Episode 10 - How to Maximize your cell phone content

0:08

Got B rolling.

You said you got A rolling.

A's rolling.

Sick.

Audio's rolling sick.

You sound sick.

Yeah, I got a little bit of a throaty thing going on here.

Little bit of congestion.

Congestion.

Frog in my throat, some would say.

Listen on that note for about 3 days.

0:27

I was super congested after one of our last shoots.

Oof.

What shoot was that?

I I'm gonna say that it may have had something to do with the sawdust.

Oh, yeah, yeah, yeah.

I know where you're going with this.

I.

Breathe in a lot that day just through just being present.

0:43

Our cameras breathe in a lot.

That day, Yeah, mine's still dirty.

I need to.

I I blew that.

I blew the the magic off last night, actually.

So we so we take the least weather sealed.

Yes.

The least durable, durable, rugged.

1:02

Yeah, this is.

These are the cameras that we decide to take to a lumber yard.

A lumber yard.

But we took them for good reason.

Startiness and ruggedness, You know, be gone.

At that point in time.

We wanted one thing and one thing only, the best image that we could possibly get.

1:21

Yeah, so cool thing about those.

Everybody knows black magic.

Well, let me rephrase that.

Anybody who knows about black magic knows that you're getting probably three things.

One of a really quirky body style.

It's ugly.

It is goofy looking.

She is not the girl you take to the dance.

1:38

I don't know why they've not went with a cube yet, but anyways, beats me.

You know you're getting a goofy body.

Yeah, you know, you're probably getting some quirky menu record limits.

Just just the the nuances of of what's available here, what's not available here but you know you're getting.

1:55

Quality Image quality image not build quality.

And along with that generally comes massive file sizes, massive.

So much so that, like, it can be a bit of a deterrent if you're doing a whole lot of like short content shooting.

2:13

It's like, man, we are tearing through the hard drives.

I mean, we literally have to shoot 2 hard drives with these cameras.

Our smallest hard drive to or core two are one terabyte.

Drives, yeah, and we usually fill those up about halfway on any given shoot.

So we recently discovered pretty cool, little pretty.

2:33

Cool little work around.

Pretty cool.

Little work around.

Doesn't negate the fact that these things are built totally like and almost exclusively out of plastic.

Yeah, so not not fun for a lumber yard.

Not fun for a lumber yard.

The man, The footage.

We have, we have found ways to extend, extend the usability of these through not being as data hungry.

2:55

We'll talk about that in another episode, I think.

I want you to recount though, because I I don't want to breeze over this living not lumber.

Oh, Max.

I want to recount our day with him because he is such a character.

Max Morris Brought to us by Brianna Brianna Brianna's A reoccurring name Recurring theme reoccurring.

3:17

Shout out.

Brand Strategist, Brand extraordinaire.

I'm not wearing the shirt today.

I'm wearing my Benz Jesus shirt.

There you go.

You are wearing the shirt.

Right there, right there.

That's Brianna's work.

Anyway, her brother Max runs a lumberyard in Abingdon, VA, and at one point during our brand work through process, rebranding, that whole thing she mentioned, hey, I think I have an ideal client for you.

3:52

I'm not just saying that because he's my brother, but because he does.

He's in the industry that you all love, which is we love.

Outdoors we love.

Active.

Active Living.

We, we love anything that we can embrace our Moody look with yes, so I mean incomes, incomes, living, not lumber, because this is a this is a massive lumber yard.

4:19

Who does their own sawmilling?

They cut their own slabs.

He does his own kiln drying.

He's also, and I didn't know this until we, like got into, you know, working with Max.

He's like the plug for one specific type of wood that he he's one of the only resources for here on the East Coast.

4:39

I was like, oh, Max, you've got a little bit of a monopoly on this specific piece of wood.

That's pretty cool.

Specializes and basically all your Appalachian hardwoods, which was really cool because it was neat to see the variety of offerings that he had.

4:55

I mean I I enjoy working with wood, but purely on like a hobby level, I just enjoy tinkering with it and and all that.

Max has slabs, He has mantels, he has cabinet grade plywood.

5:11

He.

Guitar.

Guitar.

Wood.

Guitar wood which has.

Some kind of rare?

Woods as well.

Like, really colorful Purple Heart stuff and and whatnot.

Yeah, like.

Brazilian Babinga Fafenga.

Whatever that stuff is.

But anyway, Max, he was awesome so we spent the day working with him, which is how we generally like to shoot our content anyways.

5:30

If we if someone reaches out and they say, hey, I want to start being a little more consistent on social media, normally what that's going to entail with us is we're going to bat shoot your content.

We're going to do media day we're.

Going to try and do that in a day because that's efficient for all parties involved.

5:46

In regards to time, you've only got to be present and worry about content for one day.

Uno day.

That's your involvement.

After that, we take it back, we edit it and then we distribute it.

You know, as it's completed, it's great workflow and it's worked for us really well.

So that's what we're doing with Max, where they're shooting all kinds of stuff.

6:04

The issue with Max is he is a lot.

Like us?

Very sporadic.

And this isn't an issue.

This is just more of just a personality trait, OK?

Have you ever, do you remember in school, we're going back now?

Going back to school, right?

6:20

I mean, we have to.

It's the only analogy I have.

When the teacher would leave the room, maybe they had to go to the office to to talk to their principal, whatever kids are left unattended.

6:35

And they would put one kid in charge for whatever reason.

That person probably wasn't actually responsible.

Zero had.

Zero authority at the end of the.

Zero authority, 0 responsible.

Well, Brianna was certainly the teacher in this analogy and she had to leave because she had obligations.

6:53

So unfortunately you get 3 cool kids running around with cool stuff in a cool place.

With cool cameras, you lose a little bit of structure.

I think for about 3 1/2 hours we lost structure until she returned and whipped us back into shape.

7:10

Yeah, so Max, I'm.

I think we're gonna have to try and pump some of these clips in here.

I just wanna, I want you to tell me, while the teacher was gone, what was your your pivotal memory from our media day with Max.

7:26

What?

What stands out to you the most as like probably the most fun?

I'm gonna say 5 second moment that we had with Max and Go.

If it wasn't, if it wasn't the Donuts, it was probably his sweet skid on his female bike.

7:42

Dude, the intro the.

Intro that's gonna eventually be.

We'll have to.

We'll have to be on the lookout for this piece.

Content.

Oh my.

Gosh, that intro to his his, his commercial.

The bike, the skid.

He did it in two takes, and the only reason we had to take two takes was because I messed up on the first one.

8:01

Yeah, first focus.

Perfect.

Yeah, pulling focus.

That was me.

But he comes in on this bike and just skids in front of the camera, dust everywhere.

We tilt up to Max in a hero shot and the sun rays are just beaming through.

Yeah, he's up here and says, hey, I'm Max, this is living, not lumber.

8:20

Sounds like, Oh my gosh, this is, this is TV worthy.

So that's definitely one that stands out to me.

And then you mentioned the other one.

It was it was 1 action.

But this action happened multiple times throughout the day.

I cannot quantify how many forklift doughnuts we witnessed on that day.

8:38

And it was glorious.

He was doing them in the lumber yard.

He was doing them inside the warehouse.

At one point in time, Max realized that we needed it as a production element, because as he's kicking up smoke and dust like that looks even better on camera.

We're like, yes, Max, more Donuts, more Donuts.

8:54

We need atmosphere.

We had these shafts of light coming through.

Shafts of light coming through.

It was perfect.

The Lord looked on us that day and said, you boys are making movies and I'm gonna help.

Yeah, it's glorious.

With with Forklift.

Yeah, it was glorious.

So one thing too with Max.

9:09

Definite standout moments for me.

Another thing with Max, I think.

I think maybe we can talk about this a little later.

Yeah.

Not only did we hit it off on all the fun toys and the fact that our personalities are all alike and all those.

9:24

Things We're all big kids.

We're all big kids.

He he also is a is a man of faith and so we were able to chat about basically how just in daily lives we can we can be a lot to somebody.

9:41

Well, he lives it.

He doesn't just talk it, he lives it.

We witnessed that.

That was awesome.

We witnessed that on the day of, yeah.

So we'll talk about that after the break.

But first, let's just go ahead and thank our sponsor.

Yeah.

Our sponsor for Episode 10 of Faith and Frames making their second second return here to the channel and we appreciate them for it, is Animals W Veterinary Clinic of Greenville, Tennessee.

10:03

At Animals W, your pets are our passion.

Our dedicated team offers personalized care, advanced treatments, and a warm, loving environment because of Animals.

W Every tale tells a story.

Visit Animals West today.

Thank you, Tony, Amanda, Lane and the crew Down to Animals West of Greenville, Tennessee for sponsoring this episode of Faith and Frames.

10:24

Yeah.

Maybe we even sound better.

We might even sound better because we'll see.

We'll see.

We'll see.

So, Jared Beatin Taters, get us to the beatin Taters today.

Yeah.

So, so Max, Max is a is a one man band, yes and and many small businesses.

10:40

What that means is you wear many hats just like we do.

And so we literally had the pain point brought up to us from him of like basically I I don't necessarily have enough time right to to to do social media and honestly that happens a lot.

10:59

We don't even make enough time because we don't have enough time right.

But he uttered a statement that basically something that we'd been thinking about for a while.

He uttered a statement that that drove that home in my opinion, he said.

I have shot so many clips, video clips.

11:16

I've taken so many photos throughout the day that are literally just sitting in my camera roll because as of right now, my only time to post is when I get home, right?

Which is when he wants to spend his family time.

Exactly.

So here here is a business owner who is very passionate about what he does.

11:37

Like most people are thought, hey this would be a really cool video, this would be a really cool photo.

Whatever.

Shot it.

With the intention of sharing it with his audience.

And then it went to the graveyard of the camera roll, and then.

It went to the graveyard of the camera roll like so many other pieces of content do.

11:55

Well, isn't it no different than us with hard drives?

How how many pieces of content have we shot and they just die on hard drives?

I'm ashamed to admit.

I'm ashamed.

We have so many things we've.

Got some pretty cool stuff, or at least in my opinion, pretty cool stuff.

Maybe the audience wouldn't give two rips about it.

12:10

Just think about the behind the scenes stuff alone that just lives on that big hard drive right behind you, I.

Don't like to think about that.

It's just untapped.

That's a soft, just soft spot right there.

I just.

I can tell.

But something Garrett and I literally probably a week, maybe two weeks before being on set with Max had discussed was I wonder if we could help people with their content that doesn't necessarily have to involve us showing up on site with their cinema cameras shooting because obviously there's going to be additional cost with that, right.

12:48

We thought, I wonder if there is a way that we can help businesses if they shoot their own stuff because it in in a lot of cases that's totally sufficient.

Well, we've talked about that.

There's there's a lot of people who, you know, are actually pretty good with their phones, Max being one of them.

13:03

Yeah, Max does a really good job if.

You look at his grid and we can link his Instagram down below.

But if you look at his Instagram grid specifically, dude's got it going on.

Yeah.

Now, could he, could he maybe want a a slight quality bump?

Sure.

But does he need it?

Not necessarily.

13:19

I think he's doing quite a good job when he posts.

When he posts, I think his frequency would be the easiest thing, right?

And so he literally said, I've shot so many things.

And honestly, my cousin Tristan said the same thing when we were on set with him several months ago.

He said, man, have you seen these cool transitions where you do the transition in camera and we're like, yeah, we know exactly what you're talking about.

13:37

He goes, dude, I shot one the other day, but I don't know how to edit it.

I don't know how to put it together so like there.

Is a there is.

A video which has a wow factor to it.

It's gonna be a cool transition.

Who knows what it could do for for reach all these things.

But the point is, is it also it's just sitting on a camera roll?

13:54

That one's partly time, but it's also partly expertise and knowledge.

Right, so.

Another way that we could help because what we have thought is we could work out something to where the business owner, whoever someone within the company is shooting the content, they get it to us, We comb through it, curate it, edit it, put it together in a real whatever and then we can either give it back to them for them to post cause at that point their involvement's just putting a caption on there and uploading it.

14:29

Or another step that we offer is is actual social media management.

So you think about that from like Max's perspective.

Busy, busy, busy with all the lumber stuff.

Maybe thinks of a cool shot, shoots it at the end of the day, he gets us the clip to us, we edit it and then it's it's posted.

14:49

His involvement at that point is, is his attention is where it needs to be and it's in the business.

But his social media is still getting tended to, still getting curated.

It's still getting posted.

So, yeah, I think that's a win win for for tons of clients.

15:05

There are tons of businesses out there.

I think it's a good shoe in, you know a a lot of people, I mean you talk about this, you know, in our travels and just in our our normal conversations.

But a lot of people, I think it is a a foot in the door of consistent content creation.

15:23

And whenever you whenever you talk about the the daunting task of doing it all, not just shooting the content but then editing.

If you are editing captioning, captioning is something that I struggle with even on my personal stuff.

Because golly, it's just another element of like I've got to come up with some some keywords that might generate more buzz than what it would had it not had the caption.

15:45

Greater reach.

Yep, greater reach.

And then posting not to one platform, but multiple platforms.

Bingo.

It's daunting and so I believe it's a good foot in the door for people like Max, right to where all he has to focus on is doing the thing that he's doing already, which is just taking the pictures, taking the videos, dropping it into a Dropbox or a Google Drive and then we can take it from there.

16:07

I think that's a good shoe in for a lot of people.

And two, I think it gives people the opportunity to kind of almost like a test drive.

Like what?

What would a test drive look like with Motion Creative and it be a little lower barrier of entry?

16:24

You know, I think that's advantageous for a lot of people and maybe through that somebody realizes, you know what, I don't even think I want to shoot anymore.

Go ahead and go ahead and take the wheel for everything.

It's almost it.

Could almost be seen as like a try before you buy.

I think so, to a degree.

So, so even if you even if you do want to, to take part in that, yeah, I would say an added benefit to that that we've not necessarily mentioned is OK, so we're editing it.

16:53

Yeah, we're gonna edit your photos.

We're gonna slowly start to be able to build your look like you're going to have more consistency as far as like you know, scrolling your grids, your stuff is going to look a little more consistent, which is the less of a hodgepodge.

Yeah, I think that's important.

17:08

I think that's.

That's one thing we push a lot is, is grid consistency with the look.

Yeah, because somebody needs to be able to scroll your grid, your Facebook, your Instagram, your Twitter, whatever, and know that it's from the same person every single time.

It helps brand identity.

17:24

This is why we spend time.

This is why we spend, you know, our our hard earned dollars on things like branding.

That was the very reason that we reached out to Brianna, who connected us with Max.

The very reason we reached out to her ultimately was for consistency and brand identity, so important in today's age.

17:45

Well, we talked about it last week with Star.

Yes, Preston, yes, if you were to scroll his grid or or Star Fitness's grid, if you were to scroll their grid, it's going to look very consistent.

Well, we've been shooting with them now for what, two years?

Going on two years, yeah, a little, a little over a year and a half I believe now.

18:01

So it's it's one of those things where you know we we figured out the color scheme that we liked and and a lot of that was based upon the influence of his color scheme within the the logos and those things, right.

He has a blue star, a lot of his Arsenal equipment is blue, all those things.

18:20

And So what we realized was in the gym, In that gym specifically, mood looked good and cool and cool.

Yeah, cooler.

Certainly not going to be your Wes Anderson or or or Matrix or any of those like, really.

18:35

A green.

Yeah, yeah, it's it's it's very blueish, very cool, clean, that sort of thing.

Well, we were able to identify with Max day one that obviously he's probably going to have a warmer look.

Yes, he's dealing with woodworking.

Absolutely.

And so.

18:51

The warm subject matter.

That would be.

That would be an added benefit to to even that level of involvement with us.

You would start to see consistency with the way your things look are.

You saying I can do that with cell phone content, Jared?

Yeah, you can.

You certainly can.

19:07

And a lot of it's in the way that you edit, right?

And when I say edit, so it's like edit photos, it's it's it's the coloring aspect within the video.

Those things can be tweaked subtly and dialed into where everything looks a little more cohesive from a 30,000 level.

19:25

Perspective, yeah.

So if you're listening and this resonates, I mean this is our offer.

We we would love to talk with you if you are a small business who says you know guys and it could be a multitude of reasons it could be you are a brand new business and and the budget just literally is not there.

19:42

But I would say 99.9999% of people have a smartphone of some sort that shoots video, that shoots photo that we could help you with your foot in the door to consistent content creation and that be consistency with posting frequency that be consistent with the look that we can, that we can help you develop.

20:02

Again it it is a partnering whenever we take you on as a client, right.

We partner with you, we want to grow with you, we want to figure these things out.

We are.

We are experts in the field, but we're also still learning as well.

Well, everybody, every business is different.

Every client's different, they're demographic, everybody has different platform.

20:20

All of these things, yes.

So many differences.

Everybody has different needs and so.

Hard to be cookie cutter.

It's hard to be cookie cutter And so this again, it is an offer because I think especially in our area, in our area, there are so many people who know that they need it but they don't know how.

20:39

Well, I mean, think about it seriously.

Max is a perfect perfect perfect example of it.

He's he's literally an ideal client for for this situation.

Shoots stuff during the day because he knows it's cool.

He wants his audience to see it.

He wants to share it with his community, all these things.

20:56

His only time to do that is literally when he gets home and he has family.

He literally has to.

Either he has to make a decision at that point.

Am I gonna make this cool post, spend the time tweaking the video, all of these things, or am I gonna spend time with my family?

Yeah, well, I would.

I would suggest no.

21:11

Max, you need to be spending time with your family.

Absolutely.

But as the business owner, the business.

Needs, yeah, well, it does, 'cause you know, you need, you know, you need to be doing something on social media.

When we talked about that, I think with Justice?

Justice asked asked us specifically.

I believe it was Episode 7.

21:28

Maybe.

Drawing a blanket on him. 557, It was an odd number episode, I believe, But he asked us, you know what changed when you became a family man when you got married, had kids.

There is such a struggle and I actually put out a a little short film or a short reel out on my on my Instagram.

21:46

It's such a struggle sometimes, being a family man and a business owner at the same time.

There are times where I think to myself, gosh, if I just go work somewhere, I can come home and leave it all, leave it all behind at 5:00.

22:03

Yeah, certainly attractive too.

It's attractive at times.

You can't do that as a business owner, at times hard.

You can.

You.

Sure you can cut off the work like I can turn the computer off but my brain my brain is like dude we we gotta keep this same from going under so I need you to get in creative mode right now right and and it is so tough and and I know Max he he talked about that same that same thought thought process as well it's tough as a small business owner and a father to to turn off.

22:33

Well, to find that balance and and the boundaries and and and basically where you take this hat off, put this one on.

I don't know that that really exists.

I've not found a way to get it to exist in my life yet.

So I normally wear this hat half on, this hat half on too.

22:52

Type I have small glimmers of really good, you know, time management in that in that regard.

But overall it is a power struggle between my business brain and my family brain because my business is what keeps my family floating, my family's what keeps my business floating.

23:09

So it's like, it's tough.

It's tough.

So Max was truly an ideal client for this you know concept that we had that that we wanted to talk about today.

Well, it's kind of a light bulb moment, honestly.

We were literally talking to him about it.

Not, not not even about the idea, but just in talking to him towards the end of the day, we were talking about how, you know, we thought he was doing a good job on social media.

23:30

This is what opened the door and he ended up basically a small.

Audit of his account we're like.

Look, I I I shoot all kinds of stuff.

There's so many things on my camera roll that had never been posted strictly because I don't have the time.

I know I mentioned previously like it.

You know, for some small businesses it could be a budget concern, could be a time concern.

23:47

I think for you know others, there may be folks out there who just thoroughly enjoy shooting their content, right, But they want to do it.

Mobley they did.

They don't give a rip about cameras.

They say, hey, I've got my cell phone, it works fine.

They just don't enjoy that secondary process, which is the editing and the posting.

24:05

Max doesn't.

Max doesn't have time to do all that, but there are some folks out there who I would believe they do have the time.

They just don't want to do that secondary that secondary process.

So definitely a concept that we would like to to entertain.

If this is something that resonates with you and and your business and you would love to take that test drive, we could be the guys Now with that I.

24:26

Literally, you you've you've sparked a thought.

Yeah, we have stated numerous occasions that we want to serve people.

Yes.

Well, we're so that's why we're always trying to think of ways where we can help more people, help more businesses.

24:42

Not that we're like God's gift creation, but like certainly not.

We can use some of the talents that he's given us to, to help businesses, to help people.

An additional benefit to this service that we're we're trying to work out and and figure out how to offer it to the world.

25:00

There are going to be great opportunities for us to help grow the talent pool in our industry, in our area.

So, so you think about it like somebody who's like, you know what, I would really love to get in this whole video thing.

25:16

Or maybe they're like, you know what, I don't really like operating cameras, but I think I could be a good.

Editor.

I like editing.

I like editing and I don't really know how to get started.

Or I like concepting.

Yeah.

So there are gonna be opportunities moving forward where we can probably train and employ, yeah, that beginner editor who's really interested in the craft.

25:36

Wanna give it a try?

This is gonna be a little a little easier transition for that.

Person.

I think it's AI think it's a quick intro.

But here's the thing when it comes to to content.

You know when we talk about shooting commercials or whenever we talk about shooting social media content, I I know this.

25:54

If I were starting back day one and I had to step onto a commercial production, it would rock my world not only on the production side, but on the editing side, 'cause there's still times where we're in the edit and I'm like golly.

Where we gotta go Frozen here?

Yeah, I'm.

I'm stuck and and we have to get out of that.

You know, there there's an opportunity like Jared said and and we've been reaching out personally to people, but I would say to our audience, if you know a student a a young person, young or old, I don't care the age, we don't discriminate based on age here at motion Creative media.

26:26

Nah, I just want you to be willing, teachable, trainable, coachable.

But someone looking for a, you know a base level editing position.

I I definitely think we could help you out there and and it would help us in return because we we are looking for editors pretty regularly.

26:42

Well, we've mentioned on multiple episodes like editing is our biggest bottleneck in reference to time and and and being able to help more people.

And so you think about that if we're able to to help spread that editing load, therefore we're able to help more people.

So it just, it's just a revolving door of of help help.

26:59

Absolutely.

And so, yeah, I mean, I know there are kids out there who are are maybe doing things on their church production teams, maybe they're in high school, AC club, whatever.

They're like, you know what?

I really do like this.

I just don't know how to go about getting into it, reach out.

They just need to reach out to us because if you're a.

27:16

Parent with them.

Uncle, aunt, send us their name.

We you know, we can talk to them.

I'll say this, I was impressed.

We were on production a a couple of weeks ago.

I think it's been a couple weeks ago now at a local high school football game, state championship and their production team for for live broadcast.

27:31

I was, I was amazed.

I was like you guys got it going on.

These are high school kids.

High school kids running a live broadcast.

Got the headsets in.

They're common people in saying camera six, I'm coming to your angle.

Hold what you got, hold what you got.

Take you.

Out, I mean, you know.

Loved it.

27:46

Like they put on the full on production, the students, yeah.

That was awesome.

And and and the instructor, the teacher, he just kind of sat there and monitored.

Yep, I was like, this is cool.

It's really cool.

We have a good local talent pool.

Yeah.

So yeah, if you're looking for a position, reach out to us.

We'll see if we can help you out.

And absolutely if you can help us as a business.

28:02

Bingo well.

Here's the hard part, Jared.

We hate this.

Part the goodbye.

The Goodbye Actually, before we say goodbye, there are some things that our audience can do or new listeners can do to help this podcast.

If you have gained any value at all.

If not, I still want your opinion.

28:18

Tell us that we're crap.

You're not gonna hurt my feelings.

Be sure to like and surprise.

There we go.

Like translations.

Subscribe.

Subscribe to the channel.

Give us a rating.

Yeah, good or bad?

Good or bad, just just rate US.

I mean, if we're A1 star podcast, if we're not even a one star podcast, just let us know if.

28:34

We're ugly.

Tell us.

That's a little harsh I.

Said.

You're not going to hurt my feelings.

That's true.

You did put that out there, so we've got to live by that now.

It's like the SpongeBob episode where he eats that big old, like, peanut onion concoction and everybody just thinks he's ugly.

Yeah.

Give us a rating, give us a review, let us know how you think we're doing.

28:53

Truly, if you think that you found any value or you think that a business that maybe isn't Privy to our our podcast right now, share it to him.

Shoot him a link.

Shoot him a link, Let him know.

Give us We would love stars.

And bars.

We would love to partner with you, work with you, and help us all grow.

29:12

Hit me with the hard stuff.

I'm just gonna say it.

We're gonna, we're gonna bounce out of here.

We'll see you guys in the next one.

Goodbye, Peace.

See ya Deuces.