The Cost of video vs the cost of a billboard
According to Google, the first billboard advertisement was made in 1835. The first few promoted the circus show presented by Barnum & Bailey.
That means this form of advertisement has been in use for almost 200 years and new ones go up every single day.
WHY? Because they’re a tried and proven form of advertisement.
In short.. THEY WORK!
Are you looking for another form of advertisement that works? Look no further than Video!
ThE cost of a billboard
According to an article published by Fit Small Business, you can expect to spend anywhere from $750 - $14,000 per month depending on the location of the billboard. Let’s be conservative and say on the low side of the average, it costs $3,000 per month.
But we’re talking about video now, right?
Specifically, a video testimonial. We recommend refreshing those on your website every 3-5 years.
Imagine having paid for a billboard for 3-5 years. That’s $108,000 - $180,000 over the lifespan of that billboard ad. A video costs you far less than that and it’s a single purchase.
A video testimonial can be that billboard for EVERY visitor of your website. For 3-5 years, a past client is singing your praises on your website just like a giant billboard for your website.
That’s passive, but what about using them in an ad campaign?
Your video testimonial should definitely live on your website for any visitor to see and resonate with, but perhaps you’re looking for a more targeted ad approach.
That’s great because our clients have had GREAT success using testimonials through Facebook and Instagram ads.
When you use a testimonial in an ad campaign, you’re essentially connecting referrals to one another. You know your target demographic and your past client will be able to speak to that demographic on your behalf. The problem that you solved for your past client is going to be very similar to the problem that the viewer of your ad is currently having.
You’re connecting someone who is currently searching for the solution that you provide with a past client that you provided that very solution to. This gives the viewer peace of mind that you are the right choice for them. Using Video Testimonials in ad campaigns is VERY VERY effective.
P.S.
If you’re interested in capturing your own video testimonials, check out this video that details what takes a testimonial from Good to GREAT!
