continue to Sho yeah yeah it's perfect I'm like this is I'm going

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to send it off to retrospect they they redo the AF in them but every time I shoot it I'm like I think it's going to

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work this time and going to be the one and then I'm like there goes $3 and I'm happy as a lar plot twist it didn't work

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and this is I mean it did it spit out a photo soft it's yeah it's just not focus you need a sticker of that white beluga

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and Finding Dory that you put on that camera his sonar is broken ien seen finding door well so there's a finding

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door is a good one there's a beluga whale who's in um is it seon seon Weaver yeah leads them

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to an aquarium where they find a beluga well who he's hit his head so his sonar isn't working he's stuck in a big pool

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in one of those big pools what's funny about it is that his sonar actually is working he just has to overcome his fear of the ocean right oh he likes his pool

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he likes his biges the safe well so I think you that's the character that that

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camera the it is that maybe I don't need to fix it maybe it's not broken yeah there is something that completely out

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of focus home photos do though oh yeah it's like a it the thought provoking

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that takes place totally it places you in the perspective of the shooter oh

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yeah because you're like that's in if in my mind what my brain tells me is that if the if that's out of focus then what

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was in focus is like right in front of the lens and uh so it's like the you're seeing it it's a memory so it's blurry

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Through The Eyes of the dad dang I've not gotten that deep that's that's some good uh perspective right there that was

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deep for a Monday morning I think I can save my save my flat $70 fee and and

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just tell retrospect I don't need to fix this camera it's not broken preserving memories maybe they want to be a sponsor

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of the podcast they could we just plugged them they could certainly I will say this their ND filters for Polaroids

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are phenomenal been using it on the land now so I did not know that that anyone made an ND for Polaroids so these

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actually go over the film pack oh so now I didn't have to convert my land because

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you had yours converted correct so that okay well if you don't convert it you can't shoot 600 because you know the iso

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difference it way blows out the image so you put an ND filter it's just a little

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like a little piece of film basically that has tabs so it's like malleable it's not solid okay right it's not solid

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it goes over the actual film pack floppy disc you remember those yeah of course I from the 1900s so it goes that point

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over over the actual film pack and you can shoot 600 and you can also shoot the 70 film at that point in time nice Best

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of Both Worlds because they each have different characteristics big thanks to retrospect for sponsoring this episode yeah thanks thanks retrospect nice can't

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wait for you guys to be a part of faith and Frames welcome back to Faith and Frames welcome it is an early Monday

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morning for us for us you might be listening on a late Thursday we don't know we don't know but it's early today

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because that's when schedule's aligned so here we are create Appalachia got my do ready # notsponsored

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yeah um if we get sponsored by Pepsi Cola

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then I'm probably still I'm not working anymore I think they need us more than we need them there's a thought there's a

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thought fully agree so we've got a cool guest throwing that out there we do Mentor

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friend uh competitor bro Migo bro Migo overall goodlooking guy Enthusiast

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oh yes I'm I'm down with that embracer embracer speaking of dad bods listen I'm

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going to hit you with a dad hit me what do you call a prom in the

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Arctic a snowball that's good I like that that's

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good that's deep I like that a lot a prom in the Arctic I got one for you

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okay oh first time the guest is I'm a listener guys I came prepared okay um I

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like that my mom she shaved her eyebrows MH uhuh and when she painted them back on they were quite

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a bit too high and when I told her that she looks

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surprised very good hey very good oh yeah very good I like that I do I do want to plug uh we my girls and I on the

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way to school every day we listen to uh a school radio show called The Night Show and uh there's a character on there

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who um his name is Rick he tells the weather yes poorly really poorly and um

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he gives a dad joke he he doesn't know they're dad jokes he just thinks they're jokes he thinks they're fun well but he's a dad and the humor he's not a dad

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it'd be a bad day if Rick was a dad oh no shoot yeah but anyway he tells great dad jokes nice maybe Rick would bring an

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interesting perspective to the life of dads if he were a dad you know I'm just saying that's a thought I'm just saying

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it's a thought he might dad in his own way one day it's all I'm going to do to introduce this fell over here this goodl

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looking goodlooking fella is say his name because you've got the laundry list

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of accolades and and how the relationship began in music and all

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these things anyway we've got our guest Jordy Wetzel of chroma creative good

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morning again sir it is it is certainly a good morning it's storming outside we've heard some boom claps y listen

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there was one right there last night at like 700 p.m. it was like 60° outside

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yeah and it was uh almost not dark yeah it felt pretty good yeah felt pretty good we were walking out of a basketball

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game I did not realize how I guess borderline depressed I had become yeah

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until I started to feel the warmth like huh see it get you know stay stay

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daylight until far later in the evening than 5 o' yep couldn't agree more another Big

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Thunder that's that's beautiful I love that sound I don't know if they're picking up or not but they're here in person they're welcome yeah I welcome

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the storm so you mentioned a long list of accolades oh gosh yeah go ahead yeah uh Jordy and I go pretty far back to my

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like adolescent years um when you were still working at Campbell maral's music

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Good Old downtown JC Dave and the crew shout out to you guys um lasting

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impression on this uh this young rebellious teenager you made and I think

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that has continued on through our friendship through our relationship but I mean Jordy wetle musician uh father

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husband again overall good-looking dude nice curly hair dad bought

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Enthusiast uh believer we have all kinds of things that can be attached to your

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name vehicle restorer oh that's a stretch friendly neighborhood used

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camera salesman I'll say it again yeah um yeah many things can be attached to their name but at the end of the day

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brother man man I consider a brother Absolut are the best I feel loved and uh

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well that's good because most of that's true things y said oh it's all true it's all true to us yeah all true to us

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that's all relative though yeah well thank y'all I'm happy to be here yeah I'll even say stoked to be that's a

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Garrett word for sure Stoke levels listen listen can can we leave a can we

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leave a word in 2023 I can't stand the word Biz oh man I

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got no problem leaving the word Biz wherever it belongs not good cuz I text that to you a lot just in abbreviation

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well I see it I see it all the time like I abbreviate and all these video gurus and it's like if you want to grow your

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Biz to 20K a month if your Biz ain't doing yeah I'm no guru I just do it to

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to abbreviate it also abbreviate the word perfect too which I'm sure gets on your nerves I just put perf yeah you

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know it I these are all Chad words yeah exactly Chad Chad words well but like okay perf is is actually even still

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close to the original spelling they in a Z1 in business and we're just like throwing him in there unsolicited Biz

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biz is I just I hate it I'm with you all right problem solved problem solved we're not going to do it anymore but

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we're keeping perf can we keep perf it's up to you to me there's it if you're

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saying it it's risky right depends on the delivery depends on the tone why not just say the

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word you know like why not just say the word spell it P RF but if you're going to say it emphasize the F yeah I was say

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you have to have f f really enunciate that F well cuz when I text it my predictive keyboard puts like four FS

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behind it so it's like perf oh it's like a Pur so it landed Pur exactly it landed

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it came to a nice slow halt um so let's replace Biz with RZ how to grow your RZ

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to 20 I could use some RZ growth guys I don't know I'm married with two kids I think I'm doing okay that's when you

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need the yeah you got to R you got a r on your got a on your woman listen I really get tled we talked got a RZ on

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your woman might need to cut that no that's stay that's stay that's good stuff we

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are we're all married men here so Riz on your woman if you will uh but I do

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thoroughly enjoy the trend on social media right now where it talks about and we talked about this off camera I'm

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going to bring it into the the podcast but it's like things that my wife does that turns me on oh yeah and it's the

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most mundane of tasks is like sits on the couch I'm there walks by in the in

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the kitchen you know it's like these are great opens the fridge also I'm ready

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here we go I often say to my wife I am a simp simp Le creature yep yes it is ones

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and zeros here I'm simp no I'm dumb I'm not hard to figure out yep buoy on

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variables values right there you got your one and your zero that's it it's true or false I dig them either is or it

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ain't but uh so we do need to talk a little bit about

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cameras today do we you're actually we refer to you as a mentor often because

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we bounce ideas off of of you you're further along in your career than we are and so we look up to you uh desire your

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leadership after the break after we think our sponsor I want to dive into

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how you even got into camera and media because I know you were a musician so

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let's do it let's thank our sponsor sponsors for today's episode of

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faith and Frames returning again none other than animals west of Greenville

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sponsoring this episode of faith and Frames thanks for sponsoring me and Jared here at motion Creative Media taking care of these animals taking care

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of these animals and thank you to create Appalachia again for the beautiful Studio space that we have back here in

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the back Studio as we've dubbed it the flowy MO create atache where art meets

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business nice Jared meet and ters get us to meet and ters you mentioned jordy's journey and I'd love to take a dive into

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that because again I met Jordy a long time ago yeah back when I was an adolescent so how did you get into media

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uh how how did that transition occur for you well um yeah so I

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uh well I I should probably go back to yeah like around age 15 14 15 years old

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I'm asking for it when uh that's when I met the Lord um there was a little

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Chinese man named Francis Chan that stood on a stage at a college campus and he uh his sermon was essentially helping

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us fickle beings zoom out of our of ourselves he showed this picture of the world and then of um just he just

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continued to zoom out further and further and further and further and then the picture that he was painting was that um you know we we are both both the

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creature of the Creator um and simultaneously just this microscopic

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oh Speck um in the big picture of things and so for the first time in my life I

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sort of faced this um reality of in some ways my own insignificance and when you're 14-year-old boy like that's not

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what you want to hear I I remember this girl on the bus in front of me turned around cuz I kept saying quit talking

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about me quit talking about me and she turned she was like not every conversation's about you like whoa I

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think I genuinely thought they were yeah you know and oh yeah 15 you definitely yeah so that was the beginning of uh

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just me sort of feeling um cared for by um a Creator and and with a desire to

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know him and sort of had some really valuable people in my life at that point

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uh my youth pastor who later on became my father-in-law yeah very cool and um and so that shifted the way I think

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about life and General so all of my interests as a 15 16year old boy were

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filtered through the lens of um the gospel and and this reality that um you

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know my life isn't my own in a lot of ways and and so but also being uh made

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in the image of God feeling extremely creative and excited about what that creativity might find itself doing yeah

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so that originally was in music okay and had lots of cool opportunities in in that space and um but that led me in

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this place where uh about 5 years later um I was in year

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three of playing music full-time I was in a band we traveled and played a little over 200 shows a year for the

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last two years that we played uh there was this moment that I often refer to

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when uh at that sort of stage we all had jobs yeah you know the band was all of

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our jobs and um I was sort of the uh I sort of drove the van uh kept gear

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in good enough shape to to be used every interacted with uh the venues like front

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of house guy and Stage managers and that sort of stuff to sort of make sure that our plots and everything were the way they should be right there were two guys

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who U one had previous relationships with um people in the industry from a

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record label standpoint the other one had made some and so at one point essentially the two of them were in the

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back of the van one was in the process of I think I don't remember the details he was scheduling or maybe even on a

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call with uh the head of a record label or or a representative I should say of a

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record label that like every band we liked was on this label rise records it was called tooth and nail this is I

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remember tooth and to was like Rel K and MX all of our favorite bands were on tooth and naale and then the other guy

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was in a similar process whether that was email phone calls I don't remember um it might have been Myspace cuz that

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was the thing at the time Tom uh was on the phone with another record label called Ino which was like third day in

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Mercy meting and we had actually already played a showcase for that label and that was sort of a Next Step next steps

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conversation but for the all that to say for the first time in five years I felt

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like I looked up from the plow and was like this where is this train going right um and you know you're just

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working every day up until that point to make stuff happen and then when stuff starts happening and Truth be told like

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even had we signed with either of those labels they could have gone absolutely nowhere yeah and probably would have but

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in my mind I had a decision to make at that point the first time ever I asked myself do I want where this leads and

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and I came to the immediate realization that what I wanted and what where I always saw myself was in a home with

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little ones and a wife and uh and I do that on the road you can but man it's hard it's tough I would know from

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experience but from the people that I know who do that well it is difficult to do well so so that brought me home I

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told the guys that day or maybe I had conversations with people that I trusted that day told the band a couple days

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later that I at the end of that tour I'd be coming home so when I came home this is why that part of this uh story is

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important is like I was just fired up about whatever this next season life was

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going to be little did I know that it meant working at Coca-Cola and um and being bivocational

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at a church um my father-in-law had I came home got married married the uh the

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girl I'd been with since high school uh my wife Lindsay who we we met in youth group she was at that same Retreat where

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uh little Chinese man French Chan spoke and so we had been sort of buddies and

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then we interested in each other we uh I called her mom when I got home from that tour and was like I want to marry your

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daughter and she's like yeah I was like how long do you need to to plan a wedding she's like what are you thinking

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I was like 3 four weeks and she's like honey yeah we did in a short amount I

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think it's three months right and um still pretty quick it's pretty quick and uh so um but you knew you you had it set

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you had it made up made up in your mind and your heart I was decided yeah I was very excited about that and so um but

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she was in school full time and uh so her dad uh who was my youth pastor Kenny

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Atkins he had planted a church and I came home plugged into that church went to work at Coca-Cola worst job I ever

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had for one of the best people I know um but uh that my role when you're

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bivocational in a a church plant like anybody on staff in quotes uh has like

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10 jobs yeah yeah and um wearing multiple hats yeah so we had this small group curriculum um that we had more

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people that wanted to be part of the small group than we had folks willing to lead a group okay and um so somebody had

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the idea of like and this wasn't a thing then but they were like what if we like made a video there you go and uh and

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which I often refer to when I tell my clients we use video to do and nothing else can nothing else could have solved

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that problem is a great Mantra oh yeah totally and so uh we borrowed a

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Canon turd U from somebody in the a T2 it's t for turd T3i a turd too yeah and

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and uh my first camera I literally like you know I don't even remember it probably wasn't even YouTube it was like

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forums that taught me to like how exposure works and yep okay so you weren't even an auto oos you're day one

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I may I may have been I don't remember that doesn't seem like my personality like I would have done it poorly in

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manual way before I just let it look decent in Auto and uh sounds about right yeah YouTube back then was like Ed

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Bassmaster and like which he's he's still a thing but like he was he was the

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Forefront him like John Daly stuff would you just look at it oh my God would you

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look at this anyway so we filmed this uh curriculum and um something with me that

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this this thing this medium is extremely powerful and um

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then then throughout the life of the church we would continuously make videos

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for certain things and that eventually led me to uh sharing um what we referred to as like life transformation stories

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people experiencing a new kind of Life as a result of Christ in their life so

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their testimony yes testimonial type stuff um and even then again these are people they maybe they would have the

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courage to do it in front of a room full of people and even if they could we can trim out all the stuff that you know

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maybe isn't when they're upset or when they're having to remember a specific thing and so I just consistently was

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seeing the power of video and so uh continued in my sort of ministry career

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and um eventually ended up in a role where a significant part of my job at a different church was video the other

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part was music directing which is which was cool because it's the clash of the worlds that I was the most interested in

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two creative Ventures yeah um this is super long-winded way of of getting to

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the point that eventually our uh our freelance we started doing freelance

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work on the side during that okay there it is and our freelance work eventually grew to a point where um this pivotal

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moment happened um I we had pitched a project that I was a partner on that was

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more it was about $10,000 more than my annual salary at the church that I was

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on staff at and uh I ended up just was a nervous wreck about the commitment for

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sure and I end up calling the guy that was in it with me and I was like listen I gotta like I can't do it there's no

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way I can do this I remember you telling me this story a long time ago and uh and so I was like it's yours if you want it

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and um and he took it I don't I honestly I'm not even sure if that project ever happened right yeah but um um I had a

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couple mentors that were really um made a really big impact on me during that

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season um one specific one Dylan seals yep Dylan Dylan gave me this picture

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he's like you know you gota his and I don't know if this is Dylan's or if he got it somewhere else but it's such a powerful uh tool and it's like if you

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imagine all of your skills and talents and the work that you've done to develop to develop your skill set and everything

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that is you m as vacuum that's sucking things in right it's Unique it it it is

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no nothing else can create a hole in the universe like the u- hole right that's not weird enough either um copy copy and

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paste that but the but what happens is that we put things in that place so jobs

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um sometimes even people we sort of try and see if it fits and the vast majority

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of time there's air leaking around the side so if you imagine a job um and you

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have all these creat these ideas and things that you want to accomplish and your skill set and talents and natural giftings uh and you're like let's take

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you know my my Ministry role and plug it in this vacuum and see what happens and it's like oh it feels good but there's

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still some leakage it's stuff is happening on the sides that's that makes me oh the leak now pulls in a freelance

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gig and it pulls in a freelance gig over here and then um but the the scariest

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thing I've ever done in my professional career is pulling a job out of that vacuum and the seeing what it sucks in

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yeah right and for me um you know I I'm whatever Dave Ramsey is I'm the opposite

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of and that is not a strength it's a major weakness but uh so there was no six months of living expenses and doing

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it um the and I'm I'm certainly not advocating for taking massive risks uh

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there are ways to to take risks that are calculated and ours was not it was just

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here we go this feels like the time Y and uh let's do it so we jumped in man and uh and there's there's something to

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that though like you think about a c there's power in that like if you tiptoe into it like you you may back out yep

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and most people do most people do back out I mean but you could also get

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acclimated to it and end up doing it in a a more controlled manner so like there it's it's funny there's there's

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advantages and disadvantages to each yeah if you um like I'm a metaphor guy it's like if

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you're like I'm I I may go to the Olympics like your training regiment is

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dependent and built around this could happen if it's like you're going to the

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Olympics like it or not you're going your training regimen looks very different right um and so when you

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remove the security of a salary it changes the way you approach your

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business well that's the whole concept of of leveraging yourself um and again to a fault I have leveraged

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myself a couple of times yeah to where it's like when I have no other choice like when I don't even write out the

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first letter of Plan B like I don't even put the B down you've got to make something happen like it's like uh Mikey

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he the Vikings right burn the ship yep you burn the ships you burn the ship because you've got nothing to come back to we've got to we've got to succeed

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yeah um and and that's very much where we were um we really poor and I I say we

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at this stage I'm talking about my wife and I yeah um just went for it and and something I often talk about with folks

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that are thinking about taking that plunge is that there are upsides and downsides for sure um you know and any

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business is going to have highs and lows but one thing I remember thinking is that the term fixed income I always

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thought of as a positive yeah it's fixed in that I can count on it right right to a degree but fixed also has a ceiling y

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it does there's another side of that sure it has a and if someone else is in is in control of that income yeah is it

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actually fixed totally as soon as that person doesn't person company whatever doesn't need you anymore sure or maybe

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they fall on a hard time and again they they can't afford that fixed like it's not really secure at that point time

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somebody else decides it exactly and and I think you you know and there are lots

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of businesses that in the first few years make less money than they did in their salary positions case and point

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well I think you know timing was key for me this was like right you know 20 Co happened year one of or like into the

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the first year of our business and so it was both the scariest and best

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time in this a lot blossomed out of Co in our industry people realized I can't go knock on doors how can we reach

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people oh it's let's let's leverage social media video content so like there there were on our side of things

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definitely Pros to poses yep and and there's so much there you know like the the first clients we had like my very

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first official client as uh what was then Wetzel media now chroma creative

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was be brothers yeah still a client still a client one of our favorites and so um dude side note real quick the

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Bristol video yeah that that was such a special

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project for us and it felt like the culmination of a lot of of years of of

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work on their part and our relationship I'm not saying that it gave me the chills like the the Dell junr to his dad

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video did oh Lord but it gave me it gave me the chills Nars in my blood yeah

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racing in my blood used to drag race yeah did was I forgot to put that on his list drag racer I'll take I got a Wall-E

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for anybody that's in drag fans out there I've got I've got a got a a real

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big boy trophy I was a very little boy when I got it but I got it nice that day you became a man yes I did racing Legend

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I have this thing lately where like things become book titles or chapter titles in my mind okay

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um one of my one of the things I remember most about I won a big race when I was like 12 years old okay and uh

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one of this hopefully my mom's not listening one of the things I remember most about that day is that my mom Peter Pants nice and so oh shoot book title I

29:20

I became a man the day my mom Peter Pants listen I'm going to go out on the limb and say your mom's probably not an avid listener faith and Frames you're

29:26

probably safe hey we all know moms though if she finds out that I was here in trouble in

29:32

trouble that's true I had I had a similar experience but it was with tractor pulling another manly thing I

29:37

got some big tractor pulling trophies yes go man man I like you more now than I did before we started this got drag

29:44

racing and Tractor Pulling here on faith and Frames yeah um so anyway that was a side not I don't remember where I was

29:50

going well no I mean you were you were getting into media and how you ended up your your first client who is now still

29:55

current Cent thing was a full circle moment a lot of ways um so yeah those

30:01

but the reason I mentioned be brothers is that those like loyal clients that were patient with me while I like

30:08

understood how and still am understanding how build a business um

30:14

funny Point um yesterday so I've started the process of meeting with a go a coach

30:21

goach a goach uh meeting with a coach um and he asked me yesterday I've never

30:28

been asked this question and it was so powerful for me to consider he said um

30:34

are you or do you consider yourself an entrepreneur or just someone doing something they loveh and I was like whoa

30:41

that's a tough one can you take the radio both yeah that's that's a tough approach maybe I don't know and I'm

30:46

still sort of digging into my answer right U because you know I had I do have friends who have had like multiple

30:54

successful businesses that have nothing to do with each other right like food industry their full their goal is I'm

31:02

gonna build andit and um f a fine-tune machine of a business until it's making

31:08

me money and I'm it's passive in some way right it's passive or I can sell it yeah um so I I think my answer right now

31:15

is that I'm someone doing something I love with an entrepreneurial spirit so I

31:20

do um I do hope that I can set aside passion and and just my interest in some

31:26

ways yeah um for the sake of the business being a better business right okay um and but I

31:32

do think that one of those two has to drive and so like if I were just an ENT entrepreneur I'd just be looking for

31:40

maximizing profit yeah maximize a a almost like the McDonald's system totally and and when I look at the

31:47

behavior of how I've ran my business it is much more aligned with um someone doing something and I don't think either

31:54

of those is better than the other people love entrepreneur yeah yeah um there's definitely times though where different

32:00

characteristics of each you know they'll show themselves like I know one thing that's very tough for Creative People

32:06

Like Us is we sometimes forget about the business side of things which I got a

32:13

lot to say about that yeah I mean and and it can be tough it can be very tough because we want we want the art to shine

32:19

through you know we want our passion to shine through and at the end of the day there are times where no if you're not

32:25

and we talked about this off camera if you're not solving the problem MH yeah it doesn't matter and unless it's like a

32:31

true passion project now if it's a true passion project sure let all the art shine through but if it's a a client

32:36

project and you're excessively artistic but don't solve their problem right that's where that tendency can be a

32:43

little bit detrimental to the business I think it's exciting too though you mentioned be brothers yeah and their

32:49

patience with you and so like that's one thing that we try to and it's really hard on a discovery call or if like

32:55

you're just just now discovering and and talking to a a prospective client to

33:01

explain like be patient with us because we're in this with you you know what I mean like

33:07

we're going to figure this thing out together sure it's going to take some trial and some error um those are some

33:14

of the most fun clients to work with is is when that patience does exist they

33:19

understand like look we may not hit a grand slam in our first at bat right sure um those are always really fun yeah

33:26

yeah and and that's trust ultimately is and so yeah working with clients that trust you is some of the most rewarding

33:32

work oh yeah there is even if even if you haven't fully earned it yet yeah and that was the case with the be brothers

33:38

guys is that um I hadn't earned it yeah um in what way was it like skill set or

33:43

was it just it's a new relationship so we're still filling each other out like how had you I think the main thing is I had no portfolio right like I I mean I

33:50

had freelance work that I had done nothing in their world right and so they just saw something in me yep and and

33:57

trusted that I would you said something a sec a second ago that I think is so key um you said when you obsessively you

34:05

obsess over the art H yeah I do think that um one of the biggest weaknesses of

34:11

creative type entrepreneurs or people doing something they love is that we can

34:17

Coast on the things we obsess about another way to say that is that we can rely on our strengths yes so and and we

34:24

should but I think it's possible that you can do a thing so well yeah

34:32

that it enables you to do a lot of other things really poorly what I'm learning is that that is

34:38

shortlived you can only do that for so long your deficiencies will eventually shine through you're saying totally and

34:45

well they'll eventually Eat You Alive the the thing you do really well or the your primary strength there so much

34:51

there one somebody will eventually do it better yeah Fair two or are already doing it better or already

34:58

will be who see value that one thing Alone um so you know I do think that

35:06

there there to me part of being in a trying to build and grow my own business

35:11

is finding balance between just leaning hard into who I am knowing and accepting

35:17

this is who I am right and finding new ways to push myself and grow or put the

35:23

right people in the right seats on the bus that was going to be my next question so as as a creative person because I know my

35:29

answer to this typically is well I know my strength so well and I know my

35:36

weaknesses me personally if I have the option I'm going to find those players

35:41

like I'm going to find my pitcher I'm going to find my first my short stop I'm going to find my center fielder so that

35:47

I can focus on you know managing the team basically being being in the Dugout

35:52

and and you know again there's no right or wrong answer but where do you fall on that scale cuz I know one of the things

35:57

that we had uh talked with you about before was you know your your mentality

36:03

on on like delegation and things like that so how does that present itself in jordy's business as the creative yeah

36:10

because we often differ on that yeah well the first thing I'll say is that I have none of this figured out like very

36:17

much um every day experiment M people have it way more figured out than I do that's for sure but that's something

36:23

that I I want to touch on later but yeah I don't I'd argue nobody does but going right well um so there's a couple things

36:30

here one is and maybe the most important for me in the season that me personally and my

36:37

business that we're in is all the way back to my sort of origin story is that

36:43

um and one thing this this coach has already helped me with is where is the train headed uh in the same way as those

36:50

early days playing music full-time I didn't I didn't know what the bullseye was and so didn't know what a win was or

36:57

because I didn't know where we were going we could have taken a WR and I wouldn't have known yeah if you don't know where you're going you're not going

37:02

to anywhere and and that's easy to sit here and say it's more difficult in the daytoday of business to say like he he

37:10

asked me he's like what's well first of all he's like what's your mission statement and I was like I started

37:16

giving him chromas he's like no no no what's Jordan what's your mission I was like what yeah I don't I don't know yeah

37:23

so so I've even since Lindsay and I have had lots of discussion for me right now this could change it is

37:29

I want to do work that matters that enables me to focus on what matters most which is my which is your family and um

37:37

and so that when when you're when you're whether you're talking about delegating hiring positions or growing into a a

37:44

niche or whatever with a North with a this is where I'm heading I'm not

37:49

talking about how there's a lot of that could be talked about there but but where where are we going um every

37:55

decision you make in your business um well it should be pointing towards that and and that's you know that's

38:00

probably sounds really simple and like duh to a lot of people well that's goal setting 101 I mean it's no different

38:06

than you know in the previous industry that I was in every single quarter we

38:12

had to sit down and look at goals because if you're not setting goals you don't know number one you don't know

38:18

what decisions to make because again you don't know what you're pointing towards so there's at that point time there yeah what are you striving for there's no

38:24

right or wrong answer but you're going to be spinning gears at that point in time and I would even say that if we're

38:31

using the metaphor of the train goals lay the track right they they may not be the the destination the goals help you

38:38

get there even but one one thing that I've consistently come back to I had this word last year that I wanted to be

38:45

true of my business and that was Simplicity yeah I want it to be simple yeah um what I'm learning even I'm like

38:53

a few weeks into learning this I feel like is that Simplicity requires

38:59

complexity it takes a lot of work to make something simple so like an author I forget which famous author said this

39:06

but I heard it yesterday said um I'm sorry the Letter's so long if ID had more time it would have been shorter

39:13

it's like the work of of simplifying our business takes a mountain it's a

39:19

mountain of work it's a mountain on the back end yeah yeah so I think what I meant by that was like I want to focus

39:24

on my thing and just do that really well and that provide an income that I'm comfortable with right what I'm learning

39:30

is that if I want chroma creative to be simple it has the work of of sharpening

39:37

the tip and narrowing our path um is going to take a a lot of work and a lot

39:43

of time yeah and is that work and time that Jordy the individual can do or wants to do well and and that's what I'm

39:49

wrestling with I think that uh I think you've already to a degree delegated at least one task so

39:56

you said said you're starting to talk to a coach yeah so you've realized that there's at least somebody maybe above

40:01

you laterally to you that offers input totally I had three goals for my coach I

40:06

went looking for one intentionally I wanted someone that would help me identify my pitfalls and Hang-Ups

40:12

someone that would help me develop systems and processes um to accomplish my goals uh and then someone that would

40:19

hold me accountable on both of those things there you go and U which is good cuz as the individual we don't hold ourselves accountable typically at the

40:25

end of the day don't and what's been so key for me already is that the so far

40:32

the like path or plan that he's laid out is it I didn't get excited about it

40:37

because it wasn't at all what I was planning which I think means is exactly

40:42

what I needed does that make sense so that's just resistance that's totally that's the the uh what is it the The Art

40:48

of War or no the war of art if you the the book The War of art like that's totally just resistance and resistance

40:54

is the very thing that you should be doing but you're not because XYZ reason you can't do the same thing and expect a

41:00

different result that's straight up here won't get me there so I shouldn't say I wasn't excited about it it's just of the

41:06

list of things the things I wanted to start on are at the bottom of his list things he wants to start on are at the bottom of my list you know that's um

41:13

that's that's biblical though oh totally discipleship which is Mentor uh finding

41:19

someone so like that's something that I've recently been learning is like okay everyone has something to offer

41:24

somewhere like if you saw I saw an illustration and it was the easiest thing I'd ever seen you you think of

41:30

like your skills on a on a 0o to 10 scale like say video wise Jordy you're a

41:37

seven well guess what you can help a zero through a six totally you can even help a seven but you're going to need to

41:43

look to an eight nine or a 10 to get further in order to grow it's no different than like spiritually mhm

41:50

you're going to look to someone who's walked it a lot longer than you to help guide you through these things because

41:57

they know what you're going through and they can help you through these things like yeah that's that's biblical and Jesus even turned that on his head a

42:03

little bit when he would say stuff like um he would encourage someone way

42:09

further along to think more like a child yeah like a a a three could help a seven too in some ways like hey dude you're

42:16

overthinking this go to that Simplicity thing like Simplicity coming through complexity you know a child does things

42:23

so simplistically I love their prayers that's the me is like you know you'll hear these

42:28

beautifully Poe eloquent prayers you know jok's like well they didn't get

42:34

above the ceiling right but I know my 2-year-old who just said you know God can you help me on this t or whatever

42:40

right you know it's totally it's the most simple childlike Faith yeah absolutely um and they mix in a little

42:45

bit of the Christmas list sometimes too I mean it's it's always fun time have a Barbie house uh who doesn't want or

42:51

Barbie Jeep yeah or Barbie je there you go Barb je PAW Patrols are our current Affinity oh we love Paw Patrol in the

42:56

house I hate it but Reese loves it so um so yeah so the I feel like there are

43:06

chapters and seasons of every person and every business and um I will say that I feel

43:11

like you know when things are great uhhuh um it's real easy to just sort of

43:16

like Coast to glide through those Seasons you you neglect those small

43:22

tasks that get you to where it is great right like and so if you're not doing those

43:28

things guess when you're going to see the the ill the ill effects of that when the good runs out when the good runs out

43:35

the good ran out cuz you stopped doing little you know what I'm saying it's no different than like even a relationship with your with your spouse right right

43:42

yep oh totally good good friend of mine um shout out Josh manuso Josh was uh I

43:47

love his bits he phenomenal Josh hilarious um but he was in sort of video marketing content creation space for a

43:54

long time and uh he was sort of off- ramping his business to focus more on his sort of acting and comedy career

44:00

when I was on ramping mine and uh so I was he was actually sending me a lot of work yeah and because he was still

44:06

getting a lot of calls about video work and so he every now would just sort of check in on me and say how's it going

44:11

and I'll never forget year one he was like how's it going man what's what's business like I was like dude it's been

44:17

incredible we're rich like yeah and uh and he was like well uh he said Just

44:23

remember winter comes every year y yeah and that is that is one of the truest things my business oh yeah for sure

44:30

that's any small business well but it's specifically with ours it it it's it's impacted because of just marketing and

44:36

the way that things work with marketing right the budgets have generally already been spent prior to Christmas they've

44:42

not yet sat down and made their budget for the next year that happens mid to late January so so literally winter is

44:48

every year yeah like it it it aligns with the with the cold season um metaphorically and you just but that's

44:54

fun too well I say it's fun you know sometimes it's not fun but I think it's a I think it's a great season at that

45:00

point in time to take on more of the the learning approach to the business like

45:05

what you've done like just seeking out a coach I'm sure that alone has kept you

45:11

busy enough through the winter to where like it's good that you were able to focus on that well and you guys recently

45:18

talked about inag stuff on your uh socials and and it's good and bad you

45:23

know so I'm a four-wing three and my three-wing I need to perform well yep and uh you know every every failure or

45:31

struggle is either for me an opportunity to grow or to just take that like I've

45:37

been dealt a crap hand yep and victimize myself um and so yeah there's Business

45:44

Health but then there's spiritual health physical health uh mental health that play a massive role in my ability to see

45:52

the light in in those uh Seasons where things are are more challenging oh yeah

45:58

and to take ownership I think that's the big one for me is like that finding the balance between like I got to own this

46:04

because it's mine but not just absolutely destroy myself right in the process um and that's been key and and

46:11

one of those keys has been people um there have been multiple Seasons even in the 5 years that chroma has been alive

46:17

there have been lots of Seasons um and you know at one point we so my wife

46:24

Lindsay Works full-time in the business actually a uh by trade she went to school got a master's degree in speech

46:30

language pathology and so worked a little bit in that field um is extremely

46:35

passionate about the work really struggles with the bureaucracy and how Insurance works and how prioritizes

46:41

profit over people and blah blah blah um but uh so she uh she is a two-wing one

46:49

and which is funny cuz you you you brought that up you you said jar what what are your numbers we hadn't

46:55

discussed this yet a 21 I'm you said uh I I said I'm a 21 and you said I thought

47:00

so the person I love the most in this world is also a 21 um and I'm not saying that we should be married but and that's

47:07

not what you're getting at but like it was funny that you picked up on that without me even you know divulging that

47:14

I'm not an like I I'm not the type like I'm not I don't need to know your inogram the first time we meet but I

47:19

just saw so much of Lindsay and you but um you know one time it was like Lindsay's full-time in the business we

47:26

uh we had hired Jeremy good shout out JG oh love Jeremy um incredible dude and

47:31

I'll sort of speak to both of their strengths in a secondy on I got to get on here and then um we had a uh and

47:38

still do um part-time people that will sort of sort of use as needed and then

47:43

intern we have had interns on and off throughout the years and um so you know

47:50

one of those one reality there is leaning into other strengths um and an example example of that would be like

47:56

Jeremy for example um Jeremy if you take like take a post project for example and

48:03

for folks that aren't in the video world like an ed editing of videos editing U which there's lots of aspects and and

48:09

pieces to an edit cutting and yeah yeah pacing um but Jeremy can get an edit

48:16

from 0% to 70% roughly two times as quick as I can

48:21

yeah um and he's that's his strength and where he he enjoys that process right um

48:27

for him the final 30 is a drag yeah I got you and I'm the opposite in that way

48:33

I can I can procrastinate and and be frustrated through the first 70% but

48:39

then like really love the like oh the dialogue if we dialed in the dialogue

48:46

like right the even just 10% there would help and this isn't the right song that rroll clip is 3 seconds too long is it

48:53

because you also like see the finish line coming yeah I think I think it's partially that but um but I think I get

48:59

the most it just those minute things I get most excited about like I would I'd

49:05

rather finish building a car that someone started than um you like the plating part of cooking yeah yeah

49:12

totally yeah let's get the and and now that's a post- production process I think of production in a completely

49:18

different they're different for sure but um so Jeremy was I mean like there were

49:24

plenty of times that he like what you got for me and it's 10:00 a.m. and I'm like what I had for you is done yeah um

49:31

and so he kept me on my toes and and would sort of push the train down the track yeah Jeremy's a doer he's AER and

49:38

he does it well he is a doer um Lindsay my wife that she being tuing one her one

49:44

is strong in a work environment and so it's so much more that Administration

49:50

and and calendar and time if I had to put it quickly Lindsay has the ability

49:56

to place herself and her reality in the future squarely where it matters so for

50:03

example if there's a shoot and there's lots of moving parts and it's we're 60 days out from that shoot I am the least

50:10

futuristic person I know and so she can she in her mind it's happening today

50:16

yeah and she can The Details Matter today 60 days away as much as they would

50:22

if we were on the way there whereas for me I'm like once we're once once it's like all right I take a shower I read

50:28

this morning I did a little workout had some breakfast and it's like what's going on today oh we got a oh that's a big shoot yeah today oh gock forgot hair

50:36

and makeup is that still which literally happened last week um you know are but

50:41

do three of the four people on this list don't even know it's happening you my it doesn't matter until it's here right um

50:48

whereas Lindsay can squarely Place herself in that reality and then treat it as if it's happening right now she'll

50:54

often say to me pretend it's right now yeah pretend it's happening tomorrow I've got to get you in this head space so that we can discuss this and that

51:00

changes her perspective of the whole business um she can think futuristically and so um she probably is frustrated

51:06

that like yeah we should be knowing where this is what's our Target where are we headed y um and but she also uh

51:13

the other one of the other things that she's so good at is that um I have this mode that I sort of go into when it when

51:20

during production and um and I also awkward socially anyway and she is the

51:26

most incredible at just loving people listening when they talk um and like so

51:33

any client that ever interacts with both of us I'm dead to them after that oh she she is their she is their happy place

51:40

she's a great probably also yeah I was going to say that probably piggybacks into her other strong suit which is the

51:45

communication oh totally like you and Garrett Sim are similar in that regard yeah you're the person who will pop into

51:52

a group text four weeks later and say sorry I fell asleep M MH you know like

51:57

that's just you guys we're iners communicators yeah and even at that I'm awkward um yeah so so Lindsay she's

52:05

full-time with me and right now it's just her and I yeah um and and so then

52:11

you know like it's such a journey like Carter uh Carter wine a friend of ours

52:16

who is he's done primarily post-production work for us and um

52:21

Carter is phenomenal with the fine minut details he's like me and that I have to

52:28

often like hey there is a deadline you know I'm that way where like someone has to remind me like whether or not this is

52:33

100% it's due so it has to get done better than perfect he's phenomenal uh with and and oftentimes Carter he'll

52:41

work when we aren't which is a weird thing so like we in our office is in our home and so like I'll let you in the

52:46

studio door and he's there till bedtime and it's like we often last summer specifically he was working a lot um and

52:54

we'd be eating dinner and I'd forget that he was down there Carter's in the basement hey you want a steak Yeah they

53:00

wear multiple times bring him dinner and um that's funny so but yeah the seasons

53:07

man and and challenges you know one of the uh one of the biggest challenges I'm

53:12

facing right now is um I think Under the Umbrella of that com uh Simplicity

53:19

requires complexity thing and that's that there so there one of the things my coaches been talking to me about is uh

53:26

this guy Donald Miller Donald Miller wrote a book called um story brand I think it's like yep it's more than that

53:32

the title's longer than that but that's the gist of it story phenomenal book but he also has another Endeavor called

53:38

business Made Simple where um it's basically a lot of the same principes from principles from story brand but

53:44

specifically for businesses okay and um story uh business Made Simple breaks

53:51

down the elements of a business like a plane ah okay so like and I'll get this wrong because it's all new to me but

53:57

like the cockpit is leadership um the left engine is I'll get these wrong

54:04

marketing okay the ride engines products uh the fuel tanks are cash flow MH and

54:11

then there's one more uh oh overhead is

54:17

um overhead is the ride engine products are the wings okay okay I got and so like the idea is like products give you

54:23

lift yep um and cash flow let you get from one day Su to the next and so I

54:28

took a quiz to like sort of rate the health of my plane business and are we

54:33

crashing he said it's like the Ron White plane all the way to the seat of the crash my coach said he's like what do

54:40

you think about that that uh evaluation and I was like we're bracing for impact brother so but but what what I'm

54:47

learning is we got half an engine and the the stick ain't working yeah and like well and I would have thought that

54:54

the product was my strength like the end result um and I'm thinking I was thinking about

55:00

that wrong the product is what what your your potential customer sees before they

55:06

ever interact with you like what are your what what are the things you can do for me right so I have I have zero

55:12

Clarity other than like here's the here's five projects I'm extremely proud of from the last six weeks yeah um

55:18

versus like here are here's the small medium and large of what we do take your

55:23

pick um and then but what what I am realizing is weirdly enough sales are the strong suit

55:32

like if I can sit down at a table with a prospective client I think threes are

55:38

often referred to as the chameleon I can absorb their brand and and use language

55:43

to give them a confidence that I can bring their project to life in a way that they'd be proud of and that would

55:48

represent you would have been a killer in insurance man everybody knows that insurance is doing real well so I'm

55:54

notos you would have been a killer I mean there's it's still not the end or it's still not too late you would have

55:59

been a killer in Insurance um well so the like for me um I need I need to work

56:08

on clarifying my products and marketing those products which is so funny because it's like that's what I do for my

56:14

customers for my clients I clarify their message and I help them Market it um and

56:20

so you know that's a season that I'm in it's like holy cow this thing's been

56:25

circling on one engine yeah uh for 5 years in some ways that was us that was

56:30

us until we talked to Brianna and and a couple of other um coaches is like we

56:36

don't know what you actually do yeah I I point I paid a guy you know three or 4

56:42

hundred bucks to tell me that our website was trash and I was like which we knew yeah we already we already knew

56:47

it we knew it we were just ignoring it but he's like I don't know what you guys do like there's some you know some

56:52

pretty looking stuff on here but I don't know what you and that's that's story brand stuff yeah he he's like that was

56:58

prior to our Rebrand right that was prior to the Rebrand which I mean there still could be but Brianna told us the same thing she's like you know your

57:03

guys's s has some cool stuff on it but what do you do yeah I love this so much like I'm I'm I'm judging my current

57:10

website currently which if you don't hate your website I can give you a name and he'll he'll tell you that it's bad for go right cost you a couple dollars

57:18

if you're in a creative job yeah and you don't hate your website you're doing it wrong yeah I don't know anybody that

57:24

does similar things to what we do and doesn't hate the website um that probably well we neglect it a lot of oh

57:30

it's well it's like the mechanic drives the Gen car that's the example you use all the time well so my website I'll

57:36

just I'll just read you uh because it's exactly what you're saying that it's

57:41

like what so what is it that you do yeah um all right so at the top of the chrom

57:48

creative website gomac creative.com says leading content creation company

57:54

dedicated to creating incredibly highend content that tells your brand story so let me just let me just pick this apart

57:59

for just a second first of all jargon there so much jargon what is content creation it's a buzz word to a lot of

58:06

folk because it's like in our world content is it's what

58:11

we used to describe a a myriad of oh my gosh mediums and stuff yeah but um to

58:17

the average person content is like warning graphic content yeah uh like you

58:22

know it just it's such a it's such an industry word um but even then what is a content creator what is what are they

58:29

creating is it like the script to make the video right is it the video itself

58:34

is it photos is it a website what is content what is a content creator dedicated to creating incredibly high in

58:41

content again content but what's a what is what is incredibly high in mean

58:47

what's your metric whether it's highend or low end I think of like I think of speeches when I come to this like we're

58:53

going to create the best content creation ever it's going to be it's going to be so good it's going to be such such good content um well and it's

59:00

also I'm positioning myself as the hero there this is a story brand language we're create it's incredible oh my God

59:08

what we do is incredible it's probably the best you've ever seen I've got I've got one adjective describe what I do and

59:14

it's incredible it's incredible it's incredible uh and and here's the big one that tells your brand story story is

59:21

maybe the most used word in the world of video aside from cinematic

59:27

follow closely by cinematic and make it more cinematic and while I'm I'm such a Believer like so like what I do yeah is

59:35

I break down a brand into a three-part story and I'll I'll give you my new

59:41

mission statement here in a second or or tagline whatever you want to call it breaking news um yeah but uh that so but

59:47

I have to figure out how to say that in a way that is not noisy right um and so it's got to be direct yes so our new and

59:54

this is a this is work in progress but um I've written it down but I want I was going to see if I could remember it but

1:00:00

I won't it'll take you a little while so let me get to my note here

1:00:08

okay see see if I'm G get your opinion on this okay if this helps it's not noisy it doesn't use industry language y

1:00:16

um and accomplishes hopefully what Chrome is about we make video we make

1:00:21

video content that looks like a movie that feels incredibly authentic to your brand and works to inform and Inspire

1:00:29

your audience much more so it's like there's still some like there's some in there video but we said video content

1:00:35

we've been specific what medium already looks like a movie and that was basically like I want to I want you cuz

1:00:40

here's what I hear all the time you want to separate yourself that's it's incredibly highend you want to separate yourself well because you know in our

1:00:47

world and for any business people out there listening if you buy an ad on wjl

1:00:52

here's I've heard this 100 times they come out and shoot it for free yeah they do so what I have to do is help them understand that's great if that solves

1:00:58

your problem I'm so on board but what we're talking about is a different thing it's not a better version of the same

1:01:04

thing it's a different thing alog together and so uh this is an actual

1:01:10

solution that helps to me saying movie takes them out of a Johnson City Honda

1:01:15

commercial and puts them in like he where are they located John C Honda yeah

1:01:20

yeah I don't know can guesses try uh Irwin maybe there you go

1:01:28

WV uh and then I think the the incredibly authentic that's the um I

1:01:35

think that businesses are very protective over how they come across

1:01:41

they are and so knowing that like you can trust us with that yeah we won't we wouldn't put it out there if it wasn't

1:01:47

authentic to who you are and then the final thing really what I had before I said Works to inform and Inspire your

1:01:53

audience was that that it works yeah that's the goal is that okay it looks like a movie cool yeah it um it's

1:02:00

authentic to my brand cool but if it doesn't work yeah I don't care that's that's uh that's that takes me back to

1:02:07

my it days one of the things that because I started out on the Heth desk which all you're doing is is fixing people's problems which I enjoyed

1:02:13

because I like the troubleshooting yeah I mean I I going back into life it's like okay this makes sense I was probably always a but anyway the whole

1:02:20

thing with most people's disdain for it Folk is that they talk over them yeah they

1:02:27

use they use industry jargon that completely makes sense to any other it person you could say but it makes me

1:02:33

feel stupid you could say oh we just need to we just need to change a subnet mask on that printer and it'll start communicating like great but is it going

1:02:39

to print what is a subil well so so it's like again you've got to be able to drop

1:02:45

the jargon and relate to the person who doesn't know what a subnet mask is and you've got to be able to put that into

1:02:50

essentially layman's terms and that's that's important with what we do too like I I I find even sometimes still

1:02:56

today like when we're talking to people it's like if I replay the conversation in my head I'm like we we we talked over

1:03:03

their head there um and so we've got to we've got to find ways to simplify yeah

1:03:10

but like have you ever heard a guy named Bob Ross oh yeah my man little little known guy how long does it take him to

1:03:15

paint one of his scenes on his on his shows like 30 minutes an hour yeah but that's with all the talk he probably do

1:03:21

all talk yeah okay but like that's still pretty quick you you whip a painting in

1:03:26

10 to 30 minutes yeah well and it helps me in the process cuz if I'm following along with my canvas I can draw that

1:03:32

same how long how long did it take before he just says you just take your knife yeah like now he it's simple it's

1:03:39

oh yeah but I'm saying like you you're talking about sharpening the tip right yeah well that takes a lot of time it takes so much time I mean how many

1:03:45

paintings has Bob did Bob Ross do before he got a television show can make it look really simple so well and here's a

1:03:52

struggle I have I feel like the people who like for example I found um a

1:04:01

another content creator small agency type guy um not anywhere near here who

1:04:08

he I feel like he and I are opposites okay his he's got the products and marketing side of his business on lock

1:04:16

down got it down and his his actual execution the deliverable that he gives

1:04:22

his clients you know I would really struggle and feel like I didn't we see

1:04:27

that all the time but golly that guy's probably a millionaire and I guarantee you every client he has is like I'll

1:04:33

never go anywhere else he's a he's a bajillionaire which blows my mind so and he's so he's he's

1:04:39

solving their problem yep um not in the way necessarily we would no like we the

1:04:44

creatives think it needs to be solved oh gosh it's not incredible certainly not incredible but I feel

1:04:50

like it for me it would take discipline yeah sure I've got to like I have to

1:04:56

bend you have to put the art aside yeah and uh and not even it's like on some

1:05:01

level I should be able to do like I've been doing that long enough that I should be able to do that on some level on autopilot I was going to say you

1:05:07

could be you should be able to Coast on that but there are times again where when it comes to like business decision

1:05:13

versus artistic something has to take a backseat totally and with that guy specifically and there's many other there's so many examples of of agencies

1:05:20

one who uh yeah there's so many there's so many agencies like that I can guarantee you if if we look at the bank

1:05:25

statements they're probably rolling in a whole lot more than I am totally because they're out there actively solving the

1:05:31

problem and they can put the art to the side yep yeah and and you know so we that's a that's such it's such a journey

1:05:38

though like there will be and it's probably a big struggle for your wing three um I am also a wing three so I

1:05:45

understand as you know performers that it's tough no well that's like we were talking about earlier is that you have

1:05:51

to find the balance there between beating yourself up yeah and using it as data y to move forward yep um but I do

1:05:58

like the new Direction there cuz Brianna did the same thing with us you know our our mission is we Inspire love for

1:06:03

active living through photo and video that moves your business forward yeah I love it whereas before that I'd be like

1:06:10

yeah we we shoot pretty pretty footage yeah like that that was our that was our mission statement yeah same thing it's

1:06:16

incredible it looks incredible the best right but we weren't actually solving problems and we had no Direction no

1:06:22

target audience any of that stuff and so she was able to help us we're still dialing that in we're still dialing but

1:06:29

we were conscious about it right we be I think becoming conscious about it was the important part because then we knew

1:06:35

no there are a few things that we can at least again lay the track down yeah and

1:06:40

and let the track guide the train well like your hero deacons oh yeah do you think if you asked that guy he had it

1:06:47

all figured out like he he would say yeah I've mastered it all he'll still tell you he don't yeah exactly I would

1:06:54

say the opposite but well right but here's the thing like that's the that's the thing that you know the Finish Line

1:07:00

doesn't exist it keeps getting moved back what however you want to illustrate that um also the tredy for instance

1:07:06

you're you mentioned be brothers they were patient with you yeah you feel as though they were more patient with you than than they were in their business or

1:07:12

whatever but like I would I would probably guess and say that their first builds they could probably look back now

1:07:20

and be like I cannot believe I called that finished that's the tragedy creativity though like you're always

1:07:25

going to look back and say to a degree I hate this I called that finished and delivered that to a to a client that

1:07:31

paid me money right you know um I I do think that's I do think that's heck I

1:07:36

looked at work that I did six months six months ago and I'm like yesterday I look at stuff from yesterday and I'm like I

1:07:42

remember being stoked about this thinking it was good now I can absolutely pick it apart here's a here's

1:07:48

a potential reality is that our the the areas of our business and even personal

1:07:55

life that we haven't been disciplined and built systems and processes that

1:08:01

enable us to give it our all so like that's my like I'll give it my all on the last stretch when it matters most

1:08:07

but what would it look like if I had built systems and processes that allowed me to daily yeah give it if this one

1:08:13

project I'm going to pour myself into it every day so that when I do hit doesn't mean in a year I won't look back on it

1:08:19

and be like man that could have been so much better but in the moment that i h s

1:08:24

I have zero regrets and that's tough that's a tough because it takes so much

1:08:29

discipline and daily work to get to that place and uh and and I think that

1:08:34

shooting for that place and being at 70% of it is way better than just like ignoring it yeah than just pretending

1:08:40

that or just coting on the thing you do best yep the delegation thing is tough and we can we can close out with this

1:08:46

but like I I I approach delegation from a standpoint of like yeah I know I'm not

1:08:52

the best at everything like I will go ahead and tell you that I know that I'm not but maybe it's a sense of Pride

1:08:58

maybe it's a sense of uh curiousness I like to at least know

1:09:03

enough about that process to where like even if I do hire that out I understand what they're going through you know what

1:09:09

I mean like um for instance like I I I really enjoy doing a lot of things at my house that most people would probably

1:09:16

hire out but I like trying to figure it out and then I've got a better appreciation for it and all these things

1:09:22

it's like I heard somebody say if if someone can do a task at 80% as good as

1:09:29

you then you should be delegating it I'm like okay shoot that's some pretty high

1:09:34

standards I'll give it to them if they got it at 50% well see this is where we differ right well to me the question is

1:09:40

why delegate do you delegate because someone's better at it than you or do you delegate it so that you can do what

1:09:46

you do best Ah that's fair see I approach it from both those mentalities I'm like a I know there's people that are better than me XYZ but B it gives me

1:09:54

time back I'm a big I'm a big proponent of buying time sure um because time is

1:10:00

the only thing that we can't create tot we can create money we can create all kinds of things but we cannot create time so if I can buy that time back

1:10:08

again maybe it's with a 50% maybe it's with an 80er at the end of the day the result for me was the same I got my time

1:10:14

back I think it's time well spent learning though like that's that's where my brain's like no I like to know yeah I

1:10:20

like to know how this Road's built appreciate it would assume if I don't know your target audience but I would

1:10:27

assume that if the folks listening are business are people trying to build a business on some level um the question

1:10:33

I'd be yelling at my steering wheel is delocation cost money yeah right and

1:10:38

that's typically one of the big issues is it it does cost M starting out chicken or the egg it's like do we do I

1:10:44

delegate which enables me to have the time and to go create to go do the thing I do best you got to be pretty forward

1:10:50

thinking though right to to to make that it's like okay I know if I spend this money that I don't have right now it's

1:10:56

going to be better six months down the road totally and I I feel like my the biggest weakness in my business is that

1:11:03

every project is new every process is new the the and and that has its

1:11:08

strengths right um but the like the systems underneath

1:11:14

right the products and and like uh linday and I were talking yesterday you

1:11:20

know we have one client who approached us we was like a an hourong Discovery

1:11:25

call which led to about a 2hour in-person meeting everyone left excited

1:11:30

and inspired and Y and then you know for certain CL for certain size projects we'll do like fullon pitches here's the

1:11:36

full production plan what it could look like all their branding and mood boards and all that fun stuff and so we we've

1:11:43

you we had well over a day of time oh yeah um and and didn't land it and so

1:11:50

there's two ways to look at that it one is like well you know a lot of work not everybody's going to appreciate what we

1:11:56

you know and that to me while that may even be true that mentality serves no one right and so instead to have this

1:12:04

like all right we what do we learn so like for example one thing we learned from that is that like this whole

1:12:10

process should be the same we should have and even if it's different on some level for every client knowing like what

1:12:17

point do we decide we're going to show them what the final product could look like at what point do we where is price

1:12:23

come in like you and I we all we all both know or we all know that price

1:12:29

plays a major role in whether or not a project comes to life and so like why in the world isn't that the first thing

1:12:34

yeah why do we not ask for budgets on address this elevant today exactly CU you know that that doesn't waste their

1:12:40

time doesn't waste it's not about wasting time as much as it's about like are we the right fit I'm not going to root chis possible every night for

1:12:48

supper because I know I can't afford that you know what I mean so yeah it's same thing and and to me again I view

1:12:53

that as a weakness of mind I haven't created a product line that folks see themsel in and know where they fit how

1:13:00

hard is that though because Garrett and I were literally talking about this yesterday we we find okay so yeah you

1:13:07

may have some pricing structures like day rates or or something that you use that are essentially standard across the

1:13:12

board but at the end of the day like each project is different each Project's different it's going to require different things so it's like it's

1:13:18

really hard for us to put out like here's our menu you know what I mean so hard I think that it's I think that the

1:13:25

menu can change but again the cooks in the back of the kitchen they're still the same Cooks that's your processes

1:13:31

it's hard to streamline that part that I had I saw a guy um in the same camp of

1:13:37

like product offerings within the space of video production yeah and his the

1:13:44

point at which his price changed so like if you imagine here's everything you get for small here's everything you get for medium here's everything for large they

1:13:50

weren't called medium and large small medium and large but uh the only difference in his categories was the to

1:13:58

use his language production quality of the end product yep and and I get it what he's saying is if it's the small

1:14:05

package then like I'll knock it out in a few hours there's not going to be a jib on set we're not renting a camera car

1:14:11

you know the we're showing up with a guy and and no hair and makeup and blah blah blah but he he pitched it in a way that

1:14:18

was based on the final product is lower quality overall right it which is fair

1:14:25

but the problem I have with that is that it's objective yes what do you mean and here's the other here's my main issue

1:14:30

with it is the thing I do for my clients I don't have a switch to turn it off

1:14:35

yeah I can't not do it right for people because they paid less and so for me

1:14:41

what the way I've protected that is that it's based on time yeah if I'm if the switch is on how long is it on and

1:14:47

because I have to turn it off at some point and when I do that's when you know the clock stops well I say his is fair I

1:14:53

mean fair in the sense of maybe experience so like the experience of having a jib onet onset no not going to

1:15:01

be there if you know we're not in this higher package the experience of hair and makeup the experience of you know

1:15:07

catering whatever something has to be taken out somewhere it's it's we talked about it the other day when we were

1:15:13

talking about a few packages and and potentially throwing together a few packages that can help streamline and

1:15:18

andate a bit of at least as a starting point at least as a starting point and we're like well include lights and I'm

1:15:24

like Garrett I don't think either one of us is going to show up on set and if needs a l you didn't pay for lights on

1:15:30

this I've got it in the car totally no we're going to we're going to use every tool disposable exactly so that's that's

1:15:37

again another struggle in our industry it's not like oh I can say oh well this cost this much you know this burger is a

1:15:43

$10 Burger which is why I identify someone doing something I love instead of an entrepreneur an entrepreneur would

1:15:50

that's true a full-blown entrepreneur is like this is about profit we' we've got such an ironcloud system that folks

1:15:58

enjoy it it works they'll take bats on few but they'll make really totally on the same rate and and they also they

1:16:04

know that like 40% of people are going to go looks great yeah y you know they don't care

1:16:11

whereas we do deeply my identity is wrapped up in how that key landed on your shoulder and

1:16:17

face and the triangle under your eye but um so I think that but again it's my job

1:16:24

it's not my customer's job it's my job to build a product list yeah that they

1:16:30

can see Envision themselves in self-identify their need and and that's the other thing is that that dude's the

1:16:36

you know being based on production quality you're the professional you tell me what I need I'm going to spew on you

1:16:43

and then I need you to wrap all that up into a package that you think makesense and a lot of people a lot of people come

1:16:48

to the table with zero ideas period totally agree at least the people we're talking to yeah yeah a lot of the people

1:16:54

we talk to they say well I don't know guys I just need you know a cool video or or something like that and we're like

1:16:59

that's not going to solve the actual problem that's a piece of the pie that may solve the problem but let's look at

1:17:05

what the actual problem is and put something together that you know actually fits what you need which this

1:17:10

is probably different for bigger entities who are dealing with agencies and stuff like that that process is totally different we we're small

1:17:16

business we find ourselves talking to the owner and the CEO know like the decision maker you know and in most

1:17:22

cases we're not doing the marketing agency who they've got this campaign all laid out and it's just a matter of

1:17:27

budgets their name is on the top of the check they write You Bing bingo so it's it's it's different it's a different

1:17:33

process for us yeah if you're a freelance cinematographer you know you get your agent to send you pitches and you pitch those and you're just the

1:17:39

cinematographer at that point in time and I think a lot of this is regional oh yeah it is it is it is we live in a very

1:17:45

slow area when it comes to this medium and and we talk about that a lot if we lived in you know let's say la or or New

1:17:52

York or places like like that like it's more common yeah and and I think you guys are are like me in the sense I love

1:17:59

the I have no desire to ever leave no no we love where we are we love where we are and so and in some ways feel capable

1:18:07

of bringing that a niche product or a niche level product to could you call it

1:18:13

incredible even an incredible Niche level product I feel a burden I feel a burden for it I'm burdened for it like I

1:18:21

know that we can do stuff like that in this area it's it's going to take some time you know and and I think it's

1:18:28

happening it is happen it is happening in batches and I'm thankful for that and and thankfully there are people like you

1:18:33

and people like us who actually give a dang about making it happen well that's circling all the way back to I want to

1:18:39

do work that matters if if I didn't want to do work that matters then you'd have your menu I'd have and it'd be Iron

1:18:46

Cloud I don't care what you you you check the boxes and click check out and here the bus will show up and unload um

1:18:52

but but and and even more importantly when when they say I want a simple video and then you help them see the vision of

1:19:00

telling their Brand Story in a way that inspires and informs Their audience and then they go holy cow yeah I didn't even

1:19:06

know this could happen um that's when it matters and you're like oh this this made a difference for this business and

1:19:12

then there's like literal difference making where like we you know we partnered together on a pro foster care

1:19:19

which she'll be a future episode yep and so you know the video can do it nothing else can yep it can and um and I think

1:19:26

it deserves a full spectrum attempt yeah

1:19:31

at least in my business old fashioned Cola yeah it it deserves a full spectrum and if that means more people if that

1:19:38

means more um intentionality if that means a dagam new website more processes

1:19:43

there you go then we're going to do our best to get there but I think that's I think that's so and and we'll end it

1:19:49

with this that that's a a beautiful wrapping uh a nice little bow on top of the ideas like as as you're a four

1:19:57

fourwing three since we're hot on the indogram topic right now me and him are both twos um and I'm a two-wing three

1:20:04

like the twos we're the servants we want to serve people because we get our energy and almost to a detriment in some

1:20:10

almost to a detriment you know that that's how we feel appreciated how we feel loved you the performer you know that's where it comes from is you want

1:20:17

that to be you know your best performance each time I think having people like that in place especially in

1:20:22

area it does nothing but good yeah yeah totally agree I would agree with that Jordy thank you oh thank you all there

1:20:30

are so many things that we could go into and I'm I'm sure we're gonna have to have another episode with you we'll have to get with his wife Lindsay because

1:20:36

Jordy doesn't know his schedule we'll have to get with the director have to get with the director here well it's

1:20:41

been a pleasure and and and while I'm thankful for all the kind words I I mean I think that uh I'm I don't consider

1:20:49

myself further down the track you are than you all I'll go ahead and tell you consider you a mentor consider great appreciate it but um you know we we

1:20:56

learn stuff from each other daily and we sell each other cameras and it's a great time for I'm not the camera guy though

1:21:03

like I I stick with stuff for a while I marry cameras you guys date them

1:21:09

actually specifically you date dates them I go on a date with them well okay there you I just have multiple wives in the camera world I'm I'm not partial to

1:21:16

one is that like a Mormon yeah I'm the mor polygamist yeah I'm a polygamist that's what it is I love fuji I love

1:21:21

Rico I love and I some Sony I like you know Lumix I'm just I like them all it's

1:21:28

fun I I had a guy uh for a project they were're working on I was like what are you shooting on and I was like well how

1:21:34

far back you want to go y like it only takes about eight months to have a whole y Fleet of well actually how far out to

1:21:41

your project cuz I'm going to have new system by a totally new or different system absolutely currently I'm shooting

1:21:47

Sony next week that's subject to change well me and you talked the other day about going switching over to Fuji for

1:21:53

for video yep if they make a if Fuji makes cin I'm

1:21:58

interested imagine Fuji cin a recipes ni I'm try y'all aren't helping me I'm trying to care less I'm trying hard to

1:22:06

care less about the tool yeah there is

1:22:12

it's tough though very very because they're fun tools are fun they're fun but like what was it was a it was a list

1:22:17

of docs at Sundance this year oh yeah and that they showed C300 Mark I they showed the list of cameras and how many

1:22:23

of them got used in this there was a pocket 4K but the C300 Mark I was number one

1:22:28

like by five films or something yeah which is a 14-year-old camera pretty old camera but I'm sitting here thinking

1:22:34

this right here though this is the proof that your gas is stupid which we know right yeah we know but I telling us

1:22:40

something we don't know I don't want to accept it though cuz again I I like them all well and and

1:22:46

like well it's also potentially a like if you're on on a train build

1:22:53

laying track to get to your destination the equivalent would be like have you heard about this new form of

1:22:59

coal and it's like how much faster does it make the train it's like oh it doesn't it's still cold it's like well

1:23:05

like is it lighter no it's actually heavier yes it's it's cold is it cheaper

1:23:10

no it's like 16 times expensive but it's different but it's like smell it just smell it smell as cold like OD and

1:23:16

realiz the smell of the coal in the train had an impact on the ability for the train look at the Amber on that coal I mean watch out burn is it red yeah

1:23:24

sounds ridiculous but like no it's it's very it's 100% I've sat with friends you all included in like red raw we've made

1:23:31

it guys oh look at this when was the pocket 4K released oh like 2010 no that

1:23:38

was the original that's right original pocket pocket 4K is 2013 or 14 maybe something like that yeah either way

1:23:43

there's a micro 4/3 which is a tiny sensor for ter terrible but bad dynamic

1:23:49

range made made made a Sundance Film so it's because Bob Ross was using it

1:23:56

and well see here here's what YouTubers here's what YouTubers would say at that moment right there when you stopped is

1:24:02

it's all about story yeah I couldn't agree more it's all about story that's a buzz word though it takes complexity oh

1:24:09

to be simple have the bandwidth to invest in story requires insane amounts

1:24:16

of discipline and structure and and knowing your tools and know yeah totally that's a huge one too speaking of our if

1:24:22

we don't cut this we're going to run out of card space Oh no at some point well it's just it's just inevitable that

1:24:27

space is finite no different than time Jared there's a few things our audience can do to help us hear on faith and Frames what are those uh well first of

1:24:34

all go follow Jordy and his his wife uh chroma creative on all the socials we'll

1:24:41

link those in the description below tell me if that be brother doesn't make you cry there you go thank you

1:24:47

boys uh other than that give us some feedback some love

1:24:53

we enjoy we enjoy love uh just feedback like you know going back to my it days I cannot fix a problem that I do not know

1:24:59

exists stars and bars no you don't know what you don't know exactly stars and we'd like to know all those things leave

1:25:04

us a review leave us a rating here's the hard part we'll see y'all later catch you in the next one

1:25:10

y'all have a good one PE thanks Jordy thank you see you [Music]

1:25:21

buddy